Take it from someone who's been covering the TV business for over ten years: The majority of sets that go on sale during Prime Day are not worth buying.
However, OLED TVs from Samsung, Sony and LG are top of their class for a reason. Thanks to OLED's incredible display technology, they offer perfect black levels, pixel-level contrast control and a host of other performance-related benefits. While OLED TVs may be pricier than most LCD TVs, they make up for it when it comes to picture quality.
These are my four favorite options for under $1,000 — and, for more options, be sure to check out our Amazon Prime Day TV sales live blog to see all the latest deals.
Quick Links
- shop TV deals from $99 at Amazon
- LG 48” B5 4K OLED TV: was $649 now $599 @ Best Buy
- Samsung 48” S90F 4K OLED TV: was $1,397 now $797 @ Amazon
- LG 42” C5 4K OLED TV: was $999 now $899 @ Amazon
- Sony 55” XR8B 4K OLED TV: was $1,499 now $998 @ Amazon
My favorite Prime Day OLED deals
1. LG B5
The 48-inch LG B5 is one of the most affordable ways to bring OLED technology into your home, but in order to get it, you need to leave Amazon altogether. The 48-inch version of LG's entry-level B5 is a Best Buy-exclusive model, and right now, it's back down to its Black Friday price of just $599.
Higher-end LG OLEDs will net you better brightness than the B5, you're still getting OLED performance with LG's entry-level set, and that advantage goes a long way. Plus, the B5 offers many of the same bells and whistles as those higher-end sets.
Gamers are getting basically everything they need for current-gen consoles, as the B5 supports 4K gaming at 120Hz and comes with Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync and G-Sync compatibility. Crucially, all four of the LG B5's HDMI inputs offer HDMI 2.1 compatibility. For a $599 48-inch TV, that's tough to come by.
2. Samsung S90F
The S90F sits between Samsung's entry-level OLED, the S85F, and the flagship-level Samsung S95F. This means that it offers better performance than a more-affordable OLED TV (like the aforementioned LG B5), but still comes in at a friendly price point.
The S90F supports 4K gaming at 120Hz (and up to 144Hz when connected to a gaming PC) across all four of its HDMI 2.1-compatible inputs. FreeSync support and G-Sync compatibility are here, as well as Samsung's Gaming Hub software suite.
Several sizes in the series are on sale this week, but my favorite deal involves the 48-inch S90F. It's currently about $100 cheaper than my next pick, the 42-inch LG C5, despite offering a bigger screen.
3. LG C5
The LG C5 comes from a long line of mid-range OLED TVs whose value is almost as impressive as its performance. In fact, it's the only TV on this list to have received our coveted, five-star rating.
You can read more about this stunning TV in our LG C5 review, but the basic gist is that it's practically overflowing with value, particularly once you factor in its Prime Day sale price. Unlike the previously mentioned Samsung S90F, the C5 is a mid-range OLED that includes Dolby Vision support.
The 42-inch C5 also arrives with just about every feature you could want for gaming and streaming. Its thorough selection of gaming features is a big reason why I keep recommending it to folks in the market for a 42-inch gaming monitor.
4. Sony XR8B
Among our readers, the Sony XR8B has been a popular pick during Prime Day, Cyber Monday and Black Friday sales events for a couple of years now. Don't let its prolonged shelf life stop you from considering it, though — it's one of the most affordable ways to enjoy a Sony-engineered OLED TV in 2026.
Sony's much-lauded picture processing is the highlight here. Other OLED TVs may get brighter and offer better color volume, but even Sony's most-affordable OLEDs are driven by some of the best picture processing capabilities the industry has to offer.
The XR8B comes with plenty of features, too, like support for 4K gaming at 120Hz and the Google TV smart platform.
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