New year, new you — 11 self-care deals to add to your Amazon cart from $29

Self Care Amazon Deals
(Image credit: Amazon)

There's no better time for a fresh start than the new year — and if 2025 is the year you're looking to focus on your mental and physical health and wellbeing, you've come to the right place. And let's face it: you deserve a little self-care!

Amazon's current winter sale is discounting thousands of items that can help you reach your personal goals — or even just treat yourself in the new year. Whether it's diet, exercise, sleep or health you're focusing on, Amazon has the gadgets and gizmos to aide your journey starting at just $29.

So don't wait! Get started on your 2025 goals today with some of the best self-care deals on Amazon. Below, I've listed 11 of my personal favorites. (For more ways to save, check out our Amazon promo codes page).

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Best Self-Care Deals

Crest 3D Whitestrips
Crest 3D Whitestrips: was $45 now $29 at amazon.com

Get professional-level teeth whitening in the comfort of your own home with these whitening strips. By using the strips for an hour once a day, you can remove up to 14 years of teeth stains, and you'll start seeing results in just three days.

Crock-Pot Portable Electric Lunch Box
Crock-Pot Portable Electric Lunch Box: was $44 now $29 at Amazon

If one of your new year's resolutions is to bring lunch instead of buy it, you're in luck. Now you don't have to worry about your warm meal getting cold before lunchtime or spilling on the go. This portable electric lunch box features a tight-closing outer lid to help prevent spills and an easy-carry handle. All you need to do is plug it in and you can easily heat up your food from virtually anywhere.

slip Pure Silk Sleep Mask
slip Pure Silk Sleep Mask: was $50 now $37 at Amazon

This 100% silk sleep mask is designed to be gentle on the delicate skin around your eyes, as well as effectively blocking out residual light. It's also touted as a solution against premature aging, as studies indicate that silk absorbs less moisture from the skin than cotton. It can certainly help you look, feel and sleep your best in the new year.

Ninja Fit Blender
Ninja Fit Blender: was $69 now $54 at Amazon

Hoping to make more smoothies in 2025? The Ninja Fit compact personal blender has you covered. It comes with two 16oz Nutri Ninja Cups with to-go spout lids, making it easy to enjoy your shakes or smoothies on the go. Crush ice and pulverize frozen ingredients or blend fresh fruits and vegetables for drinks packed full of nutrients.

Withings Body Smart Scale
Withings Body Smart Scale: was $99 now $79 at Amazon

The Body Smart is the best smart scale we've tested. In fact, we called it one of the highest-spec smart scales you can get for under $100. (Even less now that it's on sale). It can read your visceral fat index, body composition, and even hydration level metrics. In our Withings Body Smart review we called it a dependable scale with one of the best health apps we've used.

Oral-B Genius X Limited Rechargeable Electric Toothbrush
Oral-B Genius X Limited Rechargeable Electric Toothbrush: was $199 now $99 at Amazon

If you’re looking for a smart brush at an affordable price, this Oral-B Genius X model is 50% off. It comes with six cleaning modes, and it’s Bluetooth enabled to give you real-time feedback about your daily brushing habits and how to improve via your smartphone. You also get three replacement brush heads and a travel case.

Fitbit Charge 6
Fitbit Charge 6: was $159 now $129 at Amazon

Keep tabs on your health right from your wrist with the Fitbit Charge 6. We tested it and found that it was easily the best fitness tracker for most people. The on-device menus are easy to use, the screen is bright even in direct sunlight, and the tracker lasts six days between charges. It's an ideal option for keeping tabs on your daily activities and light exercise, with all the data accessible in the Fitbit app. Plus, the Charge 6 has Google Maps and Google Wallet (for contactless payments) and an ECG for keeping tabs on your heart health.

Theragun Mini Massage Gun
Theragun Mini Massage Gun: was $199 now $149 at Amazon

Theragun's travel-sized massage gun comes with three different foam attachments as well as three different speeds so not only can you carry this with you wherever you go but you can tailor the device to massage more than one area of your body. It's the perfect recovery tool to tote along with you in 2025.

FOREO LUNA 4 Face Cleansing Brush
FOREO LUNA 4 Face Cleansing Brush: was $279 now $165 at amazon.com

The FOREO Luna 4 is a 2-in-1 facial cleansing and firming brush has won praise from the likes of Marie Claire, Allure, Cosmo — and myself. I've been using this device for months and I can definitely see a positive difference in the texture of my skin. Plus, it does a way better job of washing my face and removing my makeup than I ever could. The pulsations are gentle and provide a soothing effect as the device glides across my face, lifting excess dirt and oil.

Blueair Air Purifier Blue Pure 211i Max
Blueair Air Purifier Blue Pure 211i Max: was $349 now $244 at Amazon

This Blueair Air Purifier is ideal to handle extra large rooms, with a coverage of up to 3,048 Sq Ft. This includes a HEPASilent, dual filtration technology that can remove at least 99% airborne particles in the air at a much faster rate. It also boasts a quiet operation, and an accompanying app, so you can control your settings from your phone. What’s more, with its modern design, it'll suit the decor in any room.

Bowflex SelectTech 552 Adjustable Dumbbells
Bowflex SelectTech 552 Adjustable Dumbbells: was $549 now $399 at Amazon

The SelectTech 552 are among the best adjustable dumbbells for working out at home. They can be adjusted from 5 to 52.5 pounds by simply rotating the dials on each dumbbell. We found they're easy to adjust between sets, have a comfortable rubberized grip, and come with some handy storage trays, complete with a safety strap. You also get a 1-year JRNY membership ($149 value), which offers on-demand workout classes and videos.

Olivia Halevy

Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus.