Apple OS X Yosemite's Data Collection Is No Big Deal

We can all agree that, in general, online privacy is good and companies collecting your data without permission is bad. Even so, the hysteria surrounding Apple's new operating system, Yosemite, and its data-collection practices may seem a little absurd. While Yosemite does, indeed, collect user search data, the process is both anonymized and optional.

The Internet got up in arms about Yosemite's Spotlight feature after Apple posted a notice about it Oct. 17.

"Your search queries, the Spotlight Suggestions you select and related usage data will be sent to Apple," the Apple support site informs users.

This is potentially distressing, of course, as even if your search queries are as pure as the driven snow, you probably don't want to share them with Apple — or with Microsoft, since the information gets forwarded to Bing.

MORE: 10 Best Ad Blockers and Privacy Extensions

iMore, an Apple-centric news site, assuaged Apple fans' fears after an initial rash of somewhat alarmist articles on other sites. The publication contacted Apple and learned that Spotlight does not track user IP addresses, generalizes user locations and creates randomized, non-permanent IDs for each user who submits data.

Likewise, Bing does not store IPs or record search data. If you don't want to share your data with Apple or Microsoft, security research Ashkan Soltani tweeted a screenshot of what to deselect in the Spotlight settings menu. One could argue that these selections should have been opt-in rather than opt-out, but turning them off is hardly difficult.

Keep in mind that even if you do disable Spotlight's data-sharing, it will still be able to scan your computer in order to provide you with personalized recommendations on iTunes and the App Store. Fix MacOSX, an organization dedicated to doing exactly what its name says, has provided a toolkit to disrupt Spotlight's recommendations, but the toolkit is still a work-in-progress.

Is Apple collecting your data in Yosemite? Yes. Is it tracking you? Unless it's lying through its teeth, no. Turn it off if you don't like it, but your privacy hackles are probably best raised elsewhere.

Marshall Honorof is a Staff Writer for Tom's Guide. Contact him at mhonorof@tomsguide.com. Follow him @marshallhonorof and on Google+. Follow us @tomsguide, on Facebook and on Google+.

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Marshall Honorof

Marshall Honorof is a senior editor for Tom's Guide, overseeing the site's coverage of gaming hardware and software. He comes from a science writing background, having studied paleomammalogy, biological anthropology, and the history of science and technology. After hours, you can find him practicing taekwondo or doing deep dives on classic sci-fi. 

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  • LePhuronn
    ...but your privacy hackles are probably best raised elsewhere...

    Or how about no? For a company that makes umpteen billions on rehashing the same old tripe over and over again, why in the fucking hell does it need to monetize my usage of a computer I already gave them thousands for?

    Turning the option off is irrelevant. Even being an opt-in is irrelevant. There is no worthwhile use for any of the data they're collecting other than to somehow target me for promos, ads and other bullshit they can make money from.

    No reason whatsofuckingever.
    Reply
  • TNel
    Google does it and it's the end of the world, Apple does it and we have to just calm down.... right. Do Apple users really not understand why people think they are brainwashed?
    Reply
  • suau
    “Our business model is very straightforward: we sell great products,” Cook writes. “We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t ‘monetise’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you.” Tim Cook, WWDC 2014. Well, he didn't say we don't scan your computer and Spotlight isn't strictly web browsing.
    Reply