Early Amazon Prime Day deals — 35 deals I'd buy now

Amazon Essentials apparel: deals from £8 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes men's and women's shorts, sweatshirts, jogger pants, t-shirts and more. There are also discounts on kids and baby clothing.

Adidas sale: deals from £8 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discounts, deals start as low as £8. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas

Skechers: deals from £29 @ Amazon
Skechers sneakers and apparel are on sale from £29 at Amazon. The sale includes some of the best Skechers, like the Skechers Women's Sketch Lite Pro Perfect Time Sneakers on sale from £39. However, note that discounts vary by your choice of size and color.

Columbia Benton Springs Full Zip (women's): was £45 now £36 @ Amazon
Depending on your color and size selection, this soft and cozy full-zip fleece can be yours for as low as £36. The Barton Springs jacket features a 100% polyester fleece construction, two zippered hand-warmer pockets and an adjustable hem.

Columbia Men's Silver Falls Hooded Jacket: was £125 now £78 @ Amazon
The price of this jacket on Amazon varies with size and color preference. That said, there are several choices that have been heavily discounted. With similar jackets costing more than double, the Silver Falls insulated puffer is already an absolute steal.

TV sale: deals from £115 @ Amazon
Amazon has smart TVs on sale for as low as £115. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £119 @ Argos

Hisense 55” U6K Mini-LED 4K TV: was £849 now £399 @ Amazon
The Hisense U6K is one of the least-expensive Mini-LED TVs we've seen and our choice for the best budget TV on the market. The Editor's Choice TV offers spectacular contrast while its quantum dot filter ensures well-saturated colors. It also offers HDR10/HDR10+/Dolby Vision/HLG support. Gamers take note that it has a 60Hz refresh rate and no HDMI 2.1 support, but its Mini-LED lighting still managed to make games pop. In our Hisense U6K review, we said "if you want the best bang for your buck, the Hisense U6K can't be beat."

LG C3 4K OLED TV sale: deals from £799 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
42" for £799 (£600 off)
48" for £859 (£724 off)
55" for £988 (£1,061 off)
65" for £1,249 (£1,487 off)
77" for £2,199 (£865 off)
83" for £3,299 (£2,800 off)

Samsung 65” QN90C Neo QLED 4K TV: was £1,799 now £759 @ Amazon
The Samsung QN90C Neo QLED offers best-in-class HDR brightness and excellent overall performance. This TV has HDR10, HDR10+ and HLG support, a 120Hz refresh rate and 4 HDMI ports (two are HDMI 2.1 ports). Also included are Amazon Alexa, Google Assistant and SmartThings integration.

LG 42" C4 4K OLED TV: was £1,399 now £1,189 @ Amazon
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV hands-on review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.

Nectar Memory Foam Mattress: was £475 now £379 @ Amazon
While it suits most sleeping positions, the Nectar Memory Foam is ideal for back and stomach sleeping thanks to its medium-firm feel. The memory foam is breathable and regulates temperature well (though it won't cool down those who sleep especially hot). Our Nectar Memory Foam review also found it a little too firm for lightweight side sleepers, but couples, back and stomach sleepers will enjoy its supportive feel.
Price check: £380 @ Nectar

Dormeo Octasmart Hybrid Plus Mattress: was £599 now £401 @ Amazon
Best for people woken by pain and being too warm, the Octasmart Hybrid Plus is a cooling mattress that uses a layer of springs for breathability and contouring memory foam for pressure relief across back hip and shoulders. It's ideal for side sleepers wanting to melt away pressure points. Dormeo's Octavent Air System also adds some extra coolness, turning the heat down by 3 degrees. This deal is for a single size mattress.

Emma Hybrid Comfort Mattress: was £409 now £329 @ Amazon
Emma promises “deep, restful sleep” with its Hybrid Comfort mattress. This 13-inch hybrid contains seven-zone pocket springs designed to align your head, shoulders, back, hips and legs. Add in a layer of high-quality, open-celled foam that isolates motion, and another of climate-regulating Airgocell foam, and you have a mattress that should guarantee you a good night’s rest without raising the temperature too much. This is a medium-firm mattress, but some Emma customers say it's a bit too firm for side sleepers. (We've yet to try this one ourselves but take a look at our Emma Original mattress review for a good side sleeper mattress.)

Asus Vivobook 14: was £249 now £179 @ Amazon
The Asus Vivobook 14 is a solid laptop for shoppers on a budget. It comes with an Intel Celeron N4020 processor, 4GB RAM and a 128GB storage. It also has a 14-inch 1920 x 1080 FHD display that reaches 250 nits of brightness. Right now it's on sale for £70 off its usual price.

HP Pavilion 15.6": was £599 now £469 @ Amazon
Amazon is slicing the price of this HP Pavilion laptop. It comes with a 15.6-inch FHD (1920 x 1080) display, an AMD Ryzen 5-5500H processor, 8GB RAM and 512GB storage. This laptop's portability and productivity-friendly design make it perfect for students and everyday work.

MacBook Air 13" (M2/256GB): was £1,149 now £899 @ Amazon
The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD, and a great 1080p FaceTime camera. In our MacBook Air M2 review we lauded this Editor's Choice laptop for its versatility and battery life. Just note that the newer MacBook Air M3 is now available.

MacBook Air 13" (M3/256GB): was £1,099 now £999 @ Amazon
The new MacBook Air is powered by Apple's latest M3 silicon. The laptop can support up to two external displays (when the laptop lid is closed) and Apple also claims its 60% faster than the M1-based MacBook Air. It boasts up to 18 hours of battery life. In our MacBook Air 13-inch M3 review, we called the Editor's Choice laptop a small wonder. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M3 CPU w/ 8-core GPU, 8GB of RAM, and 256GB SSD.

MSI Katana 15 (RTX 4070): was £1,699 now £1,179 @ Amazon
Talk about cutting edge. Right now you can get 31% off this MSI Katana 15 gaming laptop. This price is surprisingly low given what is offered here: an RTX 4070 GPU, speedy Intel Core i9-13900H CPU, 16GB DDR5 RAM, and 1TB SSD. However, you need to wait a while for it to ship.

INIU Portable Charger: was £22 now £15 @ Amazon
The INIU 10000mAh Portable Charger is our top pick for the best power bank you can buy. It offers two USB-A ports, fast device charging and a sizeable battery that can keep your smartphone powered all day long. At just £15, it's a steal and a must-have accessory.

Garmin Instinct Solar: was £319 now £299 @ Amazon
The Garmin Instinct Solar has a 3-axis compass and a barometric altimeter, and can track GPS, Glonass and Galileo satellites. It's rated to withstand all sorts of bumps and shocks, and can last up to 40 hours using Ultratrack mode. This version of the Garmin Instinct harnesses the power of the sun and can extend the battery life of your watch by up to 54 days.

Apple Watch 9 (GPS/41mm): was £429 now £379 @ Amazon
The new Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: £408 @ Currys

Coros Vertix 2: was £699 now £519 @ Amazon
The Coros Vertix 2 rugged smartwatch and GPS sports watch which is well suited to even the most adventurous of wearers. In our Coros Vertix 2 review, we called this watch a "digital Swiss Army knife". It's waterproof, has strong battery life and lots of customization options. Plus it integrates well with third party fitness tracking apps like Strava. If you don't mind a bulky watch on your wrist, the Coros Vertix 2 is ideal for people who love exploring outdoors.

Marvel's Midnight Suns: was £49 now £16 @ Best Buy
Marvel's Midnight Suns is one of the most overlooked games on PS5. It brings together a roster of iconic Marvel superheroes to battle the demonic Lilith via strategic turn-based battle. But when you're not engaged in combat you can build your relationships back at home base which in turn makes your heroes stronger. This is one of the PS5's most overlooked gems and is a must-play for comic book fans.

Switch games: deals from £19 @ Amazon
Amazon has Switch games on sale starting from £19. The sale includes titles such as Overcooked, Mario + Rabbids Kingdom Battle, Super Mario Bros Wonder and more. Note Currys and Argos have similar sales on with different titles.
Price check: from £19 @ Argos | from £19 @ Currys

Elden Ring: was £49 now £37 @ Amazon
A collaboration between developer FromSoftware, the creators of Dark Souls, and acclaimed fantasy author George R. R. Martin, Elden Ring is a stunning open-world action RPG where every victory is hard-fought. You'll die frequently, but the sense of satisfaction that comes after downing a hulking boss after dozens of defeats is practically unmatched in all of gaming. Now is the ideal time to jump into Elden Ring due to the release of its Shadow of the Erdtree DLC. 

Seagate Storage Expansion Card 2TB: was £465 now £227 @ Amazon
If you're struggling to find space for all your Xbox games, consider a storage upgrade. This sale slashes the price of this 2TB expansion card for the Xbox Series X and Xbox Series S. It's perfect for those of you that want to play a lot of next-gen titles without having to constantly manage your storage.

JLab Go Air Pop Bluetooth earbuds with charging case: was £24 now £17 @ Amazon
JLab's Go Air Pop ranks among our list of the best cheap wireless earbuds on the market. These earbuds pack water resistance, a choice of EQ settings and even a case with a built-in charging cable for a fraction of the price. The default sound has plenty of bass, and the battery life is good too: expect about 7 hours of normal use per charge.

JBL Clip 4: was £49 now £37 @ Amazon
The JBL Clip 4 sounds great for its size, and its ultra-portable design can be easily clipped to your clothing or bag while you explore. It's IP67-rated, so you can listen to tunes poolside or in the shower. The Clip 4 comes in a variety of fun colors, so you can pick one that best suits your style. Plus, it lasts for up to 10 hours of playback.

1More SonoFlow SE: was £54 now £44 @ Amazon
They may cost less than £55, but the 1More SonoFlow SE are still an incredible pair of headphones. Packing 50-hour battery life, robust sound, great ANC and excellent sound quality, these 'phones delivery pretty much everything you could want for a very low price. In our 1More SonoFlow SE review, we rated them 4/5 stars. Click the on-page coupon for the full discount.

Sony WF-C500: was £90 now £49 @ Amazon
These rank top in our best wireless earbuds under $100. There's no ANC, but our Sony WF-C500 review said that music sounds punchy, and there's full EQ control via the awesome Sony Connect Headphones app. Battery life runs to 10 hours, with 20 hours from the charging case.
Price check: £54 @ Currys

Sony WH-CH720N: was £99 now £89 @ Amazon
One of the greatest strengths of these low-cost headphones is the amount of playback time they offer between recharges. Battery life runs to 35 hours with noise canceling on, which is 5 hours longer than the flagship WH-1000XM5. They're among the best cheap headphones for travel.

JBL Flip 6: was £129 now £99 @ Amazon
In our JBL Flip 6 review, we found that this speaker balances compact size with impressive audio quality, and it's also fully waterproof and dust-resistant. It packs 12 hours of battery on a full charge. The Flip 6's pleasantly rich bass is one of its biggest advantages, and its upgraded Bluetooth connectivity shouldn't be overlooked either. Overall, it's an impressive update to one of the most popular portable speakers on the market.
Price check: £129 @ Currys

Apple AirPods Pro 2 (USB-C): was £249 now £199 @ Amazon
The new USB-C version of the AirPods Pro 2 have the same H2 chip as the other AirPods Pro 2 earbuds. That provides 2x more noise cancellation compared to the original model, and this 2023 version supports Apple's new lossless audio protocol that debuted with the Vision Pro mixed-reality headset. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience.
Price check: £199 @ Currys

Sony WH-1000XM5: was £380 now £298 @ Amazon
The XM5 are Sony's premium noise-cancelling headphones and our pick for the best headphones on the market. The large, over-ear cushions are incredibly comfortable and the active noise cancellation is excellent. Plus, despite ANC being a drain on battery life, these amazing headphones still give you up to 30 hours with ANC enabled. You can push that up to 40 hours of battery life with ANC turned off.
Price check: £299 @ Currys

Bose QuietComfort Ultra: was £449 now £379 @ Amazon
These headphones bring clear sound quality, spatial audio, and high-end comfort that makes them well worth the money. In our Bose QC Ultra Headphones review, we said they replace the Bose 700 as the new flagship model, and combine class-leading ANC with intuitive features and universal spatial audio to deliver one of the most engaging, peaceful listening experiences money can buy.