Smile! This Free Photo Storage Service Used Millions of Faces to Train a Creepy AI

Ever, a photo storage app and website, reportedly used millions of uploaded user photos to train facial recognition technology without proper disclosure, then put the technology up for sale to third-party entities, including law enforcement and the military.

Credit: Ever AI

(Image credit: Ever AI)


The app, according to an NBC News report, didn't clarify to millions of users that their uploaded photos were being used to train facial recognition technology. Ever's privacy policy was updated on April 15 to be more transparent, but the change came only after NBC News contacted the company.

The lengthy privacy policy now states, “Ever uses facial recognition technologies as part of the Service. Your Files may be used to help improve and train our products and these technologies. Some of these technologies may be used in our separate products and services for enterprise customers."

NBC News spoke with several Ever users who uploaded their photos to the site, and most had no idea that their photos were being used for a side project. Those photos helped train a facial recognition algorithm sold under the brand Ever AI. Founded in 2013, Ever AI has contracts with SoftBank Robotics, the company behind a robot capable of recognizing human emotions.

Ever

Ever

Ever AI CEO Doug Aley refuted NBC News' claims, telling CNET that the NBC News report was inaccurate and that the company isn't using photos to generate facial recognition algorithms for Ever AI (despite the privacy-policy update that states the company might). Aley also told NBC News that the privacy policy update was made because of "several recent stories," not NBC's inquiries.

MORE: How to Beat Facial-Recognition Software

"To be absolutely clear, no user information of any kind is provided from our Ever app to our enterprise face-recognition customers," Aley told the Register. "That means that no user images are provided, and no information derived from those images, such as vectors or mathematical representations of the images, are provided to our enterprise customers."

Ever AI has not signed any contracts with law enforcement or military entities, but the company promises that it can "enhance surveillance capabilities" and "identify and act on threats," according to NBC News.

Ever

Ever

Ever AI claims its facial recognition software is 99.84% accurate, making it one of the most sensitive products on the market. Using its facial recognition technology, the company offers "attribute identification services," which can determine someone's name, ethnicity, age, emotion, gender and even location.

Aley reportedly told NBC News that Ever shifted to creating facial recognition technology when it became clear that a free photo storage wasn't as lucrative as the company had hoped.

Ever wouldn't be the first company to use uploaded photo to generate facial recognition AI without proper consent. Earlier this year, tech giant IBM was caught using Flickr photos for facial recognition training.

TOPICS

Phillip Tracy is the assistant managing editor at Laptop Mag where he reviews laptops, phones and other gadgets while covering the latest industry news. Previously, he was a Senior Writer at Tom's Guide and has also been a tech reporter at the Daily Dot. There, he wrote reviews for a range of gadgets and covered everything from social media trends to cybersecurity. Prior to that, he wrote for RCR Wireless News covering 5G and IoT. When he's not tinkering with devices, you can find Phillip playing video games, reading, traveling or watching soccer.

Latest in Online Security
Apple iPhone 16 Plus Review.
Apple just released an emergency security update for a flaw used in an ‘extremely sophisticated attack’ — update your devices right now
A person trying to set up a new Wi-Fi router
Thousands of TP-Link routers have been infected by a botnet to spread malware
An image of a CAPTCHA
Hackers are using reCAPTCHA to trick users into infecting their own PCs with malware — how to stay safe
A smartphone screen displaying the Android name and logo next to a sign reading 'MALWARE'.
Fake Google Play Store pages are spreading Trojan malware that can steal your financial data
Best antivirus software
How does antivirus software work
and image of the Google Chrome logo on a laptop
Google Chrome at risk from shape-shifting browser extensions — how to stay safe
Latest in News
NYTimes Connections
NYT Connections today hints and answers — Thursday, March 13 (#641)
HomePod with display concept render
Apple HomePod with display now rumored for late 2025 launch
The Apple Watch Series 10 on display at the device's launch in September 2024
Apple Watch sales plummet 19% as smartwatch market declines for first time
Google's Project Astra working on prototype smartglasses in an advertisement
Google just acquired this eye tracking company — hinting at the return of Google glasses
iPhone 17 Air render
iPhone 17 Air could be just 5.5mm thick — but 9.5mm when you throw in the camera bump
Sterling K. Brown in Paradise
Hulu top 10 shows — here's the 3 worth watching right now