Best Apple deals in January 2025

iPhone 13 Pro, Apple Watch, and AirPods shown against yellow background
(Image credit: Shutterstock)

Finding the best Apple deals used to be a challenge, but these days? Not so much. Retailers like Amazon, Best Buy, and B&H Photo are currently offering some of the best Apple deals on all kinds of Apple kit. Sales include the latest M4 Macs, Apple Watches, and iPads.

Whether you're looking for cheap AirPods, iPad deals, MacBook deals, or something else entirely, you can save between $50 to $300 off your favorite Apple gear, provided you know where to look.

Quick Links

But keep an eye on those Apple Watch deals, because they're a little bit trickier to find. Discounted Apple Watches tend to sell out very fast, so while it's possible to find Apple deals on Cupertino's smartwatch, you're going to have to grab those savings without hesitating. 

We're all about saving money, so to help you with your Apple shopping, we're rounding up the best Apple deals in one spot. From Mac laptops to Apple iPads, here are the best Apple deals you can score right now. Also, make sure to check out our guide to the best Apple coupons.

Editor's Choice

iPhone 16: free w/ new line + unlimited @ Verizon

iPhone 16: free w/ new line + unlimited @ Verizon
Verizon is offering some of the best iPhone 16 deals I've seen. Simply trade in your phone, in any condition and you'll get up to $1,000 off. (An eligible data plan is required). Note: Your trade-in must be from Apple, Google, or Samsung to qualify for this deal.

Apple iPad mini 7
Apple iPad mini 7: was $499 now $399 at Amazon

The new iPad mini is already getting a discount, and any price cut to this small tablet is welcome. We're big fans of its incredibly portable design and long battery life (it lasted 10 hours in our battery life tests.) It comes with speedy performance thanks to Apple's A17 Pro chip, and has a gorgeous 8.3-inch (2,266 x 1,488) Liquid Retina display. You also get 12MP cameras on the front and back and Wi-Fi 6e support. In our iPad mini 7 review, we said it delivers the full iPad experience in a tiny size.

Apple Mac mini (M4 2024)
Apple Mac mini (M4): was $599 now $569 at Amazon

No more running away from Apple’s base model Mac mini. The M4 Mac mini packs that awesome M4 chip along with a doubling of RAM to 16GB and a 256GB SSD. Port array continues to be impressive with Thunderbolt 4, HDMI, Ethernet and more. In our Apple Mac mini M4 review we said the Editor's Choice machine is as close to perfect as it gets. Note: It sold for $499 over the holidays, but has rarely been on sale this month.

iPads

Apple 10.2" iPad (WiFi/64GB)
Apple 10.2" iPad (WiFi/64GB): was $329 now $259 at Amazon

The 10.2-inch iPad features Apple's A13 Bionic CPU, a 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. In our iPad 10.2-inch review, we called it a solid tablet with a great screen, smooth performance, and good battery life for a reasonable price. Note: If you can wait for a better price, this tablet has been as cheap as $199 in the past.
Price check: $299 @ Best Buy | $329 @ Target

Apple 10.9" iPad 2022 (WiFi/64GB)
Apple 10.9" iPad 2022 (WiFi/64GB): was $349 now $299 at Amazon

The 2022 iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. In our iPad 2022 review, we said it delivers almost everything you could want in a modern tablet.
Price check: $349 @ Best Buy | $319 @ B&H Photo

Apple 11" iPad Air (WiFi/128GB)
Apple 11" iPad Air (WiFi/128GB): was $599 now $549 at Amazon

The 2024 iPad Air packs Apple's M2 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and a new landscape-oriented 12MP front camera. You also get faster WiFi 6E support. In our iPad Air 2024 review, we said it brings impressive performance and power efficiency to a premium, sleek package.
Price check: $599 @ Best Buy

Apple 13" iPad Air (M2)
Apple 13" iPad Air (M2): was $799 now $729 at Amazon

The 2024 iPad Air comes in two sizes. This larger size sports the same M2 processor, but it's coupled with a 13-inch LED (2732 x 2048) display. You also get 128GB of storage, 12MP rear camera, WiFi 6E support, and a new landscape-oriented 12MP front camera. In our iPad Air 2024 review, we said it brings impressive performance and power efficiency to a premium, sleek package.

Apple 11" iPad Pro (WiFi/256GB)
Apple 11" iPad Pro (WiFi/256GB): was $999 now $918 at Amazon

The 11-inch iPad Pro packs Apple's latest M4 processor paired with a stunning 11-inch Tandem OLED (2420 x 1668) display. The new M4 processor features 9 CPU cores and 10 GPU cores. In our iPad Pro 2024 review we said it could very well be the most stunning tablet ever made.
Price check: $999 @ B&H | $999 @ Best Buy

AirPods

Apple AirPods 4
Apple AirPods 4: was $129 now $119 at Amazon

The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.

Apple AirPods 4 w/ ANC
Apple AirPods 4 w/ ANC: was $179 now $168 at Amazon

These AirPods 4 have all the same great features as the base AirPods 4, except they also include Active Noise Cancellation. They also feature Adaptive Audio, Transparency mode, and Voice Isolation. It's a modest, but welcome price cut.

Apple AirPods Pro 2 (USB-C)
Apple AirPods Pro 2 (USB-C): was $249 now $199 at Amazon

The AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.
Price check: $249 @ Best Buy | $239 @ B&H Photo

Apple AirPods Max
Apple AirPods Max: was $549 now $479 at Amazon

The AirPods Max are Apple's premium, retro-style headphones. They feature large ear cushions, a digital crown, active noise cancellation, and Spatial Audio. The latter feature uses head tracking to offer a surround sound experience. In our AirPods Max review, we said the 'phones offer exceptional noise-cancelling, a luxurious design, and sophisticated soundstage.
Price check: $549 @ Best Buy

Apple Watch

Apple Watch 10 (GPS/42mm)
Apple Watch 10 (GPS/42mm): was $399 now $383 at Amazon

The new Apple Watch boasts a thinner/lighter design, faster charging, and a new FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people.
Price check: $399 @ Best Buy | $383 @ Walmart

Apple Watch Ultra 2
Apple Watch Ultra 2: was $799 now $734 at Amazon

The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. It includes a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.
Price check: $799 @ Best Buy | $799 @ Target

Apple Watch SE 2022 (GPS/40mm)
Apple Watch SE 2022 (GPS/40mm): was $249 now $189 at Amazon

The current-gen Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. It's now at its lowest price ever.
Price check: $199 @ Best Buy | sold out @ Walmart

MacBooks

Apple 13" MacBook Air (M1)
Apple 13" MacBook Air (M1): was $999 now $649 at Walmart

The MacBook Air M1 offers fantastic performance and value. The M1 CPU never stuttered in our tests and also helped it reach over 14 hours of battery life. It features a 13.3-inch Retina display, Apple M1 CPU, 8GB of RAM, and a 256GB SSD. In our MacBook Air M1 review, we said it offers amazing endurance and shockingly good speed.
Price check: sold out @ Best Buy | sold out @ Amazon

Apple 13" MacBook Air (M2/16GB)
Apple 13" MacBook Air (M2/16GB): was $999 now $799 at Amazon

It's no longer Apple's flagship, but the MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 16GB of RAM, 256GB SSD, and a great 1080p FaceTime camera. In our MacBook Air M2 review we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount.
Price check: $899 @ B&H | $799 @ Best Buy

Apple 13" MacBook Air (M3)
Apple 13" MacBook Air (M3): was $1,099 now $999 at Amazon

The new MacBook Air is powered by Apple's latest M3 silicon. The laptop can support up to two external displays (when the laptop lid is closed) and Apple also claims its 60% faster than the M1-based MacBook Air. It boasts up to 18 hours of battery life. In our MacBook Air 13-inch M3 review, we called the Editor's Choice laptop a small wonder. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M3 CPU w/ 8-core GPU, 16GB of RAM, and 256GB SSD.
Price check: $999 @ B&H | $1,099 @ Best Buy

Apple 15" MacBook Air (M3)
Apple 15" MacBook Air (M3): was $1,299 now $1,189 at Amazon

The new MacBook Air is powered by Apple's latest M3 silicon. The laptop can support up to two external displays (when the laptop lid is closed) and Apple also claims its 60% faster than the M1-based MacBook Air. It boasts up to 18 hours of battery life. In our MacBook Air 15-inch M3 review, we said the Editor's Choice laptop delivers fantastic performance from its M3 chip along with class-leading battery life (15:03). It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M3 CPU w/ 10-core GPU, 8GB of RAM, and 256GB SSD.
Price check: $1,299 @ Best Buy | $1,199 @ B&H

Apple MacBook Pro 14" (M4/512GB)
Apple MacBook Pro 14" (M4/512GB): was $1,599 now $1,449 at Amazon

The M4-based MacBook Pro M4 is pretty close to being the perfect laptop. You get fantastic performance from the M4 chip, useful Apple Intelligence features, a better webcam and obscenely long battery life (18:31). In our MacBook Pro 14-inch M4 review, we said it's the best laptop for power users, now with more AI features. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M4 CPU, 16GB of RAM, and a 512GB SSD.
Price check: $1,499 @ Best Buy | $1,449 @ B&H

Apple MacBook Pro 14" (M4 Pro/512GB)
Apple MacBook Pro 14" (M4 Pro/512GB): was $1,999 now $1,799 at Amazon

If you're looking for raw horsepower, the 14-inch MacBook Pro with M4 Pro chip is for you. It offers blistering performance and will likely speed through most of your daily tasks without so much as a hiccup. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M4 Pro CPU, 24GB of RAM, and a 512GB SSD.
Price check: $1,899 @ Best Buy | $1,899 @ B&H

iMacs and Mac Mini

Apple Mac mini M2: was $599 now $499 @ AmazonPrice check: $499 @ B&H Photo | $499 @ Best Buy

Apple Mac mini M2: was $599 now $499 @ Amazon
The Mac mini M2 is faster and $100 cheaper than its M1-based predecessor. In our Mac mini M2 review, we said it's one of the best computers on the market with a speedy M2 CPU that runs circles around Apple's M1 CPU. The base model supports up to two external displays at up to the same resolutions (6K via Thunderbolt 4 or 4K via HDMI). It features an M2 CPU, 8GB of RAM, and 256GB SSD.
Price check: $499 @ B&H Photo | $499 @ Best Buy

Apple iMac (M3/256GB): was $1,299 now $1,099 @ AmazonPrice check: $1,149 @ B&H | $1,299 @ Best Buy

Apple iMac (M3/256GB): was $1,299 now $1,099 @ Amazon
The new iMac (M3) sports Apple's latest M3 processor and is 2x faster than its predecessor. In our iMac M3 review we said the new chip makes this iMac more capable of multi-tasking, gaming and getting things done than any iMac before it. The base configuration sports a 24-inch 4.5K display, M3 CPU with 8-core GPU, 8GB of RAM, and a 256GB SSD.
Price check: $1,149 @ B&H | $1,299 @ Best Buy

Apple iMac 27" 5K (2020): was $1,799 now $849 @ OWC

Apple iMac 27" 5K (2020): was $1,799 now $849 @ OWC
The 2020 iMac 5K is one of the most powerful all-in-ones on the market. It features a Core i7 CPU, 8GB of RAM, 512GB SSD, and a Radeon Pro 5500 XT GPU. Note this is a used Mac that's in "mint" condition. It's backed by a 90 Day OWC fulfilled limited warranty.

Apple Studio Display: was $1,599 now $1,439 @ AmazonPrice check: $1,499 @ Best Buy

Apple Studio Display: was $1,599 now $1,439 @ Amazon
The Editor's Choice Apple Studio Display is hands down the best monitor for your Mac. It's also the priciest. In our Apple Studio Display review, we said it has an excellent camera, fantastic speaker setup, and gorgeous 27-inch 5K screen. It delivers a lot of the value of Apple's $5,000 Pro Display XDR in a somewhat more affordable package.
Price check: $1,499 @ Best Buy

Apple TV 4K (2021): was $179 now $126 @ Amazon

Apple TV 4K (2021): was $179 now $126 @ Amazon
The Apple TV supports high-frame rate HDR streaming as well as support for multiple users. Apple has added a speedy A12 Bionic chip for snappy performance, but it's the new remote, which we like the most. It retains touch and gestures, but adds actual buttons as well as an intuitive jog wheel that recalls the old iPods of yore.

Beats headphones

Beats Flex Wireless Earbuds: was $69 now $39 @ AmazonPrice check: $49 @ Best Buy | $49 @ Walmart

Beats Flex Wireless Earbuds: was $69 now $39 @ Amazon
The Beats Flex Wireless Earbuds are small, sleek headphones that offer up to 12 hours of battery life, a comfortable fit and flawless Bluetooth connectivity. You can use them with iOS, Android or PC, and you can customize the fit with four different eartip sizes. In our Beats Flex review, we said they also offers strong mics for effective call quality and Siri use, which makes them worth the price of admission.
Price check: $49 @ Best Buy | $49 @ Walmart

Beats Solo3: was $199 now $119 @ AmazonPrice check: $199 @ Best Buy | $119 @ Walmart

Beats Solo3: was $199 now $119 @ Amazon
The Beats Solo3 offer wireless Bluetooth and NFC connections. Plus, you get you about 40 hours of use per charge. What's more, a 5 minute charge gives you juice for about 3 hours of playback. They're now at their lowest price of all time.
Price check: $199 @ Best Buy | $119 @ Walmart

Beats Studio Buds: was $149 now $99 @ AmazonPrice check: $129 @ Best Buy | $99 @ Walmart

Beats Studio Buds: was $149 now $99 @ Amazon
The Beats Studio Buds offer active noise cancelling, sweat resistance and up to eight hours listening time, or 24 hours when combined with the pocket-sized charging case. In our Beats Studio Buds review, we labeled them a surprisingly affordable option for ANC. Add in impressive sound, and they're a top contender in its price range.
Price check: $129 @ Best Buy | $99 @ Walmart

Powerbeats Pro: was $249 now $159 @ AmazonPrice check: $159 @ Best Buy | $199 @ Walmart

Powerbeats Pro: was $249 now $159 @ Amazon
The Powerbeats Pro are one of the best wireless earbuds on the market, featuring a nine-hour battery life (more than 24 hours with the charging case), water resistance, well-balanced sound and a comfortable yet stylish design. In our Powerbeats Pro review we said they're Apple's first pair of completely wireless fitness earbuds (by way of Beats). They deliver excellent sound and seamless iPhone integration in a low-profile package.
Price check: $159 @ Best Buy | $199 @ Walmart

Beats Fit Pro: was $199 now $159 @ AmazonPrice check: $159 @ Best Buy | $159 @ Walmart

Beats Fit Pro: was $199 now $159 @ Amazon
The Beats Fit Pro are Apple's best workout headphones. In our Beats Fit Pro review, we found that they offer a dynamic soundstage with Spatial Audio support, strong ANC and transparency modes, and great call quality. Simply put, they're a no-brainer that serves better for workouts than the AirPods Pro.
Price check: $159 @ Best Buy | $159 @ Walmart

iPhones

iPhone 16 Pro: up to $1,000 off w/ trade-in + unlimited @ Verizon

iPhone 16 Pro: up to $1,000 off w/ trade-in + unlimited @ Verizon
Verizon's iPhone 16 Pro deals are here. Simply trade in any phone, in any condition and you'll get up to $1,000 off on the Unlimited Ultimate plan, up to $830 off on the Unlimited Plus plan, and up to $415 off on the Unlimited Welcome plan.

iPhone 16: free w/ trade-in + unlimited @ AT&T

iPhone 16: free w/ trade-in + unlimited @ AT&T
New and existing AT&T members can pick up an iPhone 16 for free with trade-in. You'll need to be signed up to one of AT&T's qualifying unlimited plans to get this deal.

iPhone 16: 50% off 3-month plans @ Mint Mobile

iPhone 16: 50% off 3-month plans @ Mint Mobile
It's not an iPhone 16 deal per se, but Mint Mobile is offering one of the biggest discounts we've seen on data. New customers can get 3 months of unlimited premium wireless service for $15/month ($45 upfront cost). After your 3 months are up, full-price unlimited plans start at $30/month. Note: Unlimited customers using more than 40GB/month of data will experience lower speeds with video streams at ~480p.

iPhone SE 2022: free w/ unlimited + new line @ Verizon

iPhone SE 2022: free w/ unlimited + new line @ Verizon
Currently at Verizon, new and existing members can get a new iPhone SE 2022 for free when you open a new unlimited line. That's $429 off and one of the best Apple deals we've seen. No trade-in is required for this deal.

Apple Store refurbs

Refurb Apple iMacs: from $1,049 @ Apple StoreSave $350:

Refurb Apple iMacs: from $1,049 @ Apple Store
Save $350: Apple offers the best refurbished devices in the industry. They're rigorously tested and restored to like-new condition by Apple and they come with a full, 1-year warranty. (The same warranty you get with new devices). Currently, the Apple Store has refub iMacs on sale from $1,049.

Apple trade-in deals

Apple is trying to make it easier to upgrade your Apple gear. For a limited time, the Apple Store is offering up to $500 for your old iPhone when you purchase a new iPhone 12 and trade-in your old iPhone. You can make the transaction online or simply bring your old iPhone to an Apple Store to receive your credit instantaneously. Users can also trade-in iMacs, Apple Watches, and Apple Macbooks. Apple isn't revealing when this special will end, so if you have an older Apple device, you'll want to take advantage of this asap. 

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.