I test TVs for a living and these early Black Friday OLED TV deals can't be beat

Samsung 48" S90D OLED TV: was $1,597 now $1,047 @ Amazon
The S90D is the most affordable Samsung OLED in 2024, and right now, nearly every size in the series is on sale. The two smallest sizes in the series, the 42- and 48-inch models, are often used as monitors, and for good reason: The S90D is loaded with just about every gaming feature you could want, including VRR, FreeSync, and support for 4K gaming at 120Hz or 144Hz across all four of its HDMI 2.1 inputs. (Note: The 55-, 65-, and 77-inch versions of the S90D feature quantum dots for better brightness and color volume than what you'll find on typical WOLED displays.)

Other sizes on sale:
55-inch: was $1,797 now $1,297 @ Amazon
65-inch: was $2,197 now $1,597 @ Amazon
77-inch: was $3,297 now $2,197 @ Amazon

Sony 55" A80L OLED TV: was $1,699 now $1,199 @ Best Buy
The A80L OLED is one of Sony's top-performing TVs from last year, but don't let its age fool you — there's a reason this impressive TV is still on sale a year later. Like most Sony TVs in this price range, the A80L is engineered for sharp out-of-the-box accuracy in Sony's Professional picture mode. In HDR, it doesn't get as bright as some of the other OLED TVs on sale today, but it's an excellent TV for showcasing 4K movies and shows, provided you don't have too sunny a living space. The A80L also comes with valuable gaming features (ALLM, VRR, and support for 4K gaming at 120Hz), though only two of its four primary inputs are of the HDMI 2.1 variety. The A80L as the perfect pick for those looking to save money on a Sony-branded OLED TV.

Other sizes on sale:
65-inch: was $2,199 now $1,499 @ Best Buy

Sony 55" Bravia 8 OLED TV: was $1,799 now $1,398 @ Amazon
The Bravia 8 is Sony's newest OLED TV, and while it doesn't pack as bright of a picture as some of the other options on sale right now, it's nevertheless a stunning TV if what you're looking for is an accurate presentation. This OLED's sleek, accommodating design and its sensational picture processing make it a great choice for those shopping for a high-class home theater experience. Its gaming enhancements (including 4K/120Hz support) are limited to just a pair of HDMI 2.1 inputs, so dedicated gamers might want to take a harder look at a discounted OLED from LG or Samsung. For cinephiles and general A/V enthusiasts, however, the Bravia 8 is a stellar option.

Other sizes on sale:
65-inch: was $2,499 now $1,698 @ Amazon

LG 55" G4 OLED TV: was $2,599 now $1,796 @ Amazon
The LG G4 is our pick for the best OLED TV you can buy in 2024. It features the second generation of LG's much-lauded Micro Lens Array (MLA) technology, which allows the G4 to get much brighter than traditional OLED displays. Being a flagship LG TV, the G4 comes with a laundry list of A/V- and gaming-related features, including a full slate of HDMI 2.1 inputs that support 4K gaming at 120Hz or 144Hz, VRR, FreeSync, G-Sync compatibility, and LG's Game Optimizer mode. It's packed to the brim with useful features, looks jaw-dropping across all content types, and is currently on sale for a lower price than what I was expecting to see on Black Friday.

Other sizes on sale:
65-inch: was $3,399 now $2,296 @ Amazon

LG 77" B4 OLED TV: was $3,399 now $1,796 @ Amazon
The B4 is LG's entry-level OLED TV for 2024. The 77-inch version originally launched at around $3,400 and dropped to around $2,000 a few weeks ago. Today, you can land this extra-large OLED for even less. It's not as bright as the LG G4, but it should hold up in most living rooms thanks to the built-in benefits of OLED contrast. The B4 is particularly good pick for gamers, as nearly all of the gaming-related features featured on the higher-end LG C4 and G4 are still found on the B4, including four HDMI 2.1 inputs, ALLM, VRR, and FreeSync. This is the TV to get if you want to save as much money as possible on an OLED TV above 65 inches.

Samsung 55" S95D OLED TV: was $2,397 now $1,897 @ Amazon
The Samsung S95D is an incredible TV for picture purists, gamers, and casual viewers alike. It leverages quantum dots for added brightness and color volume, which is why the S95D is one of the brightest OLED TVs we tested all year. Like all Samsung TVs, it doesn't support Dolby Vision (the most popular HDR format), but it's nevertheless an incredible TV for showcasing HDR movies, shows, and games. If you do your fair share of gaming, the S95D will serve you well. It supports 4K gaming up to 144Hz across all four of its HDMI 2.1 inputs, with VRR, FreeSync, and Samsung's Gaming Hub along for the ride, too.

Other sizes on sale:
65-inch: was $3,097 now $2,297 @ Amazon