Cellular bills are out of control — and this unlimited deal for $30 a month puts the big carriers to shame

A smartphone with Visible being set up on it and a deal badge
(Image credit: Future)

When someone's looking to lower the cost of their monthly wireless bill, I usually recommend Visible. The low-cost carrier offers unlimited data plans that cost a fraction of what you'd pay at a bigger carrier, and that wireless service comes courtesy of Verizon's far-reaching network. Visible's an even better choice right now, as it's offering new customers a way to knock down their cell phone bill even more for the two years.

Thanks to a current promotion at Visible, when you sign up for the carrier using the 'SWITCH25' promo code, you can take $5 off the monthly price of Visible's standard unlimited data plan, bringing the cost down to $20/month. But the savings are even more substantial on the Visible Plus plan where the 'SWITCH25' code lowers cost by $15 to $30/month. And that lower rate doesn't disappear anytime soon — you pay the adjusted rate for the next 25 months.

Visible Plus: was $45/month now $30/month for 25 months @ Visible

Visible Plus: was $45/month now $30/month for 25 months @ Visible
Visible Plus is Visible's premium unlimited plan with 5G coverage from Verizon's fast Ultra Wideband network and a generous 50GB of premium data each month. You can add a smartwatch to your wireless plan at no extra cost and use your phone as mobile hotspot for uncapped amount of data. Sign up with 'SWITCH25' before January 31, and Visible will cut the $45 monthly rate for Visible Plus to $30 — a savings of $15/month. The lower rate will remain in place for 25 months.

The standard Visible plan is one of the cheapest unlimited data plans out there, even before its price cut to $20/month with Visible's promo code. But with the standard plan, your speeds can get throttled if Verizon's network is experiencing any traffic. The Visible Plus plan removes that possibility, offering 50GB of high-speed data before your speeds can be slowed. And that's just one of the perks to what we think is best unlimited data plan of all.

While both Visible plans include 5G coverage, Visible Plus can access Verizon's higher-speed Ultra Wideband 5G network. What's more you get unlimited mobile hotspot data with Visible Plus, and you're able to connect a smartwatch to your plan for free. (That's a $10/monthly charge otherwise.) If you do a lot of traveling, Visible Plus is also appealing because it gives you one day of Global Pass each month to use your data plan when overseas.

I had the chance to test out Visible's service a few years back and found it pretty reliable. As Visible is owned by Verizon (and uses Verizon's towers), speeds are pretty comparable between the two carriers. I also found customer service to be pretty responsive, though it's solely available through the service's website or via a mobile app. If you're the sort who prefers that your support come from a phone call, you may want to look for another wireless provider.

Visible has gained traction in recent years by offering unlimited data at some of the lowest rates around, beating even other discount phone carriers. Here's how the Visible Plus plan compares to what the major carriers charge once you factor in the $15 monthly discount; I've also included rates from some other carriers who specialize in low-cost plans.

Swipe to scroll horizontally
Carrier's unlimited data planMonthly costNotes
Visible Plus$30Regularly $45, but factors in a $15 promotional discount
AT&T Unlimited + 10GB hotspot data$25Requires upfront payment of $300 for a year of service
Verizon Unlimited prepaid plan$50Factors in a $10 autopay discount
T-Mobile Essentials Saver$50Factors in $5 autopay discount
Mint Mobile Unlimited plan$30Requires upfront payment of $360 to get $30/month rate for a year
Boost Mobile Unlimited plan$25Guaranteed rate for as long as you remain with Boost
Cricket 12-month Unlimited plan$23Requires upfront payment of $276 for discounted $23 monthly rate

A lot of wireless providers look to lure switchers by reducing their monthly fees, but those discounts tend to be fleeting. The great thing about this Visible offer is that your discounted rate lasts well into the new year and beyond. Visible's promotion ends January 31.

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Philip Michaels

Philip Michaels is a Managing Editor at Tom's Guide. He's been covering personal technology since 1999 and was in the building when Steve Jobs showed off the iPhone for the first time. He's been evaluating smartphones since that first iPhone debuted in 2007, and he's been following phone carriers and smartphone plans since 2015. He has strong opinions about Apple, the Oakland Athletics, old movies and proper butchery techniques. Follow him at @PhilipMichaels.