Best Prime Day TV deals LIVE day 3 — My favorite OLED, Mini-LED and QLED discounts

Welcome back to the second day of Amazon's Prime Day sales!

We're back with day two of Amazon's Prime Day sales, and once again, it only feels sporting to kick off. our daily coverage with an Amazon TV deal! It is Amazon's event, after all. Right now, you can pick up the latest Amazon Ember 50-inch QLED for just $389, which is a great deal and the lowest price this model has hit.

Also on sale are the 55-inch, 65-inch and 75-inch models. All except the 55-inch are at their lowest prices, and the 55 is at its joint lowest price. What does that all mean? It means there's never been a better time to pick up any of these sets.

Looking for a smaller screen? This 48-inch Samsung OLED is at its lowest price to date

Big TVs aren't the only ones on sale this week. Small- and medium-sized screens are perfect for cozier living spaces, and gamers tend to like them because they can double as a monitor.

Based on what I've seen at Amazon's sale, one of the the only small-sized OLED TVs I'd consider this Prime Day is the 48-inch Samsung S90F. It's on sale for just $797, which is almost $600 off its usual price.

In addition to its sensational, OLED-driven performance, the S90F also comes with a ton of high-end gaming features and Samsung's Smart Hub streaming software.

48-inch Samsung S90F 4K OLED TV: was $1,397 now $797 @ Amazon

Simplify streaming with a $349 Roku TV

It's the second day of Prime Day, and I'm happy to report that my favorite TV deal is still available. The 55-inch Roku Plus Series isn't packing eye-popping picture quality, but it's perfectly fine for folks who don't need fancy features or premium performance.

This Roku TV sets itself apart from other entry-level models with the inclusion of Mini-LEDs. This hardware is much better to have than the standard edge-lit screens commonly found in this price range.

The star of the show, however, is the Plus Series' built-in Roku functionality, which combines an easy-to-use interface with a massive library of downloadable apps. It's my favorite way to stream movies and shows, and it's all built into the Plus Series' experience right out of the box.

Roku 55" Plus Series 4K Mini-LED TV: was $499 now $349

Upgrade to a 75-inch, Mini-LED screen for 50% off

Despite their recent debut, tons of new, 2026 Hisense TVs are already discounted during Prime Day. My favorite option is the brand's mid-range Mini-LED TV, the Hisense U7SF, since it offers a taste of high-end performance without the sky-high price.

Right now, the 75-inch version of the U7SF is just $999, which is a whopping 50% off its regular price. In addition to bright, punchy Mini-LEDs and QLED color, the U7SF also offers a thorough slate of gaming- and streaming-related features.

Hisense 75" U7SF 4K Mini-LED TV: was $1,999 now $999 @ Amazon

LG's 5-star OLED is at its lowest price ever

The LG C5 is not just one of the best OLED TVs you can buy, it's one of my favorite TVs ever made, period. It blends high-level performance with a relatively reasonable price tag, and this Prime Day deal takes it all the way down to its lowest price to date.

LG 65" C5 4K OLED TV: was $1,396 now $1,199

Amazon's cheaper alternative to the Samsung Frame is on sale...

The Ember Artline TV is Amazon's answer to the Samsung Frame. Like its name suggests, the Ember Artline doubles as an art canvas where you can display digital art that you love. The cool thing about it is that it's considerably cheaper than the Frame. The 55-inch model is $899, whereas the 65-inch model is $1,099. Now that Prime Day is here, they're selling for $699 and $899, respectively.

The TVs come with the new Fire TV operating system that received an overhaul this past February, as well as access to Alexa+. Amazon is also including more than 2,000 pieces of art for free.

• Amazon 55" Ember Artline QLED 4K TV: was $899 now $699
• Amazon 65" Ember Artline QLED 4K TV: was $1,099 now $899

The least-expensive 65-inch OLED I've seen...

I upgraded to an OLED TV a few years ago and it's been one of my favorite tech purchases. However, I understand not everyone has the budget to make the upgrade. Fortunately, OLED TV prices tend to drop during retail events and here's a prime example. Right now, Best Buy has the 65-inch Samsung S84F OLED TV on sale for $899.

It's an entry-level (2025) OLED, but it comes with all of the benefits we've come to expect from OLED displays, like perfect black levels, pixel-level dimming, and wide viewing angles. It's also jam-packed with the sort of gaming features you'd expect to see on a pricier, higher-end OLED TV. (This includes support for 4K gaming at 120Hz across all of its HDMI inputs.) There's no Dolby Vision support, but it's still a monster of a deal for the 65-inch model. (By comparison, it sold for $949 on Black Friday).

• Samsung 65" S84F 4K OLED TV: was $949 now $899 @ Best Buy