Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons
Palworld may be in trouble — The Pokémon Company issues official statement saying it'll take 'appropriate measures'
By Jeff Parsons published
The Pokémon Company has issued an official statement on Palworld as the hit new game surpasses over eight million sales.
Apple Vision Pro sold out over pre-order weekend despite $3,500 price tag
By Jeff Parsons published
The Apple Vision Pro is available for pre-order now but the device sold out over its first weekend.
Is Xbox Game Studios going to become a third-party publisher? Let’s predict the future
By Jason England published
Microsoft is sending mixed signals about the future of Xbox — will it be a console competitor or a third party publisher? Let's predict the future
Samsung just lost in a big way for the first time in 13 years — and it got beat by Apple
By Jeff Parsons published
Samsung has lost the top spot in global smartphone shipments for the first time in 13 years
Trying out the Apple Vision Pro will involve an epic 25-minute demo
By Jeff Parsons published
Apple retail stores are set to guide Vision Pro buyers through a curated demo lasting nearly half an hour.
CES 2024 news: All the latest announcements happening now
By Jeff Parsons last updated
CES 2024 is upon us — the time of year where we’ll see some of the biggest and most exciting tech announcements.
Samsung's new AI robot vacuum and mop can seek out stains and steam them clean
By Jeff Parsons last updated
Samsung's latest implementation of AI is more than just a CES 2024 gimmick as it makes this new robot vacuum and mop combo even more effective at cleaning your home.
Google’s Keep note-taking app is getting a new feature courtesy of Android 14 that’s a huge time-saver, even if Samsung got there first
By Jeff Parsons published
Always in a hurry? This incoming Google Keep feature on Android 14 will save you plenty of time.
Google Maps is getting a crucial change to the way your location data is stored — what you need to know
By Jeff Parsons last updated
Google has announced plans to store Google Maps Location History locally as well as give users more options to delete it.
5 best iPhone 15 accessories I recommend — and where to buy them now
By Jeff Parsons last updated
These 5 iPhone accessories are my everyday carry — and happen to make great holiday gifts too.
I ditched the iPhone 15 Pro for the OnePlus Open — 5 things I discovered after using a foldable
By Jeff Parsons published
The OnePlus Open tops the Tom's Guide list of best foldable phones. Here's what happens when you swap your iPhone for one.
I just went swimming with these smart googles — here’s what happened
By Jeff Parsons published
Can smart goggles improve your swimming? Let’s dive in and find out
Amazon set to ditch Android in ‘all devices’ — it's starting with Fire TV and Echo Show
By Jeff Parsons last updated
Amazon is reportedly developing a new web-first operating system codenamed "Vega".
Nintendo Switch 2 report drops big hints about Nvidia hardware for next console
By Jeff Parsons published
Nintendo Switch 2 looks likely to benefit from another custom Nvidia Tegra chip.
iPad 2024 lineup just tipped for complete revamp
By Jeff Parsons last updated
Apple hasn't released a new iPad all year but rumors are strong the entire lineup will be refreshed in 2024.
How to watch Apple’s 'Scary Fast' October event — and everything to expect
By Jeff Parsons last updated
Apple has announced its Scary Fast October 2023 event, here's all the details on start times and likely product announcements.
I just learned this quick tip to make reseeding your lawn much easier
By Jeff Parsons published
Planting grass seed is made much harder with hungry birds around — this neat trick is how I'm going to deal with them
An AI just whupped a human at Street Fighter — is this the beginning of the end?
By Jeff Parsons published
Researchers from Singapore have created a new piece of AI software trained on Street Fighter 2: Championship Edition
32-inch iMac with mini LED display tipped to arrive in 2025 — and it’ll be expensive
By Jeff Parsons published
Apple could be working on several new iMac upgrades for 2024 and beyond, according to analyst predictions.
I ran a 10K with the Apple Watch Ultra 2 and Coros Pace 3 — and this watch was better
By Jeff Parsons last updated
Here's what happened when we pitched two of 2023's newest smartwatches against each other for a 10K.
Forget scrolling Amazon — our Prime Day AI deals bot finds the best sales for you
By Jeff Parsons published
Keeping up with all the Prime Day deals can be tough so we've created an AI deal bot to help out
Google Pixel 8 and Pixel 8 Pro preorders — everything you need to know
By Jeff Parsons last updated
Want to know how to get your hands on one of the new Google phones? Here's the Google Pixel 8 preorder info you need to konw
Pixel 8 and Pixel 8 Pro colors — here are the options you can buy
By Jeff Parsons published
The Pixel 8 and Pixel 8 Pro colors give you plenty of choices. Here's everything you need to know about color options for Google's latest phones.
Sign up to get the BEST of Tom's Guide direct to your inbox.
Here at Tom’s Guide our expert editors are committed to bringing you the best news, reviews and guides to help you stay informed and ahead of the curve!