Vodafone mobile plans review

Of the three major network operators in Australia, Vodafone arguably offers the best bang for your buck, with reasonably-priced post-paid and pre-paid options that typically provide plenty of data.

Surprisingly, Vodafone is the only telco of the big three to give customers a discounted rate for bundling a mobile plan with one of its NBN services, making it a good choice for those looking to bring down monthly costs.

That said, Vodafone's mobile network comes in third behind Telstra and Optus in terms of reach, but not by as much as before — a recent network-sharing agreement between Vodafone's parent company TPG Telecom and Optus has seen Vodafone's reach expand significantly, resulting in far better coverage outside of Australia's major cities.

Still, it is the slowest of the three mobile networks, with 5G download speeds half as fast as Telstra and Optus on average, according to a recent report from OpenSignal. That said, the telco has made strides in other areas.

Vodafone also deserves praise for its Hobart-based customer support centre, along with having around 250 physical stores across the country for those who prefer face-to-face service.

Vodafone mobile plans and pricing

• Vodafone SIM-only plans on-par with Optus pricing
• Vodafone plans include more data than rivals

If a SIM-only plan's value is judged primarily on the amount of data included, Vodafone easily takes the crown.

Thanks to Vodafone's current double data promotion, customers get an insane amount of data per month and a AU$10 monthly discount for the first 12 months of their plan.

That means the 'Small' plan now gets you 50GB 100GB of data per month for only AU$49 AU$39 p/m (or AU$0.39 per GB), the 'Medium' plan gets you 180GB 360GB p/m for AU$59 AU$49 p/m, while the 'Large' plan now gets you 360GB 720GB per month for just AU$69 AU$59 p/m (or AU$0.08 per GB). Of course, those prices will return to normal after that initial 12-month period is over, but you will keep getting double data for as long as you stay connected.

Even without the discount, however, Vodafone still offers the best value when it comes to data. Check out how its non-promotional offers fair against the competition below.

As for inclusions, all of Vodafone's SIM-only plans provide unlimited standard national calls and text, unlimited standard minutes from Australia to Zone 1 territories, and 300 minutes from Australia to Zone 2 territories. There are also no lock-in contracts, which is great.

Download speeds are uncapped within your monthly download limit, after which they will slow down to 2Mbps (or as Vodafone puts it, enough to stream music, stream standard definition video, make video calls, browse the internet and use social media).

If post-paid plans are not your bag, Vodafone also offers a range of Prepaid Plus plans with a 28-day expiry period. In terms of benefits, you can save AU$5 per recharge when you opt-in to Automatic Recharge. You also get to bank up to 200GB of unused data so long as you recharge before the end of your expiry period.

Putting aside any promotional discounts or data bonuses, Vodafone's 28-day prepaid offerings consist of a AU$35 Prepaid Starter Pack with 25GB of data, a AU$45 Prepaid Starter Pack with 35GB of data, and a AU$55 Prepaid Starter Pack with 50GB of data. These prepaid packs usually come at a discounted rate for the first six months, and will often give you bonus data during this promotional period.

Alternatively, Vodafone also offers a AU$160 Prepaid Plus Starter Pack with a 185-day expiry, which comes with 90GB of data + 60BG of bonus data on activation. You have the option of a AU$320 Prepaid Plus Starter Pack with a 365-day expiry period which comes with 220GB of data. This can also be can also be found at a discounted rate with bonus data during promotional periods.

Vodafone mobile coverage

• Improved coverage in regional Australia
• Awarded best 5G availability by OpenSignal

Vodafone operates the third-largest mobile network in Australia behind Telstra and Optus, however, the telco has caught up significantly when it comes to reach, now only slightly behind Optus in terms of coverage.

Previously, Vodafone managed to reach roughly 96% of Australia's 'metropolitan' population (note the precise wording), which is no small feat. However, a recent network-sharing partnership between TPG Telecom and Optus has seen that number climb up to 98.4% of the Australian population, edged out only slightly by Optus, which currently reaches 98.5% of Aussies. That means Vodafone's coverage should now be comparable to Optus in regional Australia.

Unfortunately, a recent report from OpenSignal has revealed that Vodafone offers the slowest 5G download speeds of the three major telcos, with average speeds that are around half as fast as what Telstra and Optus customers are getting.

Despite this, Vodafone took out the 5G availability award in that same report, meaning its customers are able to maintain a 5G connection for longer than those on the Telstra or Optus network.

Vodafone mobile plans: Extras, perks and offers

• Discounted rates for bundled services
• Excellent international roaming add-on

Despite Telstra and Optus being Australia's two biggest telecommunications companies, it's somewhat surprising that only Vodafone gives customers a reduced rate for bundling multiple services.

For instance, Vodafone customers who sign up to two eligible plans (of AU$30 p/m or more) on the same account, be it phone, tablet or modem-based, are entitled to a 5% 'Bundle & Save' discount on the overall bill.

Not only that, but the discount amount will go up by 5% for each additional service, maxing out at a 20% total discount for five or more bundled plans.

In other words, bundling your family's mobile phone plans with your home internet bill should save you a significant chunk of change. You could even throw in a PS5 console for AU$22.22 p/m on a 36-month plan, so long as you have at least one mobile and one NBN plan on your account.

Aside from the discounts listed above, Vodafone mobile customers can also take advantage of the company's global reach with one of the best international roaming add-ons you can get — for just AU$5 per day, you can access your usual data allowance in over 100 countries, which we think is unbeatable. And if you do go over your monthly limit, additional gigabytes are just AU$5.

Vodafone mobile plans: customer service and community reviews

• Call centre support teams primarily based in Australia
• Predominantly negative online reviews from customers

Vodafone operates in 65 countries across the globe, so you'd be forgiven for assuming that it would mostly use off-shore call centres. In fact, Vodafone Australia's main contact centre is based in Hobart.

However, while the aforementioned contact centre does help people on consumer plans, it's primarily focused on helping business customers. So if you don't manage to get through to the Australian support team, you may end up speaking to someone in an overseas location.

Luckily, Vodafone does have a significant retail presence Down Under, with over 250 physical stores to visit if you'd prefer to solve your matter in-person.

Still, Vodafone has its share of irate customers, based on the online reviews on sites such as Product Review, where it scored 1.5 out of 5, and Trustpilot, where it earned a score of 1.3 out of 5.

As always, it's important to remember that customers will rarely take to the time to post online comments about a company when they are happy, but are more than willing to leave a scathing review when they're inconvenienced.

Vodafone mobile plans: Bottom line

Now that Vodafone is on more equal footing with Optus in terms of reach, the telco has become a more attractive prospect for those who want good coverage and value-packed plans. Admittedly, Vodafone is still in a distant third place when it comes to its 5G rollout, however, the telco's 5G coverage will only get better with time.

Looking for a mobile plan that offers truckloads of data at a reasonable price? That's where Vodafone particularly shines, with plans that offer significantly more data than its two main rivals. On top of this, you'll receive discounted services if you bundle more than one eligible plan on the same account, which is a great option for families.

• Best Australian phone plans with international roaming