Oura only just launched its Amazon storefront, but the smart ring company has already taken 15% off all Oura Horizon rings as part of its Prime Day sale.
And this deal isn't going to hang around for long, as Prime Day draws to a close at midnight on July 17, so if you're looking to invest in one of the top smart rings available today, now's the time to do it.
The popular smart ring is available in two variants; the flat-topped Heritage and circular Horizon. This Prime Day discount applies to all six Horizon colorways, bringing the cost of the Rose Gold edition down to $466 from $549 at Amazon.
As the most expensive finish, the Rose Gold also has the largest discount. But if you're after a smart ring that won't break the bank, the Oura Ring Horizon in Silver is just $299, saving you $50. This deal also means it's the same price as the silver edition of the flat-topped Heritage model.
It faces stiff competition from the newly-announced Samsung Galaxy Ring (which is available for pre-order right now), but you don't need a specific phone to use the Oura Ring — the Galaxy Ring will only work with Samsung phones — so it's a more versatile option, especially if you're an iPhone user.
Oura also is the more established brand, so people have had plenty of time with the ring already. We spent a whole year with the third-generation model and had few complaints. And the partnership with fertility app Natural Cycles is so effective that the ring knew our fitness editor was pregnant before she did.
And while these Prime Day Oura Ring deals conveniently land less than a week after Samsung unveiled its own smart ring, it's still a great time to pick up the sleek, popular Horizon ring at a rare discount, since Black Friday was the last time we saw a deal like this, and today's sales bring the price down even lower.
