Sleep Awareness Week 2025 is here — how to ‘flourish’ this year through better sleep

A woman sleeping on her front, smiling, with a Tom's Guide Sleep Week 2025 logo in the corner of the image
(Image credit: Getty Images)

Sleep Awareness Week 2025 starts today with World Sleep Day taking place on Friday 14th March. To celebrate, we’re speaking to globally renowned sleep doctors, neuroscientists, chartered psychologists and more to bring you the latest science, tips, methods and products to help you sleep better.

The National Sleep Foundation (founders of Sleep Awareness Week) is once again marking the occasion with its annual Sleep in America Poll. This year the report focuses on how sleep can help us flourish in all aspects of life.

The poll reveals that 6 out of 10 adults are not getting enough sleep, which is having a knock-on impact on their life. It also shows a direct correlation between sleep duration and sleep satisfaction with productivity, happiness, goal achievement and a fulfilling social life.

In short, it’s never been more important to focus on how you can be what the National Sleep Foundation calls your ‘best slept self.’

We'll be updating this article with all of our essential sleep content throughout the week, so bookmark the page and check back to learn more about the latest sleep tips and techniques.

Helix Sleep: Save 27% sitewideTOMS27
Preferred Partner

Helix Sleep: Save 27% sitewide
Helix is one of our top-rated sleep brands and we’ve paired up with them to bring you an exclusive deal. For Sleep Week you can save 27% on everything at Helix with code TOMS27. All mattresses come with a limited lifetime warranty and 100-night trial. Preferred partner (what does this mean?)

Sleep Awareness Week: Sleep health

10 of the world's best sleep experts share their nighttime routines for better sleep

10 of the world's best sleep experts share their nighttime routines for better sleep
While often overlooked in favor of the latest viral sleep hacks, a nighttime routine can be the key to achieving better sleep. So we've asked the leading experts in the industry to share the nighttime routines they rely on for better sleep.

Sleep Awareness Week: Mattress and bedding

5 DIY mattress cleaning jobs to do now to lower your risk of mold, bed bugs, allergies, and dust mites

5 DIY mattress cleaning jobs to do now to lower your risk of mold, bed bugs, allergies, and dust mites
Spring may be the season for cleaning but it’s also a prime time for dust mites, bed bugs and mold to thrive within your mattress. That's why we've compiled the 5 DIY mattress cleaning jobs you can do right now to refresh your bed and improve your sleep hygiene.

Good sleep makes you happy: Sleep in America Poll findings 2025

  • Nearly 4 in 10 adults have trouble falling asleep 3 or more nights per week
  • People who get NSF-recommended amount of sleep are more likely to be flourishing
  • Three out of every four adults say that good quality sleep has a positive impact on their flourishing

The National Sleep Foundation’s focus on flourishing refers to achieving success in all aspects of life.

“Importantly, just as sleep health is more than the mere absence of a sleep disorder, so too is flourishing more than the simple absence of negative states, such as depression and anxiety, and instead represents positive functioning and achievement,” the report states.

And sleep can be the key in achieving this.

A woman falls asleep after eating melatonin gummies

(Image credit: Getty Images)

When digging deeper into the correlation between sleep quality and wellbeing, the report found that those who struggled to fall asleep or stay asleep for more than 1 night a week were less likely to be flourishing.

Only 5% of people with good sleep health did not report being happy, compared to 21% of individuals with poor sleep health

72% of people who never struggled to fall asleep described themselves as flourishing, whereas only 49% of people who struggled to fall asleep three or more nights a week were flourishing.

A similar correlation was found when looking at happiness.

“Only 5% of people with good sleep health did not report being happy, compared to 21% of individuals with poor sleep health,” the report states.

Two pie charts side by side showing 68% of people satisfied with their sleep were flourishing compared to only 47% of people who were not satisfied with their sleep

(Image credit: National Sleep Foundation)

On top of this, when looking at specific areas of people’s lives, an overwhelming 90% said getting enough sleep impacted their work productivity.

A similar trend was noted for a fulfilling social life, goal achievement and home productivity, proving how integral good sleep is to every aspect of our lives.

For this reason, the NSF are calling for wider awareness of sleep in improving wellbeing and mental health.

How we’re marking Sleep Awareness Week 2025

Every year, our team comes together to celebrate this important week and this year, one of our focuses will be on how different people experience sleep.

From exploring the gender sleep gap to the neurodiverse experience of sleep, everyone has a different relationship with the rest they get, and we’ll exploring this further through conversations with doctors, sleep specialists and hearing from real people and their struggles.

A woman in yellow pyjamas dancing as she wakes up in naturally light room

(Image credit: Getty Images)

With the ever increasing use of wearable sleep trackers, from rings to watches, people are becoming more aware of the different stages of sleep and how much REM sleep, deep sleep and light sleep they get.

For this reason, we’ll also take a closer look at sleep architecture and what actually happens while we sleep, breaking down the sleep cycle and looking into the roles the different sleep stages play in our physical and mental health.

And, as ever, we’ll be trying out new sleep methods, hacks and tricks to fall asleep fast and stay asleep throughout the night, reporting on how effective these are with help from the experts so you can find new and innovative ways to improve your sleep.

How to sleep better in 2025

So, with the National Sleep Foundation uncovering such a strong relationship between sleep and wellbeing, it’s time to prioritize your sleep health.

The first place to start? Sleep hygiene. This refers to the habits you keep during the day and evening that can impact the quality of sleep you get. This can include your diet, activity levels, screen time and more.

So, assess your lifestyle and see if you’re doing anything that might jeopardize your sleep. For example, eating three balanced meals throughout the day is a great way to regulate your energy levels, but sugary snacks in the evening might be throwing your glucose levels off, making it difficult to fall asleep.

A woman relaxes in bed while performing the 4 7 8 sleep method breathing technique to fall asleep fast

(Image credit: Getty Images)

Another key area the NSF highlighted is work life balance. Keep work out of your bedroom and ensure you have adequate time to wind down in the evening. A regular nighttime routine as well as a consistent sleep schedule will help keep your circadian rhythm (or internal body clock) working as it should.

For more expert advice, check out the following resources:

Tom's Guide created this content as part of a paid partnership with Helix Sleep. The contents of this article are independent and solely reflect the editorial opinion of Tom's Guide.

Lauren Jeffries
Sleep Features Editor

Lauren is an experienced writer and editor in the health and lifestyle industry and has led many campaigns and projects that deliver news, advice, and research on all things sleep. As the Sleep Features Editor for Tom’s Guide, Lauren writes, commissions and edits sleep and mattress content, from in-depth how-tos in sleep and mattress health to interviews with doctors and neuroscientists on the latest news in sleep. Lauren regularly tests new sleep tech and accessories to evaluate their effectiveness for getting good quality sleep and easing specific sleep struggles like nighttime anxiety. Alongside this, Lauren reports on the best mattress brands out there, like Helix, Saatva, and DreamCloud, helping readers find the right mattress for them and the best deals on them. 

Read more
A woman lies in bed with an iSleePad placed on the mattress
The best sleep tech from CES 2025 so far — from brain bands to singing smart rings
The Amerisleep AS6 mattress on a white bedframe
Sleep Awareness Week mattress sales 2025: Save up to $1,000 on luxury hybrid and memory foam beds
Woman sleeping in bed
7 New Year’s resolutions for better sleep, from sleep experts
Hatch Restore 2 Sunrise Alarm Clock and Aura Smart Sleep Mask
8 best sleep products for 2025 based on our testing
Woman sleeping with a grey blanket on
Is your New Year’s resolution to get better sleep? These 5 products will help
The best smart beds and smart mattresses: image shows the Sleep Number 360 i8 Smart Bed in a silver and black bedroom
The best smart beds and smart mattresses 2025: cutting-edge tech to help you sleep better
Latest in Sleep
A woman practising yoga in the evenings for better sleep
10 of the world's best sleep experts share their nighttime routines for better sleep
A woman sleeping on her front, smiling, with a Tom's Guide Sleep Week 2025 logo in the corner of the image
Sleep Awareness Week 2025 is here — how to ‘flourish’ this year through better sleep
A young blonde woman watches tv in bed before she goes to sleep
This common nighttime routine ‘mistake’ may actually help you fall asleep faster, says expert
A woman with long dark hair sits up in bed with her arms stretched in the air as sunlight streams in through her open curtains
You lose an hour of sleep this weekend, here’s why that’s a good thing
A man laying on grey sofa sleeping next to bowl of popcorn
Trouble sleeping? Adding more of these two food groups to your diet will help you sleep faster, better and deeper
A woman lying on her back in bed, on top of the covers, staring straight ahead
“I feel permanently jetlagged” — 9 women share their experiences of the gender sleep gap
Latest in News
apple watch 4
Apple Watch escapes U.S. import ban after court victory in patent case
samsung galaxy s25 edge mockups at galaxy unpacked 2025
iPhone 17 Air and Samsung Galaxy S25 Edge could get yet another ultra-thin rival
NYTimes Connections
NYT Connections today hints and answers — Sunday, March 9 (#637)
Prime Gaming's selection of free games for March 2025
Amazon Prime is giving away these 20 games in March — get Fallout, Saints Row 3, and more free games now
Hugh Grant as Mr. Reed in "Heretic"
Max top 10 movies — here’s the 3 worth watching right now
NYT Strands on a cellphone
NYT Strands today — hints, spangram and answers for game #371 (Sunday, March 9 2025)