Emma Black Friday mattress deals 2024: Up to 55% off top-rated mattresses

An Emma Cooling Elite mattress on a grey bedframe

(Image credit: Emma Sleep)

Black Friday is here and Emma is offering some fabulous deals on their top-rated beds including 55% off the premium Emma Elite mattress at Emma Sleep. While not featured on our best mattresses list, Emma's mattresses are highly rated among customers with prices starting at just $449.

This mattress matches the highest discounts we've seen this year, with up to 55% off certain models. Barring some unexpected flash sales later in the year, we expect these to be the best prices we see for the rest of the year. But if you're looking for a better deal, take a look at our best Black Friday mattress deals.

Meanwhile, UK shoppers can also bag some savings with up to 50% off on Emma mattresses at Emma Sleep UK. The savings are almost identical to what's available in the states, with the biggest saving being on the Emma Elite mattress.

We'll be monitoring the top Emma mattress deals to shop throughout Black Friday and will be updating this page as soon as new deals appear, so if you're keen to upgrade your sleep setup, make sure you check back frequently so you don't miss the best deal.

Emma Black Friday mattress deals US 2024: Top 3 deals

1. Emma Hybrid 10" Cooling mattress: was from $899 now from $399 at Emma Sleep
Emma's 10" cooling elite mattress is the most affordable mattress in the Emma roster right now. It's also got some excellent features, including edge-to-edge support and an adaptive cooling cover that will keep you comfortable throughout the night. With a hybrid construction of springs and foam, it's well suited for all different kinds of sleeper. Although it doesn't feature active cooling like the Tempur-Pedic range, it'll still keep your temperature regulated while you rest. A queen is now $609, so don't wait around to grab this deal. You'll also get some top benefits including free shipping, a 365-night trial, and 10-year warranty

2. Emma Hybrid Cooling Elite Mattress: was from $1,399 $629 at Emma Sleep
Emma Sleep’s most expensive mattress uses ThermoSync graphite-infused foam to refresh and cool sleepers throughout the night. With a medium soft feel, side sleepers should feel their pressure points cushioned and supported, although the design should also appeal to back sleepers as well. A queen is currently $895 (MSRP $1,989) this is $100 than last month's price, and the cheapest we've seen it for this year. If you've been eyeing this one up, now is definitely the time to buy.

3. Emma Hybrid Cooling Comfort Mattress: w as from $1,099 $495 at Emma Sleep
Emma mattresses all use Emma Sleep’s patented Airgocell foam to help regulate temperature, along with HRX foam for support. The Hybrid Cooling comfort also contains a cool foam layer for added temperature regulation. With a medium firm feel, the mattress should be particularly suited to back sleepers, with the ergonomic layer of pocket springs preventing the mattress from sagging underneath you. You can pick up a queen for $695 (MSRP $1,539). Although it does a good job of keeping sleepers cool, we’d recommend the Brooklyn Bedding Aurora Luxe Hybrid for really hot sleepers with a similar budget due to its GlacioTex cooling cover.

Emma Black Friday mattress deals UK 2024: Top early sales

2. Emma Luxe Cooling Mattress: was from £759 £473.40 at Emma Sleep
The Emma NextGen Cooling mattress adds in ThermoSync foam infused with graphite particles to help keep sleepers cool at night. And pressure relieving foam, combined with five zoned coils means this is another good choice for those with aches and pains. A double is currently 40% off at £743.40 (RRP £1,239). The Emma offers a lot of features to help with cooling, but we think the Panda Hybrid Bamboo Mattress Pro is hard to beat in this department. For a cooling Emma with even better support, check out Emma NextGen cooling mattress review.

3. Emma Original Mattress: was from £375 now £225 at Argos
We praised the pillowy softness of this all-foam bed in our Emma Original Mattress review, and the outstanding pressure relief is ideal for side sleepers. There are only limited sizes of the Original left if you shop direct from Emma, but you can still find this affordable mattress on third-party sites. Including Argos, where it's around £40-50 cheaper than from direct from Emma. This reduces a double from £570 to £342, and you get Emma's 10-year warranty and 200-night trial.

Emma Black Friday bedding deals US/UK 2024: top 3 early sales

2. Emma Premium Foam Pillow Bundle: was £230 now £126.50 at Emma UK
The Emma Premium Foam Pillow suits a wide range of sleep styles, as the three interior layers can be removed and adjusted to match your needs. And if you're a hot sleeper, the Premium ThermoSync foam maintains an even temperature so you can sleep without getting uncomfortably warm. There's 45% off the double pack, but if you only need one pillow, you can still save. A 40% off deal reduces a single pillow from £115 to £69 at Emma.

When will this year’s Emma Black Friday sale begin?

Black Friday is on Friday 29th November this year, and we expect to see Emma Sleep running sales in both the UK and US. In previous years, Emma has started its best deals from mid-November, so we would expect a similar pattern to be followed this year. However, the brand is known for launching big flash sales at the start of November to ward off competition from other brands, so we’ll be keeping an eye out for that.

Where to find good Emma mattress Black Friday deals

Emma Sleep mattresses are sold directly on the brand’s UK and US websites. However, the mattresses are also available from select third party retailers, such as Amazon. From our experience of covering past Emma Black Friday mattress deals, the biggest discounts are found on Emma Sleep’s own website.

However, it is still worth keeping an eye on third party websites around Black Friday as you might find they’ve undercut Emma’s prices with a time-limited deal. If you are considering buying an Emma mattress from a third party retailer, do make sure to check that the trial, warranty, free shipping and the returns policy are all upheld. Emma UK offer a 200 night trial, but Emma US offer 365 nights. You’ll want to make sure you get the full trial period to allow you time to decide if the mattress is right for you.

Is Black Friday the best time to buy an Emma mattress?

Judging by past years, Black Friday weekend is the best time to buy an Emma mattress. Last year we saw discounts as high as 55% off on many of the brand’s models.

In general, if you’re looking to score the absolute lowest price on a brand new mattress, Black Friday is the time to do it. Mattress sales are all round, but generally peak around major sales events. But Black Friday can sometimes offer even bigger discounts, as manufacturers will lower their MSRP / RRP.

Black Friday might also be a good time to save on some of the Emma mattresses that are less frequently discounted, like the Elite premium mattress (available in the UK). Our Emma Elite Mattress review panel loved this versatile mattress, but without a deal, it's a pricey buy.

How much should you pay for an Emma mattress in the Black Friday sales?

Emma Sleep always has generous discounts on its mattresses, but what would you have paid last Black Friday? The Emma Original in the UK is currently on sale with 35% off to clear old stock, but has always had generous discounts throughout the year. Last year, there was 50% for Black Friday, taking a double down to £349.50.

The NextGen Premium, in comparison, was cheaper in 2022 with a 55% discount taking a double down to £494.55. The RRP of this mattress has decreased significantly though, from £1,099 down to £659 for a double, so expect to see an even cheaper price this year.

In the US, the Emma Black Friday mattress deals knocked 40% off the Original, dropping a queen size down to $659 (MSRP $1,099). We also saw a huge 60% off deal on the Emma Hybrid Comfort mattress with our exclusive code, which took a queen down to $521 (MSRP $1,199).

How to choose the right Emma Black Friday mattress deal for you

There’s no one size fits all with mattresses, with different sleepers needing different attributes from their bed. The best memory foam mattresses offer outstanding pressure relief and deep contouring, along with excellent motion isolation. But they can be too soft for heavier and stomach sleepers, plus they are prone to trapping heat.

The best hybrid mattresses sleep cooler than all-foam mattresses and provide less sinkage with their coil layers. They can be more expensive as well, but there are different hybrid mattresses to suit a wider variety of sleepers.

As a general rule of thumb, side sleepers and those of a lightweight build tend to need a softer mattress for cushioning around the hips and shoulders. Heavier and stomach sleepers need a firmer bed to keep their spines aligned. Back and average sleepers suit a wider variety of beds, but still need to ensure that their lumbar region is supported to prevent aches and pains.

So, which mattress should you choose? Here’s who we think will suit our Emma mattress picks.

US

Emma Hybrid Cooling Elite (from $699 at Emma Sleep) - ideal for side sleepers, couples who wants a cooling mattress with good pressure relief and motion isolation.
Emma Hybrid Cooling Comfort (from $549 at Emma Sleep) - a good fit for back sleepers and those who want some cooling properties.
Emma Hybrid Comfort (King size $659 at Emma Sleep) - ideal for back and stomach sleepers, with plenty of support from the coils

UK

Emma NextGen Premium (from £314.30 at Emma Sleep) - ideal for those with back pain and side sleepers who want cushioning around the shoulders and hips.
Emma NextGen Cooling (from £455.40 at Emma Sleep) - best suited to hot sleepers and those suffering with aches and pains.

Will the Emma Mattress be in the Lidl Black Friday sale again?

For the past two years there's been a slightly unusual way to save on Emma mattresses — the middle of Lidl. In 2022 and 2023 Lidl celebrated Black Friday by offering discounted Emma mattresses in store (alongside the mince pies and biscuits).

We're keeping an eye out to see if the deal comes back, but it's hard to predict exactly what you'll find in the Lidl middle aisle. For a guaranteed saving, we recommend shopping online (and you don't have to try to fit the mattress into your shopping cart).

Jo Plumridge is an experienced mattress reviewer with several years' experience covering all things mattresses and sleep, and who tests memory foam, hybrid and organic mattresses. What Jo doesn't know about a boxed mattress isn't worth knowing, so naturally we tasked her with producing a series of features for Tom's Guide looking at all aspects of mattresses, from how to pick between latex and memory foam (it's a tricky one), to the seven mistakes people make when buying a mattress for the first time. When testing the DreamCloud Luxury Hybrid for Tom's Guide, Jo said: "I loved the back support and pressure relief it offered. Plus, it looks far more expensive than it is." When she isn’t writing about sleep, Jo also writes extensively on interior design, home products and photography.

With contributions from