Should you buy a mattress during October's Amazon Prime Day? I’m a deals writer — here’s my take
The best Prime Day mattress deals won't be found on Amazon — here's where you should be shopping instead
As a deals writer for Tom's Guide's sleep team, I'm always on the lookout for the best deals on mattresses, scouring the web for the biggest savings on top brands. Mattresses are a highly competitive market and manufacturers are constantly slashing prices or using unique pricing models to attract customers. These discounts often go live around key moments in the calendar, usually major holidays.
But with mattress prices constantly in flux, it's tough to know when the best time to take the plunge is. It's no secret that Black Friday is the biggest mattress sale event — it takes place this year on November 29. However, we usually see sales running in the days and weeks leading up to the big day. That includes Amazon Prime Big Deal Days, also known as October Prime Day, which is happening now.
You could find some gems within the Prime Day mattress deals, but many of the best mattress brands are running rival sales that are much more enticing — Nectar, Sleep Number, Brooklyn Bedding, and Bear, to name a few. Keep reading to find out why you should shop for mattress deals outside of Amazon Prime Day instead.
What deals can I find in Prime Big Deal Days?
Amazon's own deals are generally nothing to write home about. You'll find bargain prices on budget mattresses, including items from Amazon's own Basics range and Zinus. While you may stumble upon a screaming deal for a Leesa or a Nectar (which has been the case this October Prime Day), generally these offers are for lower-end products that are more suitable for a guest bedroom than your main bed.
On the other hand, if you're looking for bedding or accessories like mattress toppers and pillows, Amazon Prime Day bedding deals offer a greater selection of deals, with name brands like Tempur-Pedic and Pendleton included in the mix.
Sleep brands running rival Prime Day mattress sales
Below are the Prime Day mattress deals that you won't find at Amazon but are very much worth your attention...
- Avocado Green: Up to $1,100 off organic mattresses
- Bear: 35% off sitewide + 2 free pillows with mattress purchase
- Birch: 25% off sitewide + 2 free pillows with mattress purchase
- Brooklyn Bedding: 30% off sitewide, including mattresses and toppers
- Helix Sleep: 25% off mattresses and more sitewide
- Nectar: Up to 50% off + $100 off orders of $1,000+
- Nolah: 35% off sitewide + 2 free pillows with select mattresses
- Plank: 30% off sitewide, including all Plank mattresses
- Saatva: $300 off orders of $1,000+
- Sleep Number: Up to $1,500 off smart beds + free delivery
- Titan: 30% off sitewide, including all Titan mattresses
With all these sales, it's clear that the power of Amazon as a market juggernaut has made Prime Day an internet-wide sales event unto itself. As such, there's every chance you can pick up a bargain this Prime Day if you know where to look.
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Should I wait for Black Friday mattress deals?
It all depends on what you're looking for and if you care about finding the absolute lowest price as opposed to just a really good deal. Saatva will likely have a bigger dollar-off sale closer to Black Friday, and Tempur-Pedic is sure to discount its current line of mattresses, too. (They're not on sale for Prime Day.) However, if you're shopping for a Nectar or a Sleep Number, the deals you see now are likely as good as they're going to get, so there's no need to wait if you don't want to.
Just keep in mind that sleep brands tend to inflate MSRPs along with the amount of savings so while an item may have a larger money-off or percent-off discount, it's essentially a wash if the price has gone up, too. You'll want to bookmark our Black Friday mattress deals page, which we'll be updating as sales go live — with expert commentary on whether or not you're actually getting a good deal.
Jack, a multimedia journalist, is the Sleep Deals Writer for Tom's Guide. Since attaining his journalism degree at the University of Gloucestershire, Jack has built up eight years of experience in writing and content creation. At Tom’s Guide, he is responsible for reporting on the latest deals and sales on mattresses, mattress toppers, beds, bedding, and sleep tech. Jack is fascinated by the link between sleep and mental health, productivity, and general quality-of-life. He’s especially interested in exploring how technology from brands like Sleep Number and Eight Sleep can improve sleep and general wellbeing. His other interests include live music and gaming, subjects about which he has penned thousands of words.