Amazon Prime Day brings out the worst in me. Most days, I'm mild-mannered and logical. If I can save $25 at a Costco, I'm happy to make the effort to get over there.
But during Prime Day, I become a cost-saving Terminator, dead-set on finding maximum value. 10% off a new TV? Pass. You'd better throw in a soundbar or take an extra 30% off, otherwise I'm moving on.
Incremental savings are for the rest of the year. Today, I'm all about the best Prime Day TV deals, and I've rounded up the cheapest — and most premium — TVs on sale with discounts up to 50%.
Under $200
This 55-inch Insignia TV is going to be one of the cheapest you're going to find during Prime Day. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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Under $400
The QM5K has built-in Google TV features for all of your streaming needs, plus Dolby Vision support. Its handiest feature is its Mini-LED backlighting, which is difficult to find at this price point. If you're going to shop in this price range, I recommend going with the QM5K over a super-cheap TV from a brand like Insignia or Onn.
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Under $600
The TCL QM7K is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It's also an especially good TV for gamers on a budget, thanks to an impressive array of gaming enhancements.
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Under $800
This Prime Day, the only small-sized OLED TV I'd consider is the 48-inch Samsung S90F. It's on sale for a cool $797 — almost $600 off its usual price. In addition to its sensational, OLED-driven performance, the S90F also comes with a heaping helping of high-end gaming features and Samsung's Smart Hub streaming software.
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Under $1,000
Hisense's newest, mid-range set offers a taste of high-end performance without the sky-high price. In addition to bright, punchy Mini-LEDs and QLED color, the U7SF also offers a thorough slate of gaming- and streaming-related features.
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Under $1,500
The 65-inch XR8B blends Sony's top-notch picture processing with an array of features for streaming and gaming. This includes built-in Google TV and support for 4K gaming at 120Hz.
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The Samsung S90F OLED TV is an enticing option, offering a 144Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels, not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S90F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.
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Nick Pino heads up the TV and AV verticals at Tom's Guide and covers everything from OLED TVs to the latest wireless headphones. He was formerly the Senior Editor, TV and AV at TechRadar (Tom's Guide's sister site) and has previously written for GamesRadar, Official Xbox Magazine, PC Gamer and other outlets over the last decade. Not sure which TV you should buy? Drop him an email or tweet him on Twitter and he can help you out.
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