Amazon October Prime Day 2024 — what we know and the best early deals
When is the next Prime Day?
Staff-picked deals:
1. Quick Links
2. Top deals now
3. Apparel
4. TVs
5. Appliances
6. Audio
The countdown to Prime Big Deal Days is on. With just a few weeks left to October, we're just days away from Amazon's "fall Prime Day." The 48-hour event starts on October 8 and promises deep discounts on top-rated brands making it the perfect precursor to Black Friday holiday deals.
This year, Prime members should expect nothing less than Prime Day-like deals from the savings extravaganza. In fact, we're already seeing markdowns on apparel, 4K TVs, Amazon hardware and more. I've been covering Prime Day since its very first year, back when it used to be just a single day. If you can't wait till October, there are plenty of good Amazon deals you can start shopping now, including up to 50% off select gear from Apple, Keurig, Bissell, and Samsung.
Make sure to keep this page bookmarked for all Prime Day-related news. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes this week.
Quick Links
- up to 50% off Apple, Samsung, Bissell, more
- Adidas sale: deals from $5
- Skechers shoes/apparel: from $11
- Crocs sale: deals from $20
- Ninja appliances: deals from $49
- TV sale: deals from $79
- Amazon 55" 4K Omni Fire TV: was $549 now $399
Top deals now
CRZ Yoga sale: deals from $23 @ Amazon
Often compared to Lululemon, CRZ Yoga offers premium athletic apparel that's stylish and fits well. Their current fall sale is taking up 15% off leggings, workout shirts, hoodies, and more.
Adidas sale: deals from $5 @ Amazon
From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $5. Note that the Adidas Store is also offering a 50% off sale with similar prices on different styles.
Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale post Prime Day. The sale includes sneakers and apparel for men, women, and children on sale from $11. As part of the sale, you can get the Skechers Hands Free Slip Ins for $54 (was $110, pictured).
Ninja appliance sale: deals from $49 @ Amazon
From blenders to frying pans, Amazon is taking up to 35% off select Ninja appliances and cookware. The sale include air fryers, personal blenders, indoor grills, and more. After discount, prices start from $49.
TV sale: deals from $79 @ Amazon
Amazon has smart TVs on sale for as low as $79. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $79.
Price check: from $79 @ Best Buy | from $74 @ Walmart
Amazon devices
Amazon Fire TV Stick Lite: was $29 now $19 @ Amazon
The Fire TV Stick Lite is the most affordable device in the Fire TV Stick range. While you miss out on 4K Ultra HD support, it does support Full HD resolution and comes with an Alexa Voice Remote Lite. In our Amazon Fire TV Stick Lite review, we said this streamer is your best pick if you're looking for a dirt-cheap option for an older TV.
Amazon Fire TV Stick: was $39 now $24 @ Amazon
The standard Fire TV Stick has been surpassed by its 4K predecessors, but it is still a very capable streaming device for shoppers on a strict budget. If you don't have a 4K television, it offers instant access to all your favorite streaming services and a voice-controlled remote. In our Fire TV Stick review, we said it's good for anyone looking for a reliable, fast, easy-to-use streaming player that also doubles as an Alexa-enabled remote.
Echo Pop: was $59 now $37 @ Amazon
This is the cheapest Alexa speaker offered by Amazon. In our Echo Pop review, we said the speaker sounds great for its size. It lacks the temperature and motion sensors of the Echo Dot, but the Echo Pop still allows you to set timers, control other smart home devices and more. Right now it comes with a free Sengled smart color bulb.
Fire TV Stick 4K Max (2023): was $59 now $39 @ Amazon
The current-gen Fire TV Stick 4K Max (2023) sports an upgraded 2GHz processor and faster Wi-Fi 6E tri-band support. You also get Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Fire TV Stick 4K Max review, we said it's a good streaming stick at a decent price if you use Alexa a lot, but it becomes a better bargain when it's on sale.
Echo Dot (5th Gen): was $69 now $47 @ Amazon
The 5th-Gen Echo Dot is one of the best Alexa speakers you can buy in terms of value. It features crisp, full sound with built-in Eero for better Wi-Fi coverage. There's also a room temperature sensor that can initiate certain Alexa smart home routines when your climate gets too cold or hot. Right now it comes with a free Sengled smart color bulb.
Ring Video Doorbell: was $99 now $59 @ Amazon
The wireless Ring Video Doorbell comes with 1080p video recording, motion detection and night vision. It's also got a rechargeable battery and can be installed without much hassle. In our Ring Video doorbell (2nd gen) review, we called it the best video doorbell you can get for under $100 — and now it's even more of a steal priced at just half that.
Echo Spot (2024): was $79 now $64 @ Amazon
The Echo Spot adds a smart alarm clock to your bedroom giving you easy access to Alexa, music streaming, voice controls, and weather info. Originally released in 2019, this revamped version sports a new design, a 1.73-inch front-firing directional speaker, and a lower starting price. It comes in a choice of three colors: Black, Glacier White, or Ocean Blue.
Blink Mini Camera (3-Pack): was $79 now $69 @ Amazon
If you need to cover multiple rooms on a budget you can grab three Blink Minis for just $69 (just a single Blink Mini costs $29). These affordable cameras still pack a crisp 1080p resolution which makes out people and objects in motion. Notifications hit your devices within seconds and the cameras' infrared night vision mode makes it easy to see what's happening even in pitch-black rooms like a basement. Keep in mind that if you're away often and want to save recordings, you'll need to pay a subscription fee. However, they make great monitors for motion notifications and dropping into live feeds to check up on kids, pets and even doorway activity.
Echo Spot 2024: was $99 now $79 @ Amazon
The new Echo Spot (2024) is a cross between the Echo Dot and Echo Show. It lacks a camera, but sports a small basic LCD that displays the time, weather, album cover art, and smart home controls. In our Amazon Echo Spot review, we said it sits somewhere between the Echo Dot with Clock and the Echo Show 5, offering a good middle ground for those who want a smart speaker for their bedside with limited distractions. It's now bundled with a free Sengled Smart Bulb.
Blink Video Doorbell System + Echo Pop bundle: was $109 now $94 @ Amazon
Blink's video doorbell can be installed on any doorway since it runs on battery power, but it can also be wired into your existing setup to tap into your home's chime. This is an inexpensive way to monitor your property and talk to visitors via two-way audio. The included Sync Module means you can store video locally without paying a monthly subscription. It also comes with an Echo Pop smart speaker, making it one of the best value bundles I've ever seen from Amazon.
Echo Show 8 (3rd Gen): was $169 now $117 @ Amazon
The Echo Show 8 is one of the best smart displays for budget-minded shoppers. Its sharp 13MP lens has a wide-angle lens that can center you when you're on video calls. Combine this with speedy performance, improved speakers and a dedicated Zigbee smart home hub and you have our favorite smart display Amazon has made. Bonus: It now comes with a free smart bulb.
Fire Max 11 Tablet: was $229 now $179 @ Amazon
The Fire Max 11 tablet is the best Fire tablet you can buy. It has a bright 11-inch 2K (2000 x 1200) display, 2.2GHz octa-core Mediatek MT8188J CPU, 4GB RAM, and 8MP cameras on the front and back. USB-C charging and a MicroSD card slot are also included. In our Fire Max 11 review we called it Amazon's new top-tier Fire tablet. The Fire Max 11 tablet is at its lowest price ever right now. This is the cheapest it's ever been!
Apparel
Adidas High-Waisted Shorts (Women's): was $35 now from $7 @ Amazon
These Adidas Women's Tights are now just $7 in this deal. They can be used as loungewear to keep you cool during summer months, for strolls in the park, or even yoga classes.
Crocs Platform Classic Slide: was $39 now $19 @ Amazon
Available in various colors and graphics, these lightweight platformed and fun-to-wear slides are made with iconic Crocs Comfort Technology for flexibility and 360-degree comfort. It's hard to say no to a pair of Crocs for this price.
Under Armour Men's Tech 2.0 T-shirt: was $25 now from $11 @ Amazon
Save big on one of the most popular men's activewear t-shirts on Amazon. The UA Tech tee is quick-drying and super soft, wicking sweat during workouts and using a 4-way stretch construction to help you move freely. Make sure to check the different color options in your size for the best deal.
Adidas (Women's) Medium Support Sports Bra: was $35 now $19 @ Amazon
This bra offers the perfect blend of comfort and support. Plus, it looks great. It's branded as a medium-support bra, but our fitness editor Sam Hopes uses it during HIT workouts and weightlifting, and it barely moves.
Crocs sale: deals from $20 @ Amazon
Amazon is having a massive Crocs sale right now. As part of this savings event, you can save up to 50% off select men's, women's, and children's Crocs and accessories. After discounts, deal prices start from $20 for Crocs or $3 for accessories. The sale includes slip-resistant clogs, boots, sandals, loafers and more.
Adidas Unisex Slides Sandals: was $30 now $25 @ Amazon
At the beach, gym, or for wandering out for coffee, these sandals do the job, and they look great. They feature a contoured footbed that makes them comfy to walk in and a hook-and-loop bandage upper dries quickly.
Skechers Go Walk High Waisted Bike Short: was $39 now $21 @ Amazon
Ideal for biking, walking, or working out, these Go Walk High Waisted 10-inch shorts feature a soft, cotton-like feel with a high-waisted waistband. It has exterior side pockets and its spandex blend fabric features 4-way stretch, moisture-wicking, and UPF 40+ properties.
Adidas Future Icon Three Stripes Leggings (Women's): was $40 now $28 @ Amazon
Save on these iconic Adidas leggings in various colors and sizes. They feel like a second skin, making them perfect for everyday use or workouts.
CRZ YOGA Butterluxe Long Sleeve Workout Shirt (Women's): was $36 now $30 @ Amazon
Throw on this cute long sleeve when heading to your next work out for extra comfort (and a boost of confidence). Lightweight and luxurious, this cropped, half zip sweatshirt is extremely comfortable for walking, running and other low impact exercise.
CRZ YOGA Womens Fleece Lined Half Zip (Women's): was $48 now $40 @ Amazon
If you're hoping to snag a Lululemon sweatshirt but don't want to pay full price, this CRZ YOGA half zip is the next best thing — and it's a quarter of the price. Designed for daily wear, the sweatshirt has thick, cotton-blend fabric and a fuzzy fleece lining, making it super soft and breathable. It also has a kangaroo pocket with hidden phone sleeve for storing personal items.
Crocs Unisex Mega Crush Clog: was $74 now from $54 @ Amazon
These Crocs Clogs stand above the rest with their 61mm high platform heels. They come in a range of eye-catching designs, including acid green and a faux denim print. However, they still offer Crocs' signature comfort.
Crocs Dylan Mules Clogs: was $69 now $53 @ Amazon
Who has time for shoelaces anymore? Not us. Thankfully these clogs have some serious style with a faux leather finish while still offering that signature Crocs comfort. Whether you're headed for the store, the mailbox or just the couch, these will work wherever you're headed.
TVs
Amazon 40" 2-Series Fire TV: was $249 now $179 @ Amazon
If you don't need 4K resolution, this 2-Series is a budget smart TV with 1080p resolution and support for HDR 10, HLG, and Dolby Digital Audio. The included Fire TV Alexa Voice Remote lets you find your favorite content, get sports scores, control smart home devices, and more with the sound of your voice.
Amazon 4-Series 43" Fire 4K TV: was $369 now $279 @ Amazon
Amazon's 4-Series of Fire TVs are a less expensive option to the Omni Series. However, they still offer features like HDR support (HDR10/HLG) and Alexa integration (via the remote control). Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.
Amazon 55" 4K Omni Fire TV: was $549 now $399 @ Amazon
The 55-inch Omni Fire TV is the latest TV in Amazon's TV lineup. This new smaller size brings HDR 10/HLG support to a smaller 4K screen for those who can't fit a 50-inch or larger TV into their living room. In our Amazon Fire TV Omni review, we said it's solid for gaming thanks to its low lag time, but you should only buy it when it's on sale as there are better/cheaper options for your money. Note: The 43-inch version of this TV sold for $99 last Prime Day as an invite-only deal.
Vizio 50" MQX QLED 4K TV: was $629 now $439 @ Amazon
The Vizio MQX QLED TV is one of our favorite TVs. If you want awesome gaming performance on a budget, this TV has 4K/120Hz support for consoles, a 1080p/240Hz gaming mode for PC gaming, HDR10/Dolby Vision/HDR10+/HLG support and a great smart TV platform.
TCL 75" Q6 4K QLED TV: was $799 now $599 @ Amazon
The TCL Q6 4K QLED TV is a budget TV with plenty of great features. In our TCL Q6 4K QLED TV review we called it a smart mid-tier pick for the price-conscious customer. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Appliances
Keurig K-Mini: was $99 now $59 @ Amazon
This compact Keurig coffee maker won't take up much space on the counter, but still delivers a cup of Joe quickly. It can brew 6-12 ounces from the press of a button, although keep in mind it only holds one cup of water, so you will need to refill the tank regularly. It's available in a variety of colors including rose, oasis, black and red — some are more discounted than others at the time of writing. Read our full Keurig K-Mini review.
Keurig K-Express: was $89 now $69 @ Amazon
This small coffee machine can brew a strong cup of coffee from 8 to 12 ounces and makes your brew in minutes. It accommodates travel mugs, too, and will automatically shut down between cups to save energy. The flavor is great, too.
Ninja XL 14-Cup Coffee Maker: was $99 now $79 @ Amazon
Update your coffee machine with the Ninja XL 14-Cup Coffee Maker (DCM201CP) on sale for just $79. It features a removable 70-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance.
Ninja Air Fryer Pro 4-in-1: was $119 now $89 @ Amazon
This large 5qt capacity air fryer will fit up to 4 lbs of French fries or 5 lbs of chicken wings. And despite its capacity, it has a neat compact design that won’t overwhelm your countertop. With air crisp technology reaching 400F you can enjoy crispy food cooked with little or no oil. Aside from providing crisp food, it can reheat pastries, roast and dehydrate, perfect for when you want to dry fruits and other foods. Cleaning up is a cinch with a nonstick basket and crisper plate.
iRobot Roomba i4 Evo: was $399 now $266 @ Amazon
This robot vacuum offers all of the smart features you would expect, but for a great price. It will detect dirtier areas of your floors and clean those spots more thoroughly as it works. Plus, it’s smart enough to make suggestions for your schedule too, such as recommending more vacuuming during pollen season or when pets are more likely to shed.
Tineco Floor One S5 Wet/Dry Vacuum: was $449 now $349 @ Amazon
The Tineco Floor One S5 is a 2-in-1 vacuum and mop. It clean wet or dry messes as well as tackle sticky messes on hard floors with ease. It uses Tineco's proprietary iLoop Smart Sensor Technology to automatically adjust suction, water flow, and brush roller speed.
Audio
JBL Tune 520BT: was $49 now $39 @ Amazon
A budget friendly option, these wireless headphones offer playback for up to 57 hours, and recharge in as little as 2 hours. They also have JBL Pure Bass sound. Although we haven't tested this model, they receive 4.5 out of 5 stars from Amazon customers for sound quality and value for money.
Sony ULT Field 1 was $129 now $98 @ Amazon
Sony's power sound series only launched in April, and it's already being discounted. The ULT Field 1 is the smallest speaker in the series and sounded impressive during our hands-on test, with a bigger bass than we expected for its size. It claims up to 12 hours of battery life, is light enough to through into a day sack. It has an IP67 rating, making it capable of withstanding water, dust, shock (from falling), and even rust. Users can pair two ULT Field 1 speakers in stereo or can connect and sync with up to 100 speakers for large music installations.
Price check: $99 at Best Buy
JBL Live 670NC: was $129 now $99 @ Amazon
The JBL Live 670NC are a solid pair of headphones for a bargain price. Our JBL Live 670NC review praised their sound quality, useful extra features and excellent transparency modes. They also have incredible battery life of up to 65 hours. Unfortunately, their active noise canceling and spatial audio modes aren't the best, but that's not too bad at this price.
Beats Studio Pro: was $349 now $249 @ Amazon
The Beats Studio Pro are specifically designed to bring back that thumping bass Beats is known for. They offer improved active noise cancelation and boosted battery life (up to 40 hours with ANC turned off). There's also Spatial Audio support and Beats' signature strong brand look. However, our Beats Studio Pro review found the clamping force high, which may affect comfort levels for some wearers.
Apple AirPods Max: $549 now $469 @ Amazon
The AirPods Max are Apple's premium, retro-style headphones. They feature large, over-ear cushions, active noise cancellation, Spatial Audio, and 20-hour battery life to enable you to listen all day. This Prime Day deal drops these headphones to their lowest ever price.
11" iPad Air (WiFi/128GB): was $599 now $549 @ Amazon
The 2024 iPad Air packs Apple's M2 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and a new landscape-oriented 12MP front camera. You also get faster WiFi 6E support. In our iPad Air 2024 review, we said it brings impressive performance and power efficiency to a premium, sleek package.
Prime Day vs October Prime Day
Prime Big Deal Days is essentially an October Prime Day. The 48-hour event is a kickoff to the holiday season with sitewide discounts on TVs, appliances, smartphones, and more. Amazon tends to reserve its biggest price cuts for its own Alexa-powered devices and services. However, we expect to see hundreds of deals on top brands like Apple, Samsung, Adidas, Crocs, and more.
What is Amazon Prime Day?
Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event — which is for Prime members only — Amazon offers sitewide discounts on everything from 4K TVs to kitchen appliances. However, Amazon hardware tends to receive the biggest discounts. In fact, outside of Black Friday/Cyber Monday — Prime Day is when you'll find the lowest prices on Amazon devices like Echo speakers, Fire TVs, and Ring security cameras. It's worth mentioning that last year we saw two major retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter didn't offer Prime Day deals per se, but was instead a kick-off event to the holiday shopping season.
What are the origins of Prime Day?
The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July. The event's overall purpose is to get more consumers to subscribe to Amazon's Prime membership by teasing them with deals.
Were Prime Day deals any good last year?
Amazon is known for offering solid deals during major shopping events and this year's Prime Day was no exception.
In addition to deals on Amazon hardware, the retailer offered deals on major brands like Nespresso, Philips, Samsung, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon claims that Prime Day features their lowest prices of the year, and in some cases, that's certainly true. (Excluding Black Friday deals, which come later in the year with even lower prices).
Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals. So we recommend that you always price check deals using a site called CamelCamelCamel. The site lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon.
Tips for finding the best Prime Day deals
Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn't track.
Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors offering "Prime Day" sales of their own.
And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices.
Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange.
Make sure to check out our dedicated Amazon promo codes page.
Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade.
Don't be afraid of refurbs: Prime Day deals typically don't highlight deals on refurbished items. However, if you're looking to save the most possible a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items.
Can I get a free Amazon Prime membership?
Prime Day deals are exclusive for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student. Additionally, EBT and government assistance recipients can sign up for a free 30-day trial and get 50% off their membership should they keep it.
Sign up now to get the best Black Friday deals!
Discover the hottest deals, best product picks and the latest tech news from our experts at Tom’s Guide.
As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.