The Kia EV3 could be the one car to convince me to buy an EV — here’s why

Front of Kia EV3 shown showing off headlights and tires.
(Image credit: Kia)

Very recently I got to drive the Kia EV9 for a week — and without spoiling much about it right now — it’s quickly become one of the best electric vehicles I've been able to drive to date. But despite that, it’s unlikely to be my first EV purchase largely because it’s above my budget with a $54,900 starting price for the base trim. The one I test drove is even more at a whopping $73,900 price tag, so that’s way out of the ballpark for what I’d want to spend.

Actually, the more promising EV for me to buy could be the newly introduced Kia EV3 because it fits more of what I need. I don’t need the three-row seating of the larger EV9, nor do I need to burden myself with a payment plan that could take me several years to pay off. I haven’t had a monthly car payment in nearly a decade, so anything to minimize my cost is a benefit.

One of the biggest roadblocks that car buyers face is the higher cost of EVs, even without thinking about the long term savings they offer. The EV3 could change a lot of things, giving prospective EV buyers like myself enough reason to finally make the switch.

It's practically a Kia EV9, but smaller

Kia EV3.

(Image credit: Kia)

What I love most about the Kia EV9 after driving it is how much of a head turner it is with its futuristic looking design. The Kia EV3 adopts the same angular, hard lines as its bigger brother, but in a more compact size that’s perfect for what I need. That’s because the EV3 gets rid of the third row seating that the EV9 offers, which clears more room for the trunk — while also making it a lot shorter in size.

On the inside, the EV3 also features the same dashboard layout that I’ve come to love with the EV9. This includes an ultra-wide panorama display with Harman Kardon Sound System, made better by all the ambient lighting throughout the interior. And considering how I was able to customize the colors for all the ambient lights, I’m actually glad the EV3 is also getting it as well.

Helpful actions with AI

Gif animation of Kia AI Assistant on the Kia EV3.

(Image credit: Kia)

One of the challenges of having to constantly drive and test different EVs is that it’s overwhelming getting acquainted with how to operate the vehicle’s basic functions. I cannot tell you how much of a process it is at times using the touchscreen controls to find out how to recirculate the air, or simply choosing the air flow.

With the EV3, Kia’s introducing its AI Assistant technology to better help out drivers. It boggles my mind how every EV offers different interfaces, but the Kia AI Assistant aims to streamline things through voice control — not a shocker here! For example, you’ll be able to easily adjust the car’s temperature by saying, “can you set the temperature to 70-degrees?” It’s this kind of convenience that I’ve yet to experience in any EV I’ve been in so far.

You’ll be able to use the Kia AI Assistant for entertainment and road trip support. Even though Kia hasn’t explicitly said that it will offer CarPlay or Android Auto in the EV3, I suspect it would because the EV9 has it.

Affordable cost to attract buyers

Kia EV3.

(Image credit: Kia)

Kia didn’t reveal the EV3’s price in its press release, but it’s reportedly going to cost around $35,000. That’s pretty aggressive knowing the steep cost of EVs, particularly on SUVs and pickup trucks, could be big roadblocks for buyers thinking about making the leap from gas to all-electric power.

Even though there’s a decent selection for the best cheap EVs around, very few of them can match the utility of the EV3’s larger size. Most of them are sedans and smaller crossovers, which serve their purpose, but the EV3 can also match them in the distant department with its estimated range of 300 miles.

It’s certainly a Tesla Model Y rival without taking into account any federal tax credit rebates. The base model of Tesla’s Model Y comes in at $44,990, which then goes down to $31,490 with all applicable rebates. But while the Model Y continues to be one of the most popular SUV styled EVs on the market, the Kia EV3 makes for a compelling alternative because of its reported $35,000 cost. Even though it won’t qualify for any tax rebates, it’s still incredibly affordable for an EV.

The wait is the hardest part

Kia EV3.

(Image credit: Kia)

I’m really looking forward to checking out the Kia EV3, seeing that it’s the EV that checks off the boxes on what I’ve been loving about EVs — like its range, stylish design, extra utility in being an SUV, and its price. However, the hardest part is the wait.

Kia will first bring the EV3 to Korea this July, followed by a European launch sometime in the second half of this year. For myself and everyone in the U.S., it’s rumored to come as early as 2025 — perhaps closer to 2026. That’s a long time to wait, but if it does indeed come in at around $35K, it could be the EV that I’d buy. After being spoiled by the EV9, the EV3 could still be just as rewarding when it comes out.

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John Velasco
Senior Channel Editor for Phones

John’s a senior editor covering phones for Tom’s Guide. He’s no stranger in this area having covered mobile phones and gadgets since 2008 when he started his career. On top of his editor duties, he’s a seasoned videographer being in front and behind the camera producing YouTube videos. Previously, he held editor roles with PhoneArena, Android Authority, Digital Trends, and SPY. Outside of tech, he enjoys producing mini documentaries and fun social clips for small businesses, enjoying the beach life at the Jersey Shore, and recently becoming a first time homeowner.

  • Gilmour
    The base model of Tesla’s Model Y comes in at $44,990, which then goes down to $31,490 with all applicable rebates.
    I don't know where you got that extra $6000 off, but I'm guessing that it's a state thing. Maybe don't assume that everyone lives where you do and can get the same local or state benefits as you. I'm sure not moving across the country to save $6000 on a Tesla.
    Reply
  • scerruti
    I know the Volvo and Polestar EVs have Google Assistant built in with exactly the functionality you describe. Isn't that true for GM's new products as well?

    When other companies have tried to implement voice assistants they have typically suffered in comparison. I strongly support voice based interfaces in vehicles but I think Google's lead here is significant and without real world testing I have significant doubts about Kia's first effort.

    I'm also tired of being excited about specifications for vehicles that won't come to market for years and have pricing estimates. It's putting people on the sidelines and depressing the used EV market at a time where we should be thinking good now is better than great in 2025.
    Reply
  • ewedel
    Hyundai's good at EV platforms, no question. But yet another ugly SUV? Yeah, no.

    A (much) smaller EV6 could be interesting.
    Reply
  • UleAmra
    Velasco's comments here make it sound like the EV3 is a slightly scaled down EV9 less the third row, but that's not really the case. The EV3 is much more compact, e.g. shorter than the Hyundai Kona EV I'm currently leasing. The author may have confused the EV3 with the EV5, which won't be offered in the U.S. market and is considerably larger.

    As a higher-riding compact hatchback (calling it a "SUV" is a laughable stretch), the EV3 would meet my needs almost perfectly. It's the leading contender for purchase when my lease is up in '26, and I expect the '26 version will be equipped with the J3400/NACS DCFC port and have the new model kinks ironed out. I was initially interested in the Volvo EX30 (which is a bit smaller than the EV3 but still great for my purposes), but was disappointed to find they'd drunk the "no buttons / all screens" kool-aid more deeply than most, and the complaints in various reviews reveal it's not a great result. Having lived with the Kona for a while, I think H/K have found the right soft-screen/hard-button balance in their control interface, and shifting from the Kona to the EV3 looks to be quite straightforward compared to alternatives like whatever GM or Ford might have on offer.

    A couple of years is a long time in the BEV market, so things may change in the meantime, but right now the only thing I'd find a lot more attractive would be a similarly-sized Hyundai with the styling language of the Ioniq 5. I love the 5's looks, and its styling would be a natural fit on a small hatchback. Unfortunately, Hyundai's currently offering no hints what it intends to offer to replace the Kona EV in the way that the EV3 effectively replaces the Niro EV (which Kia's suggested might be limited to hybrid and/or PHEV versions going forward). Otherwise, the Fiat 500e has limited utility given its price, Mini EVs aren't much better, the Boltium is little more than a vague idea, and whatever Ford's doing is vaguer still. I'd been pining for that sub-M3 Tesla for the past few years, but Tesla seems to have lost interest in the segment, while the stalkless weirdness of the new M3's driver experience doesn't bode well for whatever might finally show up.

    The Kia EV3 looks like a great package from my perspective - but it might well win by default.
    Reply
  • UleAmra
    ewedel said:
    Hyundai's good at EV platforms, no question. But yet another ugly SUV? Yeah, no.
    Styling's subjective, so I can't argue the point objectively. That said, while I'm also sick of hulking SUVs cluttering up the roadway, on the scale of the EV3 I find the toy-Brinks-truck vibe more whimsical than brutalist. Reviewers have noted that the upright form contributes to easy ingress/egress, which I consider a big plus.
    Reply
  • UleAmra
    scerruti said:
    When other companies have tried to implement voice assistants they have typically suffered in comparison. I strongly support voice based interfaces in vehicles but I think Google's lead here is significant and without real world testing I have significant doubts about Kia's first effort.
    This wouldn't be a first effort. The existing H/K voice assistant does what it does pretty reliably, so I think they have recognition down reasonably well. It lacks the full functionality of what I get through Android Auto from Google's voice assistant, but adding features is easier than working out what's being asked, so I'm not all that dubious about H/K's prospects.
    Reply