The Good Guys Black Friday sale 2025: what to expect from the electronics retailer

The Good Guys store with Tom's Guide Black Friday badge on bottom right corner
(Image credit: The Good Guys)

Black Friday will be back in 2025, when several of Australia's biggest retailers participate in the major sales event, offering excellent discounts on top-rated products. One of those retailers is The Good Guys — a one-stop shop for all things appliances, tech, and televisions.

The Good Guys Black Friday sale will likely start well ahead of the actual day on November 28, 2025, and will last up until the wee hours of Cyber Monday, December 1. The 2024 sale saw sliced prices on smartphones, TVs, headphones, soundbars, speakers, vacuums and more.

The Good Guys is well known for delivering superb savings during other major sales, like Boxing Day, with bargain buys on the hottest tech, electronics and appliances, and its Cyber Monday sale has proven no different. As always, stock isn't guaranteed and we've already seen some top deals sell out, so we suggest you act fast if you don't want to miss out.

Note that, The Good Guys offer a price-beat guarantee, not just a price match. All you have to do is click on the price-beat button on the product page and this will automatically offer a better price if the product is available for less elsewhere. What a win.

The Good Guys quick links

FAQs

The Good Guys Black Friday sale — the best deals to expect in 2025

Black Friday / Cyber Monday is the best time of year to make any major purchase. Whether you're looking to buy a new TV or replace your whitegoods, Australia's retailers will always save their best discounts and deals until the end of the year.

The Good Guys will likely have some stellar deals on the latest televisions, smart home devices, appliances like fridges, and more. It will also have some great bargains across the hottest and newest tech products, too.

When does The Good Guys Black Friday sale start?

Black Friday 2025 is officially on November 28, followed by Cyber Monday on December 1. Much like previous sales, The Good Guys' markdowns will kick off early, with plenty of deals on its website starting in mid-November. That said, in-store shopping will have to wait until Cyber Weekend itself.

When will The Good Guys Black Friday sale end?

Typically, Black Friday sales end on the following Monday — a.k.a Cyber Monday — on December 1. That said, past sales at The Good Guys have lasted a little longer than some of Australia's other electronics retailers, which is why we expect it to keep rolling out discounts well into December.

Note that discounted items are only good while supplies are in stock, so if you spot a great deal on an item, we recommend you jump on it while you can.

What can we expect from The Good Guys Black Friday sale this year?

The Good Guys specialises in electronics, appliances and white goods, so we can reasonably anticipate significant discounts on these types of items during Cyber Monday sales.

In the past, we've seen The Good Guys slice 20% off a range of Dell, Lenovo, Acer, HP and Microsoft laptops. And we've seen even bigger discounts on high-end TVs from brands like LG and Samsung.

Typically, the most significant savings are reserved for more expensive items, such as fridges, TVs and other home appliances. In other words, the higher the RRP, the more of a discount we expect to see.

Lucy Scotting
Staff Writer

Lucy Scotting is a digital content writer for Tom’s Guide in Australia, primarily covering NBN and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.

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