Fitbit.com is offically shut down — what you need to know

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Some Fitbit devices are now for sale on the Google Store

run settings on the Fitbit Charge 6
(Image credit: Tom's Guide)

The slow cannibalization of Fitbit by Google continues, as the the tech giant has confirmed that it will be shutting down Fitbit.com. However, the best fitness trackers made by the company will still be available — at least for now.

A new banner now sits atop the Fitbit website saying that the Fitbit store is moving to the Google Store starting on October 1. Clicking the link takes you to a wearable section of the Google Store with a note that reads, "You made it! Google Store is your new home for all things Fitbit. Shop below or get help with your Fitbit account here."

For Fitbit fans, it's another step in the demise of the fitness tracking company that was purchased by Google in 2022. Perhaps it isn't surprising, considering Google killed off the web version of the Fitbit dashboard in early July, leading to some to question whether you should even buy a Fitbit tracker anymore. 

When the Google Pixel Watch 3 launched in August, Google's smartwatch inherited many of Fitbit’s best holistic features, including several that were previously paywalled. It also heralded the end of Fitbit smartwatches with news that the Pixel Watch will be Google’s primary smartwatch focus moving forward.  

Google even praised Fitbit for their tech that has made it into Google's new smartwatch.

Google appears to still have plans for Fitbit. "We are very committed to Fitbit, and even more importantly to the customers that use and depend on those products and technology," Google told sister site Tech Radar in August. 

It doesn't appear that Google is killing off the more specific fitness trackers, with the Google Store listing the Charge 6, Inspire 3, and Luxe. We've heard no plans for Google to produce its own version of these fitness trackers. That said, it doesn't mean Google isn't working on something similar.

For now, Google is continuing to sell the Fitbit Sense 2 and the Fitbit Versa 4 smartwatches, though the company confirmed that they will be the last smartwatches with the Fitbit branding. The company did just release the Fitbit ACE LTE designed for kids in May, but that device is aimed at a different target market. 

If you're uncertain about picking up one of the best Fitbit devices still available, perhaps check out our list of the best Fitbit alternatives.

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Scott Younker
Scott Younker
West Coast Reporter

Scott Younker is the West Coast Reporter at Tom’s Guide. He covers all the lastest tech news. He’s been involved in tech since 2011 at various outlets and is on an ongoing hunt to build the easiest to use home media system. When not writing about the latest devices, you are more than welcome to discuss board games or disc golf with him. 

3 Comments Comment from the forums
  • DrPlanarian
    There is a major drawback to the Google Pixel Watch when compared to Fitbit's men's watch-sized trackers like the Sense and the Versa: battery life.

    Where the Google Pixel Watch's battery is advertised to last 24 hours (36 hours in battery-saver mode), the Fitbit Sense and Versa are advertised to last seven days, but in practice they last more like ten days (I have had a Versa 4 for a couple of years and it has NEVER run low on power quicker than ten days , and it charges back to 100% from nearly depleted within less than three hours).

    This permits sleep tracking on the Fitbit products, which I see as an important feature.

    I wish DoJ Anti-Trust has prevented this buyout.
    Reply
  • slyvella
    Battery life is a big drawback but as a woman with a slender wrist I have always preferred the smaller Fitbit trackers and will never move to a smart watch. Ok maybe when I'm old enough to need the functionality to call someone when I've fallen and can't get up.
    Reply
  • The_Quixotic_1
    DrPlanarian said:
    There is a major drawback to the Google Pixel Watch when compared to Fitbit's men's watch-sized trackers like the Sense and the Versa: battery life.

    Where the Google Pixel Watch's battery is advertised to last 24 hours (36 hours in battery-saver mode), the Fitbit Sense and Versa are advertised to last seven days, but in practice they last more like ten days (I have had a Versa 4 for a couple of years and it has NEVER run low on power quicker than ten days , and it charges back to 100% from nearly depleted within less than three hours).

    This permits sleep tracking on the Fitbit products, which I see as an important feature.

    I wish DoJ Anti-Trust has prevented this buyout.
    Agreed. My wife and I bought Pixel Watch 2s when they were released because Google offered amazing promotional trade-in credit for our Versa 2s. After a week of having to charge the PW2s every 18 hours or so, we sold them for a loss on Facebook Marketplace and bought ourselves Sense 2s. The "tiny" round 40mm watch face combined with atrocious battery life made the PW2 unusable for the both of us.

    With moderate-heavy usage our Sense 2s still last us 6 days on a charge without issue. We track our sleep, she has a heart condition and monitors her heart rate several times throughout the day, we track our steps, and we like the ability to use our watches to see our phone notifications and pause/skip music. We're holding on to our Sense 2s for as long as we can and I dread what our options will be when the time comes to move on from them.
    Reply