'Omni-Gamers' Growing in Number, Says Report
The term sounds like a bad '80s movie title, but so-called 'avid omni gamers' represent a growing trend among gamers.
Are you an "avid omni gamer"? Maybe you are, and you just don't know it. The number of "avid omni gamers," or gamers who regularly play video games on multiple platforms, such as mobile phones as well as consoles, is growing, according to tech-industry analysis firm NPD Group. NPD said avid omni gamers were the only gaming demographic to actually increase so far this year in the United States.
The increase is largely due to more people playing games on mobile phones, NPD said. According to the firm's figures, 71 percent of U.S. gamers now play games on mobile devices, up from 67 percent last year.
MORE: 10 Best Mobile Games for Hardcore Gamers
Other groups, such as "casual gamers," "core console gamers" and "family gamers," remained more or less the same size in 2014, NPD said. Meanwhile, both "avid omni gamers" and "free and mobile gamers" said they played most of their games on mobile phones. NPD's findings show that mobile devices, long maligned by so-called hardcore gamers, are a force to be reckoned with in terms of getting people playing games.
Some other interesting tidbits from NPD's findings: PCs are the console of choice among "casual gamers" and "social gamers," but not "core gamers." Among "core gamers" as well as "family gamers," it's the console (Xbox, PlayStation or Nintendo). Sorry, PC diehards.
Gamers are now spending more time and money on games than last year, too: an average of $48 on physical games and $16 on digital games in the past 3 months. In 2013, the averages were $45 and $11, respectively.
The survey polled 6,606 US residents aged 2 and older (parents answered on behalf of young children) via an online survey this past April.
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Email jscharr@tomsguide.com or follow her @JillScharr and Google+. Follow us @TomsGuide, on Facebook and on Google+.
Jill Scharr is a creative writer and narrative designer in the videogame industry. She's currently Project Lead Writer at the games studio Harebrained Schemes, and has also worked at Bungie. Prior to that she worked as a Staff Writer for Tom's Guide, covering video games, online security, 3D printing and tech innovation among many subjects.
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dstarr3 I do most of my gaming on my PC, and I use my phone with a Gameklip to play NES/SNES/etc emulated games. I don't own any consoles because I personally feel they're a waste of money. The games are too expensive and consoles are one-trick-ponies. At least I can do work on my PC and use my phone as a phone when I'm not gaming.Reply -
mamasan2000 I don't see the point in creating different classes of gamers. Console vs PC vs Phones vs Flashgames vs whatever. Who cares? You play what you like, whatever its on.Reply -
DarkSable The article is a little inane, sorry.Reply
Of course there are more "casual gamers" and "social gamers" on the PC - that is the only platform that can run such games as League of Legends, can easily play flash games online, and that has social media games. -
soccerplayer88 "The survey polled 6,606 US residents aged 2 and older (parents answered on behalf of young children) via an online survey this past April."Reply
Talk about a large sample size! /sarcasm
And it wouldn't hurt you guys at Tom's to link your sources to the actual article your talking about. Don't f***ing source it to yourself, you didn't do the research.
https://www.npd.com/wps/portal/npd/us/news/press-releases/increase-in-usage-of-phones-for-gaming-causes-shift-in-us-gamer-segmentation/
"The results were weighed to be representative of the U.S. population age 2 and older."
So... 6,606 people represent 313.9 million (2012) now? And then they bothered to ask for insight from as little as two year old children?
Article dismissed. -
applegetsmelaid Playing a game on a phone makes you a gamer as much as playing a slot machine makes you a gamer. PCs and consoles need only apply.Reply -
animeman59 What the hell is with all these stupid labels? Isn't any gamer who plays online a social gamer? Does that include core gamers who play online? This survey is pretty goddamn stupid.Reply
Oh, and 30 million Steam users would disagree with you on the casual front. -
jasonelmore I do most of my gaming on my PC, and I use my phone with a Gameklip to play NES/SNES/etc emulated games. I don't own any consoles because I personally feel they're a waste of money. The games are too expensive and consoles are one-trick-ponies. At least I can do work on my PC and use my phone as a phone when I'm not gaming.
The Xbox One can do many things. It controls my whole entertainment setup, Functions as a media center, and oh yeah, plays games.
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IQ11110002 The studies are full of shit as usual, NOTHING can compare to 4k gaming on pc! End of story.Reply
I have all platforms,consoles,tablets,htpc,hardcore pc,phone etc etc Always go back to pc for proper game time, FPS games mouse and keyboard other games Logitech Wireless F710.
It's like cars, Any rusted out bomb will get you to point a or b, Some get you there in style or speed or both such as the pc.
The next gen Nucs and Brix's will be almost a death sentence to consoles, They will all merge into a pc eventually, Already starting to use normal cut down pc chips instead of dedicated hardware. ;) -
cats_Paw Those analists and experts.... Unless they disclose how their study/research was done, their opinions are as valid as a random internet user.Reply