9 best Roku Prime Day deals I'd snag now — streaming devices, 4K TVs and more

Roku Express: was $30 now $17 @ Amazon
If you don't have a 4K TV but still want an upgrade, you're in luck. Right now, the Roku Express HD streaming device is nearly half off. If you have a 4K TV the options below are better, but for those with a 1080p HD TV looking to add smart TV features, this Prime Day deal can't be beat.

Roku Express 4K+: was $39 now $27 @ Amazon
For those looking to upgrade their 4K TV, this is the Roku device for you. In our Roku Express 4K Plus review, we gave it 4 out of 5 stars thanks to its speedy performance. I'd still recommend spending up for the Streaming Stick 4K for just $2 more, but if this deal gets any cheaper it'll be tough to beat.

Roku Express 4K Pro: was $49 now $34 @ Amazon
The Roku Express 4K Pro is nearly identical to the Express 4K+, with one major change. The 4K Pro adds Roku's Voice Remote Pro, giving you a rechargeable remote capable of hands-free voice commands. Plus, it has a lost remote finder for when you inevitably leave the remote in the wrong room.

Roku Streaming Stick 4K: was $49 now $29 @ Amazon
There's no better Roku early Prime Day deal than this deal on the Streaming Stick 4K. This Roku streaming device isn't just our favorite Roku device — it's our favorite device period. We praised the petite streaming player for its excellent 4K streaming quality in our review, thanks to HDR10 and Dolby Vision support.

Roku Ultra: was $99 now $79 @ Amazon
If you want the ultimate Roku streaming experience then you need the Roku Ultra. This premium Roku streaming device can be worth its heftier price tag thanks to a built-in Ethernet port for stable streaming and the fastest performance Roku offers. Plus, the included Roku Voice Remote Pro comes with free headphones for privacy while streaming the latest shows and movies.

Roku Streambar SE: was $99 now $79 @ Amazon
The Roku Streambar SE is a great option if you need something a bit more affordable than the full-size Streambar. It only has two speakers and no Dolby Audio support, but it's smaller than 10 inches long and is $20 cheaper than its full-size counterpart. Plus, you still get all the same Roku smart TV features.

Roku Streambar: was $129 now $109 @ Amazon
If you need to upgrade your sound and give your TV a smart TV upgrade, the Roku Streambar is a great choice. You get a compact soundbar with good audio quality and the whole slate of Roku TV smart TV features. The only qualm I have with this deal is it's not the best price we've seen. It's still a good deal, but I wouldn't blame you if you waited for a bigger Prime Day price drop.

Roku 40" Select Series 1080p Smart TV: was $229 now $178 @ Amazon
If you just need an HD smart TV and don't need for 4K, then this 40-inch Select Series Roku TV is a great option. You get Roku's best smart TV features built-in at a below $200 price point. I've recommended this TV to relatives in the past and it's the HD TV I'd recommend for Prime Day as well.

Roku 55" Plus Series 4K HDR10+ QLED TV: was $499 now $398 @ Amazon
$100 off a 4K smart TV is nothing to scoff at. Especially when that TV is the Roku Plus Series 4K QLED TV. This Roku TV combines excellent picture quality with HDR support with Roku's smart interface. The QLED display technology combined with full array local dimming is seriously impressive, as is the Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports you get for just under $400.