Amazon's October Prime Day announced — dates and best early deals

Amazon logo on building with Price drop deals tag
(Image credit: Shutterstock)

The holiday shopping season is almost here. Amazon has confirmed that its Prime Big Deal Days event will return on October 8th and 9th. The Prime member exclusive event promises early Black Friday deals on everything from 4K TVs to our favorite running shoes. 

Amazon Prime Big Deal Days will be celebrated in 19 countries including the U.S. and U.K. It's one of the five biggest sales I look forward to every fall. Naturally, I expect to see dozens of deals on Amazon's own Alexa-powered hardware. However, I also expect to see aggressive deals on apparel, home appliances, and even Apple's latest AirPods and Apple Watches. 

Be sure to keep it locked to Tom's Guide for all of the best October Prime Day deals. Additionally, make sure to check out our list of the best Skechers deals at Amazon today and 19 of the best early deals on Amazon right now. (Also, browse through our guide of the best Amazon promo codes for more ways to save). 

Best early Prime Big Deal Days sales

Apparel

Adidas sale: deals from $5 @ Amazon

Adidas sale: deals from $5 @ Amazon
From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $5. Note that the Adidas Store is also offering a 50% off sale with similar prices on different styles.

Hanes Heavyweight Cotton Crewneck (Men’s): was $12 now from $6 @ Amazon

Hanes Heavyweight Cotton Crewneck (Men’s): was $12 now from $6 @ Amazon
You can’t go wrong with a plain t-shirt. This Hanes Beefy-T is made of thick, heavyweight cotton that’s extra durable while staying super soft. That also means it’s opaque, so no worries about any show through. 

Skechers shoes/apparel: from $11 @ Amazon

Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale post Prime Day. The sale includes sneakers and apparel for men, women, and children on sale from $11. As part of the sale, you can get the Skechers Hands Free Slip Ins for $54 (was $110, pictured). 

Hanes Ecosmart Hoodie (Men’s): was $22 now from $14 @ Amazon

Hanes Ecosmart Hoodie (Men’s): was $22 now from $14 @ Amazon
I wear hoodies year-round, so I appreciate this Ecosmart Hoodie’s super soft fleece fabric, adjustable drawstring, and ribbed cuffs. It also has a kangaroo pocket which is perfect for keeping your hands toasty. This is a reliable hoodie that will become your best friend for chilly nights.

CRZ Yoga sale: deals from $15 @ Amazon

CRZ Yoga sale: deals from $15 @ Amazon
Often compared to Lululemon, CRZ Yoga offers premium athletic apparel that's stylish and fits well. Their current fall sale is taking up 15% off leggings, workout shirts, hoodies, and more. 

Carhartt Women's Loose Fit Lightweight Short-Sleeve: was $24 now from $19 @ Amazon

Carhartt Women's Loose Fit Lightweight Short-Sleeve: was $24 now from $19 @ Amazon
You'll feel super comfortable and casual sporting this t-shirt with an oversized fit. The crew neck is rugged and durable while still being super soft and lightweight. The shirt comes in a variety of colors and is machine washable. 

Levi's Men's Short Sleeve Classic Pocket Tee: was $29 now from $14 @ Amazon

Levi's Men's Short Sleeve Classic Pocket Tee: was $29 now from $14 @ Amazon
This Levi's Pocket Tee is a steal with prices starting from $14. Solid color, striped and patterned options are available. Reviewers say this tee fits well and doesn't fade after being washed.

Amazon Essentials V-Neck Layering Cami: was $22 now from $18 @ Amazon

Amazon Essentials V-Neck Layering Cami: was $22 now from $18 @ Amazon
Perfect for layering under your favorite blouse or cardigan, this set of camisoles are the perfect addition to your closet this fall. Cut from a mid weight compact cotton, the versatile set will bring all-day comfort and they also have adjustable straps for a custom fit. 

Crocs sale: deals from $20 @ Amazon

Crocs sale: deals from $20 @ Amazon
Amazon is having a massive Crocs sale right now. As part of this savings event, you can save up to 50% off select men's, women's, and children's Crocs and accessories. After discounts, deal prices start from $20 for Crocs or $3 for accessories. The sale includes slip-resistant clogs, boots, sandals, loafers and more.

Carhartt Women's Relaxed Fit Midweight Crewneck Sweatshirt: was $59 now from $29 @ Amazon

Carhartt Women's Relaxed Fit Midweight Crewneck Sweatshirt: was $59 now from $29 @ Amazon
This crewneck sweatshirt features a comfortable, relaxed fit and is both cute and casual. We're loving this green shade but be sure to check out all the colors to find the best deal in your size. 

Levi's Women's 501 Original Fit Jeans: was $79 now from $69 @ Amazon

Levi's Women's 501 Original Fit Jeans: was $79 now from $69 @ Amazon
The Levi's Women's 501 Original Fit Jeans are now on sale at Amazon. They're available in a range of styles and colors, and also come in plus sizes. I love the Field Notes color that has a heart-shaped patch on the knee. Reviewers on Amazon say they're comfortable and flattering.

TVs

Amazon 4-Series 55" Fire 4K TV: was $519 now $379 @ Amazon

Amazon 4-Series 55" Fire 4K TV: was $519 now $379 @ Amazon
Amazon's 4-Series of Fire TVs are a less expensive option to the Omni Series. However, they still offer perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control). You also get Amazon's Fire TV platform for all of your streaming needs. 

Vizio 50" MQX QLED 4K TV: was $629 now $499 @ Amazon
Price check: sold out @ Best Buy

Vizio 50" MQX QLED 4K TV: was $629 now $499 @ Amazon
The Vizio MQX QLED TV is one of our favorite TVs. If you want awesome gaming performance on a budget, this TV has 4K/120Hz support for consoles, a 1080p/240Hz gaming mode for PC gaming, HDR10/Dolby Vision/HDR10+/HLG support and a great smart TV platform.
Price check: sold out @ Best Buy

TCL 75" Q6 4K QLED TV: was $799 now $599 @ Amazon

TCL 75" Q6 4K QLED TV: was $799 now $599 @ Amazon
The TCL Q6 4K QLED TV is a budget TV with plenty of great features. In our TCL Q6 4K QLED TV review we called it a smart mid-tier pick for the price-conscious customer. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.

Hisense 75" U6HF Series ULED 4K TV: was $647 now $599 @ Amazon

Hisense 75" U6HF Series ULED 4K TV: was $647 now $599 @ Amazon
This affordable Hisense TV has a lot to offer for its price. It supports Dolby Vision/HDR/HDR10/HDR10+, Alexa voice controls, and has Amazon's Fire TV built-in. It's also a good budget set for gamers thanks to its HDMI 2.1 support, although it only runs at 60Hz. 

LG 42" C4 4K OLED TV: was $1,499 now $1,096 @ Amazon

LG 42" C4 4K OLED TV: was $1,499 now $1,096 @ Amazon
The C4 is LG's current flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.
48" for $1,196
55" for $1,396
65" for $1,696
77" for $2,596
83" for $4,296

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,597 @ AmazonPrice check: $1,799 @ Best Buy

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,597 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is  great for movie fans, gamers, and everyone in between. It sports four  HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Price check: $1,799 @ Best Buy

Apple

iPhone 16: for $0.01 + $65/month with Unlimited @ Amazon

iPhone 16: for $0.01 + $65/month with Unlimited @ Amazon
Amazon is offering any iPhone 16 model for just $0.01 when you purchase it with a Boost Infinite plan. Boost Infinite is a membership plan for iPhone users. From $65/month, you get unlimited talk, text, and 5G data. Plus, you'll get a free iPhone 16. After 12 consecutive monthly payments, members can upgrade to the latest iPhone model at no extra cost. There is no trade-in requirement to join, which means you can keep your current iPhone or sell it to a third party. 

10.2" iPad (WiFi/64GB): was $329 now $199 @ AmazonLowest price!

10.2" iPad (WiFi/64GB): was $329 now $199 @ Amazon
Lowest price! The 10.2-inch iPad features Apple's A13 Bionic CPU, a 12MP front camera, and 64GB of storage (instead of 32GB like its predecessor). You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls. In our iPad 10.2-inch review, we called it a solid tablet with a great screen, smooth performance, and good battery life for a reasonable price.

11" iPad Air (WiFi/128GB): was $599 now $549 @ Amazon

11" iPad Air (WiFi/128GB): was $599 now $549 @ Amazon
The 2024 iPad Air packs Apple's M2 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and a new landscape-oriented 12MP front camera. You also get faster WiFi 6E support. In our iPad Air 2024 review, we said it brings impressive performance and power efficiency to a premium, sleek package. 

MacBook Air 13 (M2/256GB): was $1,099 now $799 @ Amazon

MacBook Air 13 (M2/256GB): was $1,099 now $799 @ Amazon
The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD, and a great 1080p FaceTime camera. In our MacBook Air M2 review we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount.

MacBook Air 13 (M3): was $1,099 now $899 @ Amazon

MacBook Air 13 (M3): was $1,099 now $899 @ Amazon
The new MacBook Air is powered by Apple's latest M3 silicon. The laptop can support up to two external displays (when the laptop lid is closed) and Apple also claims its 60% faster than the M1-based MacBook Air. It boasts up to 18 hours of battery life. In our MacBook Air 13-inch M3 review, we called the Editor's Choice laptop a small wonder. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M3 CPU w/ 8-core GPU, 8GB of RAM, and 256GB SSD.

MacBook Air 15 (M3/256GB): was $1,299 now $1,099 @ Amazon

MacBook Air 15 (M3/256GB): was $1,299 now $1,099 @ Amazon
This MacBook Air is powered by Apple's M3 silicon. The laptop can support up to two external displays, and Apple claims its 60% faster than the M1-based MacBook Air. It boasts up to 18 hours of battery life. In our MacBook Air 15-inch M3 review, we said the Editor's Choice laptop delivers fantastic performance from its M3 chip along with class-leading battery life (15:03). It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M3 CPU w/ 10-core GPU, 8GB of RAM and 256GB SSD.

Appliances

Magic Bullet Blender: was $49 now $39 @ Amazon

Magic Bullet Blender: was $49 now $39 @ Amazon
The Magic Bullet Blender is great for athletes or anyone who's trying to eat healthier. It can be used to make a wide variety of health shakes and smoothies; just add your protein powder of choice and you're set! It can also be used to make pasta sauces and guac.

Keurig K-Mini: was $99 now $59 @ Amazon

Keurig K-Mini: was $99 now $59 @ Amazon
This compact Keurig coffee maker won't take up much space on the counter, but still delivers a cup of Joe quickly. It can brew 6-12 ounces from the press of a button, although keep in mind it only holds one cup of water, so you will need to refill the tank regularly. It's available in a variety of colors including rose, oasis, black and red — some are more discounted than others at the time of writing. Read our full Keurig K-Mini review.

Ninja XL 14-Cup Coffee Maker: was $99 now $79 @ Amazon

Ninja XL 14-Cup Coffee Maker: was $99 now $79 @ Amazon
Right now you can get the Ninja XL 14-Cup Coffee Maker on sale for just $79. The machine features a removable 70-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. It lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance. 

Shark 3 in 1 Air Purifier: was $399 now $249 @ Amazon

Shark 3 in 1 Air Purifier: was $399 now $249 @ Amazon
It doesn't get much better (or more convenient) than this 3-in-1 Shark device that is an air purifier, space heater, and fan for your room. Its Anti-Allergen HEPA filter is designed to tackle a wide array of air contaminants with precision and create healthier indoor air. It also has a powerful, fast fan to deliver 4 speeds of purification, as well as Thermal Comfort Control that warms your space. It's easy to use and displays real time air quality, filter life, fan speed, eco mode, and more.

KitchenAid Artisan Series 5 Quart: was $459 now $379 @ Amazon

KitchenAid Artisan Series 5 Quart: was $459 now $379 @ Amazon
A Tom's Guide favorite, in KitchenAid Artisan 5-Quart stand mixer review, we dubbed it the "best kitchen purchase" you can ever make. It beats, whisks, and kneads at 10 different speeds, so you don't have to, reducing recipe times. The bowl is big enough to support 9 dozen cookies or 4 loaves of bread at a time. This machine also boasts a 59-point planetary mixing action — fancy words that translate into incredibly mixed ingredients. Plus, it ships with a flat beater, coated dough hook, 6-wire whip, and 1-piece pouring shield. 

Smart home

Echo Dot (5th Gen): was $69 now $34 @ Amazon

Echo Dot (5th Gen): was $69 now $34 @ Amazon
The 5th-Gen Echo Dot is one of the best Alexa speakers you can buy in terms of value. It features crisp, full sound with built-in Eero for better Wi-Fi coverage. There's also a room temperature sensor that can initiate certain Alexa smart home routines when your climate gets too cold or hot. Right now it comes with a free Sengled smart color bulb.

Fire TV Stick 4K Max (2023): was $59 now $39 @ Amazon

Fire TV Stick 4K Max (2023): was $59 now $39 @ Amazon
The current-gen Fire TV Stick 4K Max (2023) sports an upgraded 2GHz processor and faster Wi-Fi 6E tri-band support. You also get Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Fire TV Stick 4K Max review, we said it's a good streaming stick at a decent price if you use Alexa a lot, but it becomes a better bargain when it's on sale. 

Kasa Smart Plug Power Strip: was $79 now $42 @ Amazon

Kasa Smart Plug Power Strip: was $79 now $42 @ Amazon
Named one of our best smart plugs in 2024, this surge protector combines six smart plugs into one space-saving strip (with three USB ports to boot). You can control each connected device individually using the Kasa app, Alexa or Google Assistant or buttons on the device itself. Plus you can monitor energy usage.

Blink Video Doorbell System + Echo Pop bundle: was $109 now $94 @ Amazon

Blink Video Doorbell System + Echo Pop bundle: was $109 now $94 @ Amazon
Blink's video doorbell can be installed on any doorway since it runs on battery power, but it can also be wired into your existing setup to tap into your home's chime. This is an inexpensive way to monitor your property and talk to visitors via two-way audio. The included Sync Module means you can store video locally without paying a monthly subscription. It also comes with an Echo Pop smart speaker, making it one of the best value bundles I've ever seen from Amazon.

iRobot Roomba i4 Evo: was $399 now $266 @ Amazon

iRobot Roomba i4 Evo: was $399 now $266 @ Amazon
This robot vacuum offers all of the smart features you would expect, but for a great price. It will detect dirtier areas of your floors and clean those spots more thoroughly as it works. Plus, it’s smart enough to make suggestions for your schedule too, such as recommending more vacuuming during pollen season or when pets are more likely to shed.

Shark AI Ultra Voice Control Robot Vacuum: was $599 now $329 @ Amazon

Shark AI Ultra Voice Control Robot Vacuum: was $599 now $329 @ Amazon
Shark is a name known for making high-quality home cleaning devices. While the company may not be as popular in the robot vacuum space as a brand like iRobot, that doesn't make its products any worse. In the case of the AI Ultra, you get a robot vacuum with tons of features like powerful suction, Matrix Clean, and a 60-day self-emptying capacity. 

Gaming

Switch games: deals from $19 @ Amazon

Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. It's one of the biggest Switch sales we've seen at Amazon. 

PS5 games: deals from $19 @ Amazon

PS5 games: deals from $19 @ Amazon
Looking to grow your PS5 library? Amazon has classic and new PS5 games on sale for as little as $19. The sale includes a range of must-play titles like Elden Ring, Resident Evil 4, Spider Man Miles Morales, and more. 

What is Prime Big Deal Days? 

Prime Big Deal Days 2024

(Image credit: Amazon)

Prime Big Deal Days is a Prime Day-like event held in October. In 2022, Amazon called its fall event the Prime Early Access Sale, but now it's referring to the event as Prime Big Deal Days. However, some people will refer to the sales event as "October Prime Day" as it's a much simpler name. 

Similar to July's Prime Day, Prime Big Deal Days promises discounts on everything from 4K TVs to kitchen appliances. Basically, if Amazon sells it, expect it to be on sale during the event. Expect to see the biggest savings on Amazon's own devices such as Echo smart speakers and Ring security cameras.   

When is Prime Big Deal Days?  

Amazon Prime Big Deal Days will start on Tuesday, October 8, 2024. Amazon is known for offering teaser deals the week before the event, but the best deals are traditionally reserved for October 8. The 48-hour event will then wrap up on October 9. 

Do I need Amazon Prime?  

In order to access the full range of deals during Prime Big Deal Days you will need an Amazon Prime subscription. We expect some of the sales to be open to all, but there will almost certainly be a selection of deals that are only available to those with a Prime account. 

If you want to partake without paying for a Prime account, You can sign up for a free Amazon Prime 30-day trial or a free 6-month trial if you're a student. Additionally, EBT and government assistance recipients can sign up for a free 30-day trial and get 50% off their membership should they keep it. 

Are Prime Big Deal Days sales any good? 

As with every major sale, there will always be good deals and mediocre deals. We don’t expect Prime Big Deal Days to be any different. In addition to deals on Amazon hardware, the retailer has previously offered deals on major brands like Nespresso, Samsung, iRobot, LEGO and Skechers. Amazon claims that Prime Day features their lowest prices of the year, and in some cases, that's certainly true.

Nevertheless, we still advise proceeding with caution as every retailer has its fair share of overhyped deals. So we recommend that you always price-check deals using a site called CamelCamelCamel. The site lets you track the price history of select items sold on Amazon. 

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.