Early Prime Day TV deals — 11 deals I recommend now

Insignia 50" 4K TV: was $299 now $189 @ Amazon
A 50-inch 4K TV at this price was once the thing of dreams, but this is Amazon's lowest price ever at the time of writing. This model has Alexa functionality, too, as well as a wealth of built-in apps.

Sony 43" 4K TV: was $428 now $348 @ Amazon
Sony knows a thing or two about great TVs, and this model has a whole host of neat features like Alexa and Google TV functionality, and automatic display settings for the PS5.

Roku 65" Select Series 4K TV: was $449 now $398 @ Amazon
The Roku Select is part of Roku's new line of TVs made in-house. It features HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant compatibility, and four HDMI ports. It also comes with Roku's platform for all your streaming needs.

Toshiba 75" 4K TV: was $649 now $449 @ Amazon
Another lowest price at Amazon, this mammoth screen has Fire TV built in for an array of apps and impressive 4K upscaling technology. It's also got a bezel-less design for increased immersion, Dolby Vision HDR and Dolby Atmos Support.

Amazon 65" Omni 4K QLED Fire TV: was $759 now $559 @ Amazon
Unlike its predecessor, which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

TCL 75" Q6 4K QLED TV: was $799 now $599 @ Amazon
The TCL Q6 4K QLED TV is a budget TV with plenty of great features. In our TCL Q6 4K QLED TV review we called it a smart mid-tier pick for the price-conscious customer. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.

Sony 55" 4K TV: was $1,199 now $1,048 @ Amazon
This big, beautiful screen doesn't have the biggest discount, but it remains an excellent TV with Google TV under the hood and a centralized game settings menu. It also supports HDMI 2.1 for variable refresh rates.

Samsung 49" Odyssey Gaming Monitor: was $1,599 now $1,099 @ Amazon
Ok, so technically this isn't a TV. However, I've been looking at it for a while. This OLED curved monitor is huge, making it ideal for playing games or getting a whole host of work done at once. This is the lowest price Amazon has had for it, too.

Samsung 55" 4K QLED TV: was $1,497 now $1,197 @ Amazon
Dubbed "The Frame" for its artistic inspiration, this QLED TV is opinionated in its design but looks stunning. A matte display is ideal for diffusing sunlight, and it packs Quantum HDR for a huge range of colors.

LG C3 65" 4K OLED TV: was $1,596 now $1,346 @ Amazon
One of the most well-regarded TV lines of all time, the LG C3 OLED is a big-screen option with stunning contrast, a slim design, and up to 120Hz refresh rate. It's also the lowest price Amazon has ever offered it for. Note: Other sizes are on sale from $896. 

Sony 75" Bravia XR X90L 4K TV: was $1,899 now $1,598 @ Amazon
If you want a big-screen TV for football, movies or games, the Sony X90L is an excellent choice. Its Cognitive Processor XR is great at motion smoothing and color reproduction, plus its HDMI 2.1 makes it awesome for gamers. For movie-lovers, it comes with support for all the latest HDR standards as well as some free credits for Sony's Bravia Core streaming service.