As one of the world’s leading TV manufacturers, Sony has spent decades exploring a variety of display technologies in an effort to find the right balance between quality and price.
After much consideration, Sony has come to the conclusion that Mini LED technology is the best option for most people in 2024, in that it provides a viewing experience equal to (or arguably better than) OLED, but at a much better price.
In fact, Sony is so certain of Mini LED’s excellence that it’s chosen to use the display technology for its 2024 flagship Bravia 9 televisions, too.
But while the Bravia 9 may provide the best TV experience that Sony has to offer this year, the Bravia 7 series is simply unbeatable from a value standpoint, as it’s the most affordable premium Mini LED TV in Sony’s 2024 lineup.
Here’s why Sony’s Bravia 7 is a perfectly balanced TV that’s suitable for everyone.
Stunning contrast
Thanks to a new XR Backlight Master Drive, the Bravia 7 offers the same backlight control core technology found in Sony’s professional-grade master monitors, which are used by Hollywood directors and production teams for colour grading, critical evaluation and more. Making use of a unique local dimming algorithm, the XR Backlight Master Drive is able to accurately control thousands of Mini LEDs to achieve brilliant, OLED-like contrast levels.
High brightness screen
While OLED is known for its perfect black levels and excellent contrast, the display technology has a harder time reaching high peak brightness levels because it uses self-lighting pixels instead of a traditional backlighting system. Bravia 7, on the other hand, sports thousands of Mini LEDs behind its screen across hundreds of dimming zones. That means the Bravia 7 series is capable of incredibly precise contrast while still offering extreme brightness.
In other words, Bravia 7 boasts all of OLED’s strengths and none of its weaknesses.
Expansive cinema-like sound
For a truly cinema-like experience, a TV needs to sound as great as it looks, and Bravia 7 absolutely delivers the goods. Boasting two powerful side-mounted speakers, the Bravia 7 range is capable of producing remarkably clear, cinema-quality sound which seems like it’s coming right from the screen. And, thanks to its Voice Zoom 3 feature, the Bravia 7 is also able to recognise and amplify human dialogue through the power of AI machine learning, meaning you’ll never miss an important story beat again.
