PlayStation 3-related Losses Hit $4.7 Billion
Sony expects turnaround in next term.
Unless you're Nintendo, the recession period hasn't been kind to your bottom line. Sony released its fiscal second quarter results, which show a reported a 58.8 billion yen (or $654 million) operating loss from its division responsible for video game hardware and software.
Those who have been tracking Sony's reports since the launch of the PS3 have noticed a trend of losses. Now, launching and supporting a new platform is an expensive endeavor. Typically, hardware is sold at a loss initially to build a user base so that the profits may be reaped from software sales.
Looking at the losses total since the PS3 launch, the branch of Sony has lost nearly $4.7 billion, according to VG247. While that is a lot of money, Microsoft went through a similar sort of thing with the original Xbox, losing $4.2 billion over the console's four-year lifespan.
According to Andriasang, Sony CFO Nobuyuki Oneda said of PlayStation 3 costs, "At present, the difference between sales and materials cost has been reduced to between 10 and 20%. Within the year, it could be in the single digits. We'll be able to reach profitability at some point in the next term."
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Marcus Yam is a technology evangelist for Intel Corporation, the latest in a long line of tech-focused roles spanning a more than 20-year career in the industry. As Executive Editor, News on Tom's Guide and Tom's Hardware, Marcus was responsible for shaping the sites' news output, and he also spent a period as Editor of Outdoors & Sports at Digital Trends.
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ssalim Stop making portable console that looks like a cellphone or calculator and you might cut your losses.Reply -
nforce4max That is a sure war to stay in business NOT. At least they got a product out that rather than nvidia and it's lap dog the fud.Reply -
matchboxmatt I think the business model of losing money on each unit sold and relying on software sales to recuperate doesn't work very well in the real world.Reply -
IronRyan21 While that is a lot of money, Microsoft went through a similar sort of thing with the original Xbox, losing $4.2 billion over the console's four-year lifespan.
M$ was doing this to compete, and was on its way up in the console world. Sony is on the back end of this. M$ take was to gain marketshare. -
pharge IronRyan21M$ was doing this to compete, and was on its way up in the console world. Sony is on the back end of this. M$ take was to gain marketshare.Reply
Same as Sony! Sony was doing this to compete for the "Blu-ray" and they won! Though they are/were lossing money from PS3 but they are gaining them back from Blu-ray associated profits. -
mdillenbeck I wonder how the Blu-ray versus HD-DVD format war works into this - after all, the PS3 is considered by many to be the top Blu-ray disc. Perhaps they are willing to take the loss in one department to benefit the company overall.Reply
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precariousgray Is this just for the console hardware? I'm pretty sure they make most of their money from software sales and licensing.Reply -
tayb That's what happens when you try to capture a optical format market with your gaming machine instead of trying to capture the gaming market with your gaming machine. Cramming blu-ray into that thing was an apparent $4.7 billion and counting mistake.Reply