Lunar New Year sales

(Image credit: Steam)

The Lunar New Year marks the beginning of the year according to the lunar calendar. This year, the holiday falls on Saturday, February 10. While it's typically not associated with sales, 2024 is shaping up to be a little different.

A handful of retailers are offering Lunar New Year sales on everything from video games to winter apparel. If you're a gamer, there's good news. The majority of sales are centered around video games. Below I've rounded up five of the best Lunar New Year sales you can shop right now. (For more deals this month, make sure to follow our Presidents Day sales guide).

Lunar New Year sales — Quick links

Amazon: save on Sanrio, Disney, more from $16
Steam: up to 85% off EA games
Target: cards, grocery, apparel from $3
Ubisoft: up to 85% off + $10 rewards
Xbox: deals from $1

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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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