Starbucks: Free WiFi for Everyone!

We've all been there in one way, shape or form. Whether it's frustration that the folks with a collection of five Starbucks cards and 10 free hours of WiFi are hogging all the outlets, or annoyance that there's laptops everywhere and no free seats to just sit and drink coffee, we've all cursed the laptop-toting crowd at Starbucks at some point. Well, it's about to get a whole lot worse.

In collaboration with its WiFi partner AT&T, Starbucks is doing away with requirements that mean a customer has to be with AT&T or have a Starbucks card to get online. Starting July 1, everyone can get online and it's going to be free.

However, the most interesting part of the announcement is that customers logging on at Starbucks will have access to sites that they'd have to pay for otherwise. According to CNN, sites like WSJ.com, which asks that readers buy a subscription before allowing them access, will be available inside Starbucks.

From the sounds of things, this 'Starbucks online experience' will include a homepage that pulls content from the Wall Street Journal and other sources (like Zagat and Foursquare) and pools them all in place, providing access that way. The attraction for content providers is that people reading at Starbucks might decide to subscribe so they can access the content outside of the coffee chain's stores.

More providers will be announced as July 1 approaches and Starbucks is looking to roll out a partnership with Yahoo! later in the year. So far, this free WiFi and content deal is only being rolled out in U.S. stores.

Jane McEntegart works in marketing communications at Intel and was previously Manager of Content Marketing at ASUS North America. Before that, she worked for more than seven years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor and writing about everything from smartphones to tablets and games consoles.

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  • polly the parrot
    Hmmm. So if for some reason I wanted to download The Hurt Locker, I just gotta go to Starbucks.
    Reply
  • ecnovaec
    good way to push out the paying customers
    Reply
  • evnthehead
    Free WiFi would make my venti iced skinny 2 pump white mocha triple double half caff low fat no foam caramel macchiato with nutmeg, chocolate shavings and sweet n low that much better...
    Reply
  • Snipergod87
    never been to starbucks..
    Reply
  • evolve60
    thats cool and all, but what happens when people start downloading and suddenly hundreds of gigs have been and their AT&T bill is over hundreds of dollers?

    If it were me, I'd use this hot-spot to start downloading as much as I can before I'm done my venti sized coffee, cause I know I'll get my $8.64 worth of money back.
    Reply
  • jose3189
    interesting...
    Reply
  • tokenz
    evntheheadFree WiFi would make my venti iced skinny 2 pump white mocha triple double half caff low fat no foam caramel macchiato with nutmeg, chocolate shavings and sweet n low that much better...
    Wow I would hyperventilate just saying that. Im simple though I take mine black.
    Reply
  • razercultmember1
    evntheheadFree WiFi would make my venti iced skinny 2 pump white mocha triple double half caff low fat no foam caramel macchiato with nutmeg, chocolate shavings and sweet n low that much better...
    I take mine Dark Cherry Mocha Iced.nomnomnom
    Reply
  • rbarone69
    Starbuck's core competency is selling coffee, not selling internet access. The idea that they can keep people there drinking more (high profit margin) coffee by giving them free internet is good business on their part!

    If it gets too crowded and people hate the people with laptops they will start going to Tim Horton’s or Dunkin Donuts causing Starbucks to rethink matters.

    Until then, we'll just have to deal with the others that like to be seen writing in public.
    Reply
  • JMcEntegart
    evntheheadFree WiFi would make my venti iced skinny 2 pump white mocha triple double half caff low fat no foam caramel macchiato with nutmeg, chocolate shavings and sweet n low that much better...
    Everytime they make a balls of your order, add an extra word.
    Reply