Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons
Forget your dumb washing machine — Samsung just put AI into laundry
By Jeff Parsons published
Samsung's new AI-equipped washing machine features a 7-inch touchscreen and will launch in Europe first.
Apple could be working on a low-cost Magic Keyboard for entry-level iPads
By Jeff Parsons last updated
Rumors suggest Apple is producing a cheaper Magic Keyboard for the standard iPad with a possible 2025 release date.
iPhone 16 will be the most divisive phone Apple's ever made — here's why
By Jeff Parsons published
Due to recent regulations passed in the EU, Apple has been forced to fragment the iPhone experience for the first time in history. That means we'll see two very different kinds of iPhone 16.
Apple 'Glowtime' iPhone 16 event — 5 rumors you need to know about
By Jeff Parsons published
Apple's 'Glowtime' event is confirmed for September 9. Here's the 5 biggest rumors about what's in store from Cupertino.
Bowers & Wilkins Pi8 review: Comfy fit, incredible sound
By Jeff Parsons published
The high price of greatness
Google just killed Fitbit smartwatches — what you need to know
By Jeff Parsons last updated
Google has seemingly halted production on Fitbit smartwatches to focus on the Pixel Watch instead.
Apple's next big thing could be a $1,000 home robot-iPad combo
By Jeff Parsons published
Apple is believed to be working on a tabletop display with a robotic arm that could function as the ultimate smart home hub.
Google's Pixel Buds Pro 2 tipped for improved noise cancellation — but there's a catch
By Jeff Parsons published
The Pixel Buds Pro 2 are due to be unveiled at today's Google event but a new leak has given us clues about the earbuds' improved noise cancellation abilities.
Delta CEO slams Windows as ‘fragile’ after CrowdStrike meltdown, says Apple wouldn’t have massive outage
By Jeff Parsons published
Delta's CEO has thrown shade at Microsoft after the CrowdStrike outage cost the airline half a billion dollars
We need to talk about Logitech's idea for a computer mouse with a subscription fee
By Jeff Parsons published
Logitech has proposed the idea of a mouse kept infinitely ready with subscription-based software updates. For a price.
Sonos apologizes for its disastrous app experience and shares roadmap for the future
By Jeff Parsons published
The CEO of Sonos has issued an apology over the company's disastrous new app and said fixing it is the company's number one priority.
Delta faces federal investigation following massive CrowdStrike outage
By Jeff Parsons last updated
Delta has scrapped hundreds of flights for the fifth straight day after the CrowdStrike outage
CrowdStrike global Windows crash latest updates — aftermath of the biggest IT outage in history
By Jeff Parsons last updated
A faulty update from cybersecurity provider CrowdStrike has took thousands of PCs and servers offline worldwide, leading to downtime for many widely-used services.
CrowdStrike CEO called to testify over disastrous global outage as Microsoft points finger at EU
By Jeff Parsons last updated
CrowdStrike CEO George Kurtz has been called to testify before the House Homeland Security Committee over the global IT outage.
Listen up! The epic Sony WH-1000XM5s are 25% off right now for Prime Day — our best headphones of 2024 so far
By Jeff Parsons published
The Sony WH-1000XM5 are the best headphones you can buy right now and Amazon Prime Day slashes over $100/£100 off the price.
Love coffee? I use this gadget 365 days a year — and it’s 20% off for Prime Day
By Jeff Parsons published
The Ember smart mug keeps your coffee (or tea!) at just the right temperature, and it's been nicely discounted for Prime Day.
Microsoft just made an AI voice generator so convincing it's too dangerous to release
By Jeff Parsons published
The VALL-E 2 voice generator can reproduce a person's voice from just a few seconds of audio. And it's too convincing to be released
iPhone 16 Pro just tipped for huge charging boost
By Jeff Parsons published
A new rumor claims the iPhone 16 Pro and Pro Max will benefit from a 40W fast charging upgrade.
Amazon reveals brand new Echo Spot — and it's already discounted for Prime Day
By Jeff Parsons published
Amazon has unveiled a brand new Echo Spot with a variety of custom clock faces and a price discount for Prime Members.
I used this $80 Bluetooth keyboard for a week and it's a game-changer
By Jeff Parsons published
Logitech has launched a new ultra-portable Bluetooth keyboard that can pair with, and switch between, 3 separate devices.
13 best movie moments of all time — here’s our favorites
By Dave Meikleham last updated
We're hugely passionate about cinema here at Tom's Guide, and some of our team have broken down the movie moments that mean the most to them.
Apple just became first company ever charged with violating EU’s new pro-competition law
By Jeff Parsons published
The EU has informed Apple the App Store rules are in breach of the Digital Markets Act by imposing unfair restrictions on developers.
The Logitech Keys-To-Go 2 is a new ultra portable keyboard with a gigantic battery life
By Jeff Parsons published
Logitech has updated the decade-old Keys-To-Go portable keyboard with a new design and a stellar 36-month battery life.
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