Forget the Apple Watch 10 — the Apple Watch SE just crashed to $189 ahead of Black Friday

Apple Watch SE in a user's hand against an orange background
(Image credit: Future)

Thanks to its manageable size and comprehensive feature set, the Apple Watch SE is one of my favorite smartwatches. Even at full price, it’s the best affordable smartwatch on the market today.

But, you don’t have to pay full price. Ahead of Black Friday, Amazon has the smaller 40mm Apple Watch SE on sale for 24% off, knocking the cost down from $249 to just $189.

Apple Watch SE (GPS, 40mm): was $249 now $189 @ Amazon

Apple Watch SE (GPS, 40mm): was $249 now $189 @ Amazon
The Apple Watch SE (2022) is already our favorite budget-friendly Apple Watch and one of the best affordable smartwatches on the market today, even before a discount. The more diminutive 40mm model is perfect for folks with smaller wrists. Comfortable on the wrist and easy on the eyes, it’s not often you can pick up a current-gen Apple Watch for less than $200.

While the 2nd-generation SE doesn’t offer as many holistic features as the newer and pricier Apple Watch Series 10 and Apple Watch Ultra 2, nor does it sport as bright a screen as either of those devices, it does run on the same watchOS 11 operating system as its siblings, which translates to compatibility with many of Apple’s best smart features.

These include Apple’s handy Check In safety feature, which keeps loved ones appraised of your location when you're out and about, whether on a run, commuting to work or headed to a social engagement. You also get access to on-wrist translations, the ability to pause your Activity Rings on days you need a break from physical excursion, improved women’s health tracking, a handy new tide monitoring app for ocean lovers and more.

Plus, like the Apple Watch Series 10, the SE boasts 18 hours of battery life, 24/7 heart rate monitoring, useful sleep insights, fall and crash detection, and a comfortable, lightweight and sleek design. It’s also a competent fitness tracker, beating the pricier Pixel Watch 3 in our accuracy test.

Dan Bracaglia
Senior Writer, Fitness & Wearables

Dan Bracaglia is the Tom’s Guide editorial lead for all things smartwatches, fitness trackers and outdoor gear. With 15 years of experience as a consumer technology journalist testing everything from Apple Watches to instant cameras, Dan is deeply passionate about helping readers save money and make informed purchasing decisions. In 2024 so far, Dan’s tested dozens of wearables, including the latest devices from Apple, Google, Garmin, Fitbit and Samsung.

An avid outdoor adventurer, Dan is based in the U.S. Pacific Northwest where he takes advantage of the beautiful surroundings every chance he gets. A lover of kayaking, hiking, swimming, biking, snowboarding and more, he also makes every effort to combine his day job with his passions. When not assessing the GPS and heart rate accuracy of the latest Fitbit, you can find him photographing Seattle’s vibrant underground music community.