Best cheap OLED TV deals for January 2026

OLED TVs
(Image credit: Best Buy)

OLED TVs aren't as expensive as they once were. Today's OLED TV deals have dropped prices to the $700 range, which makes now a great opportunity to upgrade your TV.

My favorite OLED TV deals this week come courtesy of Amazon. Right now OLED TVs are on sale from $797 at Amazon. The sale includes TVs from Panasonic, LG, Sony, and more. 4K OLED TVs are also on sale from $699 at Best Buy. The least-expensive deal is the LG 48-inch B5 4K OLED TV for $699. The 48-inch model is a Best Buy exclusive and we named its predecessor — the LG B4 — the top OLED TV value of the year.

Best OLED TV deals

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Best OLED TV deals

Panasonic 55" Z85 4K OLED TV
Panasonic 55" Z85 4K OLED TV: was $1,599 now $797 at Amazon
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The Panasonic Z85A offers the built-in benefits of OLED display technology in a stylish package. It's packed with features for gaming, streaming, and more. Folks with Alexa-centric smart home devices are set to make the most out of the Z85A's built-in Fire TV features. Despite being two years old now, the Z85A is still a budget OLED powerhouse.

LG 48" B5 4K OLED TV
LG 48" B5 4K OLED TV: was $1,299 now $699 at Best Buy
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The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.
55" for $1,099
65" for $1,199
77" for $1,599
83" for $2,499

Samsung 65" S84F 4K OLED TV
Samsung 65" S84F 4K OLED TV: was $1,999 now $899 at Best Buy
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Samsung's most affordable OLED TV of 2025 may not be as much of a showstopper as the brand's flagship-level S95F, but it's priced well for a 65-inch OLED TV. It also comes with a useful array of gaming enhancements and streaming features. It's gone up a bit since Black Friday and Cyber Monday, but is still under $1,000, making it a hard bargain to beat.

LG 48" C4 4K OLED TV
LG 48" C4 4K OLED TV: was $1,499 now $899 at Amazon
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The C4 is last year's flagship OLED TV from LG. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.
55" for $1,057
65" for $1,217

77" for $1,599

83" for $2,799

LG 55" C5 4K OLED TV
LG 55" C5 4K OLED TV: was $1,799 now $1,196 at Amazon
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Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.

Samsung 65" S85F 4K OLED TV
Samsung 65" S85F 4K OLED TV: was $1,999 now $1,199 at Best Buy
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Samsung's S85F brings up the rear in its 2025 TV lineup, yet still offers quite the slew of features for just around $1,200. It's certainly not as bright as Samsung's quantum dot-equipped flagship model, but there's still plenty to love, including a full slate of HDMI 2.1-compatible inputs for Xbox Series X and PS5.

Samsung 65" S90D 4K OLED TV
Samsung 65" S90D 4K OLED TV: was $1,697 now $1,217 at Amazon
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The S90D is one of Samsung's 2024 OLED TVs. The OLED TV features Samsung's new NQ4 AI Gen2 processor, HDR10+/HLG support, 120Hz refresh rate, four HDMI 2.1 ports, and built-in Alexa. It also offers 4K AI Upscaling to ensure all programs are crisp and sharp. On the audio front, you get Dolby Atmos and Object Tracking Sound Lite for 3D surround sound.
Price check: sold out @ Best Buy

Sony 65" Bravia 8 4K OLED TV
Sony 65" Bravia 8 4K OLED TV: was $1,698 now $1,498 at Amazon
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The Sony Bravia 8 OLED TV is a stellar 2024 TV that sits perfectly well between Sony's Bravia 9 and the A95L OLED. It corrals a 120Hz refresh rate on an OLED panel built for entertainment. As for HDR support, it comes equipped with Dolby Vision, HLG, and HDR10, and a 50W 2.1 speaker is quite the added touch. In our Sony Bravia 8 OLED TV review, we said it offers the perfect blacks OLED is known for, plus the wide off-center viewing angles that customers tend to appreciate about OLED technology.

Samsung 65-inch S90F 4K OLED TV
Samsung 65-inch S90F 4K OLED TV: was $2,499 now $1,599 at Best Buy
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The Samsung S90F TV is an enticing OLED, offering a 144Hz refresh rate built on one of Samsung's best upscaling processors. It also boasts Tizen OS, which comes with tons of free channels and several cloud gaming services. A full Gaming Hub also makes it easy to change all your settings in one place. The S90F is rounded out with interesting AI features baked into it, including AI Sound Pro, which dramatically enhances audio.

Sony 65" Bravia 8 II OLED TV
Sony 65" Bravia 8 II OLED TV: was $3,499 now $2,399 at Best Buy
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Sony's follow-up to the A95L is the 2025 Bravia 8 II, an OLED that also combines quantum dot color with Sony's lauded picture processing. As one of the priciest 65-inch OLEDs in the market, the Bravia 8 II is a tough sell. However, if you value reference accuracy and love to tinker with picture- and audio-related settings, the Bravia 8 II is an A/V enthusiast's dream come true.

Samsung 65" S95F QD-OLED
Samsung 65" S95F QD-OLED: was $2,997 now $2,597 at Amazon
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The S95F is one of the best OLED TVs Samsung has ever made. As a quantum dot-enhanced OLED, the S95F offers better color volume and higher highlight brightness than what you'll find on many other mid-range OLED TVs. As a flagship model, you're also getting just about every gaming feature under the sun and an eye-catching, sleek design. It can cut through reflections like a hot knife through butter, too, thanks to its matte anti-glare screen.

Why should I buy an OLED TV? 

Simply put: No TV technology can rival the performance of an OLED TV. OLED, or organic light-emitting diode, represents a completely different kind of display. No backlight is required in an OLED TV because the organic pixels emit their own light when activated. So each pixel can be completely turned on or off separately.

That means you don't get that afterglow and light leakage that you typically see in LCD TVs. As a result, OLED TVs deliver intensely deep blacks that even the best QLED TVs can't rival. Sure, QLED TVs can be brighter than OLED TVs, but for the most pristine picture possible: OLED is still king.

Make sure to check out our QLED vs. OLED TV guide for more comparisons.

Tips on finding the best OLED TV deals

Unfortunately, there's no single retailer that offers the best OLED TV deals. Instead, it's a mix of retailers that includes Amazon, Walmart, and Best Buy. If you're shopping for an OLED TV, our best tip is to compare that model's price across various sites, including the retailers mentioned above. That said, Amazon tends to undercut Best Buy's prices, even if only by a few bucks. If you're a Prime member, Amazon can also expedite your delivery.

What are the cheapest OLED TV deals we've seen?

During the 2024 holiday season, Best Buy had the LG 48-inch B4 OLED TV on sale for $549. However, the same TV dropped to $499 on Presidents' Day 2025. (It was an app-exclusive deal). Meanwhile, we've seen the 55-inch LG B3 OLED on sale for as low as $798, whereas the 65-inch Samsung S85D has dropped to $999 this past January. These are among the least-expensive OLED TVs we've seen.

Are refurbished OLED TV deals worth it?

While there are refurb OLED TV deals you can take advantage of, the savings aren't as high as you may think. Additionally, oftentimes you only get a 90-day warranty. As a result, if you dislike anything about your refurb TV (perhaps it might have more nicks and scratches than you like) return shipping might fall on your, which could quickly get expensive.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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