Pixel 10 Event LIVE — Pixel 10 Pro Fold, Pixel Watch 4 and all the Made by Google news
Google's newest products, revealed

Google hosted a star-studded launch event today (August 20), but it's hoping the real star power is in the new phones and smartwatches that it showed off at Made by Google. In addition to the usual round of hardware improvements, Google touted new AI features for its devices that look to bolster the company's place as the leader in smart mobile devices.
Google's new phone lineup is led off by the Pixel 10: it's a $799 flagship phone that now features a telephoto lens. It also has a Tensor G5 chipset, the same as the silicon powering the new Pixel 10 Pro and Pixel 10 Pro XL.
Meanwhile, the Pixel 10 Pro Fold is the latest foldable phone from Google. It's the first foldable to offer IP68 dust and water resistance, and it's got a bigger battery, too.
All the Pixel phones support a host of new AI-powered features, including one that puts Gemini to work editing your photos. Other AI highlights include Magic Cue, which instantly surfaces relevant information when you need to reply to an email or make a call, and a real-time translation tool that tries to mimic your real voice so that it's speaking in another language.
Besides its phones, Google showed off the Pixel Watch 4, which boasts several hardware improvements largely focused on the screen and battery. New Pixel Buds 2a wireless headphones are coming, too.
In other words, there's a lot of products to sort through, and that's what we'll be doing here today, as we bring you all the details about the latest Pixel phones and watches.
Made by Google 2025: Here's what's new
- Google Pixel 10 hands-on review: It’ll make you forget that the Pros exist
- Google Pixel 10 Pro and 10 Pro XL hands-on review: A leap forward for AI
- Google Pixel 10 Pro Fold Hands-on Review: The Smartest (and Toughest) Foldable Yet
- Pixel Watch 4 hands on: It could be my new favorite smartwatch for Android
- Google Pixel Buds 2a announced: They could be the best budget earbuds of the year
Watch a Made by Google 2025
If you missed the Jimmy Fallon-hosted Made by Google event, you can watch the replay above. Or you can read our minute-by-minute account of the event along with our ongoing Pixel 10 and Pixel Watch 4 coverage.
Pixel 10: Rumored specs
We'll dive deeper into the rumored features for each likely Pixel model leading up to Made by Google, but for now, here's an overview of the Pixel 10 lineup and the rumored specs for each phone.
Row 0 - Cell 0 | Google Pixel 10 (rumored) | Google Pixel 10 Pro (rumored) | Google Pixel 10 Pro XL (rumored) | Google Pixel 10 Pro Fold (rumored) |
Screen size | 6.3 inches | 6.3 inches | 6.8 inches | 8 inches, interior; 6.4 inches, cover |
Chipset | Tensor G5 | Tensor G5 | Tensor G5 | Tensor G5 |
RAM | 12GB | 16GB | 16GB | 16GB |
Storage | 128GB, 256GB | 128GB, 256GB, 512GB, 1TB | 256GB, 512GB, 1TB | 256GB, 512GB, 1TB |
Rear cameras | 48MP main, 12MP ultrawide, 10.8MP 5x telephoto | 50MP main, 48MP ultrawide, 48MP 5x zoom | 50MP main, 48MP ultrawide, 48MP 5x zoom | 48MP main, 10.8MP ultrawide 10.5MP 5x zoom telephoto |
Front camera | 10.5MP | 42MP | 42MP | 2x 10MP |
Battery size | 4,970 mAh | 4,870 mAh | 5,200 mAh | 5,015 mAh |
What I'm looking for
Even with all the things we know ahead of a product launch — or what we think we know courtesy of all those rumors — there are still some questions heading into any event like Made by Google. And in the case of Wednesday's show, these are the things I'm looking for answers to.
The TLDR version: I expect the two biggest stories to be the Pixel 10 gaining a telephoto lens — assuming that rumor is true — and the possibility of the Pixel 10 Pro Fold picking up IP68 water and dust resistance. The other big issues: what Google AI features will debut thanks to the Tensor G5 chip, how long the new Pixels will last on a charge and what Google's going to charge for its new phones.
Is Google planning a price hike?
We'll be holding our breath until the end of the Made by Google event to find out what Google plans to charge for its phones. The good news — most models should cost the same as their Pixel 9 counterparts, with the Pixel 10 expected to have a $799 starting price. But there is one exception.
That's the Pixel 10 Pro XL, the larger of the two Pro models. It's tipped to start at $1,199, which would be a $100 price hike over the cost of the Pixel 9 Pro XL.
But is that really a price hike? We hear that Google is planning on including base storage of 256GB with the new XL instead of the 128GB found in the Pixel 9 Pro XL. And the 256GB version of the current phone costs $1,199.
So yes, if that rumored price is true, you'll be paying the same for the 256GB Pixel 10 Pro XL as you did for the 256GB Pixel 9 Pro XL. You just won't have the option of paying less for an 128GB model.
A more competitive foldable phone price
Despite the arrival of a cheaper Galaxy Z Flip last month in the form of the Galaxy Z Flip 7 FE, foldable phone prices are not really coming down, at least when we're talking about the models that open up like a book to reveal a larger screen. After all, the Galaxy Z Fold 7 saw its price go up $100 to $1,999.
Can the Pixel 10 Pro Fold buck that trend? Some people seem to think so. A rumor from back in the spring put the price of Google's upcoming foldable at "around $1,600," which sounds like a price drop for the Pixel 9 Pro Fold's $1,799 starting price. More recently, a report had the Pixel 10 Pro Fold retaining that $1,799 cost.
Of course, if that latter move is the cast, that means the Pixel 10 Pro Fold will cost even less than Samsung's comparable foldable phone just by standing still.
Hey, Siri... in your face
Google loves putting out teasers for its upcoming phones ahead of launch events. It also likes tweaking Apple. So when it can put out a video that does both, you know the company is going to shoot its shot.
"If you buy a new phone because of a feature that's coming soon," the video intones, "but it's been coming soon for a full year, you could change your definition of 'soon.' Or you could just... change your phone."
This isn't too subtle a dig. Apple previewed Apple Intelligence at the 2024 Worldwide Developer Conference, and that included a promise of a more personalized digital assistant that made better use of AI. That hasn't happened yet — and won't until 2026.
Meanwhile, Google's expected to roll out new AI features powered by the Tensor G5 chip as part of the Pixel 10 launch. And one of those features could be a more context-aware personal assistant. The above ad seems to hint at that.
Your watch could gain more accurate tracking
Google could have a lot of changes in store for its latest smartwatches. But my colleague Nick Harris-Fry is excited about one rumored improvement in particular — dual-frequency GPS.
Current Pixel watches already feature GPS tracking for keeping tabs on your workouts, including stats like distance run and your pace. But if you find yourself in a city with a lot of tall buildings or a particularly dense grove of trees, that data isn't always accurate. Dual-frequency GPS addresses this shortcoming by boosting accuracy — that's why you'll find it on a lot of rugged watches like the Galaxy Watch Ultra and Apple Watch Ultra 2.
If rumors are accurate, the Pixel Watch 4 could offer it as well — and maybe in a watch that costs a little bit less than those wearables.
Celebrity roll call
Google is no stranger to celebrity cameos. Last year's Pixel 9 launch saw actress Keke Palmer and basketball star Jimmy Butler, while fellow hoopster Giannis Antetokounmpo dropped by Google I/O in the spring. Expect more celebrity drop-ins for the Made by Google event this week, with the event placeholder video touting some of the expected appearances.
- Talk show host Jimmy Fallon
- Basketball star Stephen Curry
- F1 driver Lando Norris
- some combination of the Jonas Brothers
New earbuds rumored
It's been a minute since the Pixel Buds A series debuted — well, four years to be precise. So rumors of an updated version appearing at Made by Google aren't exactly emerging out of thin air. And the fact that images of the Pixel Buds 2a have surfaced suggest that there may be some fire to this particular smoke.
I'm not sure how much the images tell us about these wireless earbuds, other than they bear a striking similarity to the Pixel Buds Pro 2. But indications are that they'll potentially match some of the colors that the new Pixel 10 phones will feature — such as the Iris image pictured above.
As for features, we hope the new earbuds will deliver improved sound quality and better battery life, which could be in the cards given what the Pro versions are capable of.
Top Pixel 10 rumors
By now, a lot of Pixel 10 rumors have trickled out — so many in fact that it may be hard to keep up with everything. No matter: my colleague Scott Younker lists the five potential Pixel 10 revelations he's most excited about, staring with the camera upgrade on the base model and working his way up to the Tensor G5 chip.
A new way to power your Pixel Watch
If you're sick of the Pixel Watch 3's magnetic pin charger, which drives one Tom's guide staff member up the wall, then you may be happy to hear things could change with Pixel Watch 4.
Rumors say that we could get a brand new charging system which tops up the Pixel Watch 4's battery from the side, rather than underneath. While that's not a return to the magnetic charging system of the original Pixel Watch, it might be progress. We're curious to see how the charging experience changes, at the very least.
Here's hoping it's easier to pull off a charging session, and without the overheating experienced by the first Google watch.
Extra durable foldable
When it comes to durability, foldable phones don't enjoy quite the same natural protection as non-folding phones. Things have improved a lot over the years, but that disconnect is still there. But the Pixel 10 Pro Fold could help close the gap.
Rumors indicate that the new Google foldable will have an IP68 water and dust resistance rating — something no other foldable has offered before. In the past the most we've seen is the likes of the Galaxy Z Fold 7, which has a rating of IP48. Same water resistance, but significantly less protection from dust.
And as we saw with the original Galaxy Fold, too much dust and other foreign particles can cause a lot of problems inside a foldable phone. Here's just hoping the Pixel 10 Pro Fold isn't the last phone to reach that benchmark.
Magnetic charging for the masses
After Samsung gave us the half-baked version of Qi2 wireless charging back in January, without magnets built-in to the phone, a lot of people were left disappointed. It means that magnetic charging on Android was still reliant on special cases, or buying a mid-range phone from HMD.
But that might be about to change, with rumors claiming the Pixel 10 line-up will come with a feature called "PixelSnap." Which is apparently just a fancy name for Qi2 charging on Pixel phones — with all the magnets and upgrades you'd expect from the standard.
There's still a bit we don't know, like if Google will offer basic Qi2 or the newer Qi2.2 standard — which offers up to 25W wireless charging speeds. But for now we can be happy that magnets are apparently going mainstream on something that isn't an iPhone.
Storage switch around
Pricing leaks for the Pixel 10 lineup have teased the possibility that Google may scrap the 125GB storage option — but only on the Pixel 10 Pro XL. Like the iPhone 16 Pro Max and Samsung Galaxy S25 Ultra, Google may be scrapping the smaller storage option in favor of 256GB.
Sadly this may not be the case with the Pixel 10 or the Pixel 10 Pro — with leaks pointing towards both starting at 128GB. That means prices don't appear to be rising, but you also end up with far less space if you opt for the cheapest option.
Telephoto camera without the Pro price tag
For years the telephoto lens has been reserved for the Pro Pixel, and standard models haven't been able to enjoy that sweet optical zoom. But that may be about to change with Pixel 10, which could come packing an 11MP telephoto lens complete with 5x optical magnification.
Sadly this may come at the expense of other camera hardware. The Pixel 10 is supposedly coming with a 48MP main camera, which is down from 50MP and honestly isn't the worst downgrade in the world. However the ultrawide lens may be dropping from 48MP to just 12MP. Which is pretty significant, and the price you pay for that third lens.
Say goodbye to shaky videos
Of course zooming isn't the only upgrade rumored to be coming to the Pixel 10. Word is that the phone may also include improved video stabilization, to the point where it's comparable with the best smartphone gimbals.
If this rumor is true it would be quite the upgrade, and one that will be welcomed. Nobody likes their videos getting jerky and blurred because of stray movement, and any upgrades Google can offer to stop that happening can only be a good thing for budding videographers.
The only question is, will it be based on hardware, AI software or both?
Another Pixel AI?
Pixel phones are filled to the brim with AI features, including the Gemini Assistant, but Google could be throwing in one more for good measure. "Pixel Sense" as it's reportedly called, has been rumored for a long time now and could finally make its debut on Pixel 10.
Apparently the assistant will learn more about you, the phone owners, by taking data from various Google services. The idea being that it can offer more personalized assistance on your phone, similar to what Samsung does with the Personal Data Engine and Now Brief.
To the point where we may see the AI predict what you need before you even have to ask for it.
Unsurprisingly, leaked benchmarks are poor
At this point, it's no huge surprise that Pixel phones perform pretty poorly in performance benchmarking. In fact, it's practically tradition and it seems like the Pixel 10 Pro XL won't be breaking ranks.
Leaked benchmarks, allegedly from a retail store employee, show off some pretty poor Geekbench scores. While the 2,296 figure is noticeably higher than the Pixel 9 Pro XL (which scored 1,929 in single-core testing) it's leagues behind the likes of the Samsung Galaxy S25 Ultra (3,031) and iPhone 16 Pro Max (3,386).
But while we're not seeing the performance leaps many had hoped for, this doesn't mean doom for the Pixel 10 series. Google has always maintained that the Tensor's unique capabilities, especially AI processing, trump raw performance.
Is it disappointing? Yes. But are we surprised? Not in the slightest.
Thicker watch design, bigger battery?
The Pixel Watch 4 is sure to bring some big performance updates, but it could also benefit from a boost in longevity. That will bring with it a slightly chunkier design, although Google will retain the 41mm and 45mm sizings that debuted with the Pixel Watch 3.
According to rumors, the Pixel Watch 4 will measure 14.3mm thick instead of the 12.3mm of the Watch 3 to account for that bigger battery. The good news is the bezels around both those screen sizes are believed to have been slimmed down, too.
Under normal usage conditions, Google sets the Pixel Watch 3 battery life at 24 hours per charge, which is consistent with our own testing. We'd like to see Google shoot for 36 hours on a single charge.
AI-assisted photography
Some of Google's best implementations of AI have been around improving photos and there's likely to be a lot of talk about this during the keynote. Specifically, we could see the announcement of a new feature called Camera Coach designed to — you guessed it — coach you into taking better pictures.
Reports earlier this month (h/t Android Headlines) suggested the Pixel 10's Camera Coach feature will use Gemini to provide users with real-time instructions on how to get better shots at the point of capture. Things like adjusting your angle or trying to change the lighting come to mind as obvious suggestions.
A feature like this would seem like a slam dunk for Google to unveil, blending the Pixel's twin strengths of photography and AI. The only question is whether or not this would be a Pro-only feature or if the regular Pixel 10 (and possibly older Pixel models) could benefit too.
Fixing the Pixel 9 Pro Fold's biggest problem
One of the biggest problems affecting older Google foldables is that their wireless charging is painfully slow. Just 7.5W on the Pixel 9 Pro Fold, which is basically nothing. Thankfully things look like they're going to change with the Pixel 10 Pro Fold.
According to leaker Evan Blass, the phone is fully certified for Qi2 wireless charging. While this does mean magnets are involved, it also means that the phone should offer at least 15W wireless charging speed — double that of last year's model.
Possibly higher, depending on whether any of the new phones support the Qi2.2 standard, which offers up to 25W wireless charging. But since Qi2.2 is still very new, I wouldn't get too excited about that prospect.
How much can we expect to pay?
Google has a reputation for offering slightly cheaper phones than the competition, though a few years of price hikes have pushed the cost up quite a bit. Thankfully leaks suggest that may not be the case this year.
According to Android Headlines the Pixel 10 will start at $799 for a 128GB model, with the price rising to $899 for a 1256GB variant. Meanwhile the Pixel 10 Pro starts at $999 for 128GB, with prices rising to $1,099 for 256GB, $1,219 for 512GB and $1,449 for 1TB. Those are unchanged from last year.
The Pixel 10 Pro XL may seem more expensive on paper, but that's because Google is reportedly scrapping the 128GB storage option. So prices start at $1,199 for 256GB, then rising to $1,319 for 512GB and $1,549 for 1TB. That's the same as equivalent Pixel 9 Pro XL models, albeit with a slightly higher cost of entry.
The temperature sensor is probably sticking around
If you're a fan of Google's temperature sensor, then I may have some good news for you. Teaser images for the Pixel 10 Pro seem to include the same rear-mounted temperature sensor we saw on Pixel 8 Pro and Pixel 9 Pro. It's right there, underneath the flash on the camera bar.
We haven't heard any details about the sensor leak, so we have to assume it'll function the same way as previous models. That means you can take temperatures of humans, food and liquids using the back of your phone. Assuming that is something you ever felt the need to do.
Could we get a new Pixel Stand?
With Qi2 wireless charging supposedly coming to the Pixel 10 series, this could be the perfect time for Google to release a new Pixel Stand wireless charger. Or at least that's what Tom Pritchard, Tom's Guide's UK Phones Editor, is hoping for.
Considering how much Tom loved the second generation Pixel Stand, he's been waiting a long time for something better — and faster. The addition of magnetic wireless charging means that now is the perfect time for a new model, ideally with support for magnets and Qi2's faster speeds.
But we haven't heard any leaks, so it's a little unclear whether that will actually happen
The AI champ gets ready to reload
We all know that Google sets the pace when it comes to AI on mobile devices. But how much better is the Pixel than other top phones from Apple and Samsung?
This summer, we decided to find out. We conducted an AI phone face-off, testing the top devices from each phone maker in six different areas — writing, translation, transcription, photo editing, image generation and AI assistant performance. Google’s current Pixels took four of the six contests, with only Samsung topping it in image generation and the digital assistant categories.
We’ll see if any of the new Gemini AI capabilities coming from Google this week help the new Pixels surpass Google in those areas.
Pixel 10 vs. Pixel 9 — what we think will change
It’s always useful comparing a current phone to the rumored changes for something that’s about to come out. That can give you a sense of just how big a change we’re looking at with an upcoming release.
So when it comes to a Pixel 10 vs. Pixel 9 comparison, the biggest changes based on rumors appear to be the addition of a telephoto lens to the Pixel 10 — the Pixel 9 has just a main camera and an ultrawide shooter — Qi2 wireless charging and a bigger battery. And of course, we’d expect this year’s phone to get a new Tensor chip.
Pixel Watch 4: A closer look
Here's some Pixel Watch 4 details that have leaked out ahead of Made by Google, specifically involving the colors. Earlier this month, leaker Bedros Pamboukian found some photos reportedly showing the Pixel Watch 4. And the colors found include Black, Silver, Gold and Moonstone.
Meanwhile, there are also Active Sports bands in Iris, Lemongrass, Moonstone, Obsidian and Porcelain, according to that same leak.
All the colors of the rainbow
People always want to know what colors new phones come in — particularly Google’s Pixels, since they usually feature some pretty eye-catching hues. We may not have to wait until Wednesday’s keynote to find out what colors Google has picked this year, at least when it comes to the Pixel 10.
Leaked renders for the standard model from Android Headlines showed off four options — Obsidian, Indigo, Frost, and Limoncello. That’s black, blue, white and lemon-lime in non-marketing speak. It also means that the pinkish Peony and minty Winter Green from the Pixel 9 won’t make the new version of Google’s phone.
As for the Pro models, we’ve only seen leaked Pixel 10 Pro cases that suggest colors of Moonstone (light grey), Jade (light green) and Porcelain (off white.) Leaked Pixel 10 Pro Fold renders indicate Moonstone and Jade colors for the foldable option.
Google Pixel 10 Pro Fold vs. Galaxy Z Fold 7
One of the more intriguing face-offs after Google shows off its new phones will be a Pixel 10 Pro Fold vs. Galaxy Z Fold 7 comparison. That's in part because the Galaxy Z Fold 7 just arrived a month ago, and it immediately impressed me and my colleagues for its thin design and AI-focused features, as you can read in Mark Spoonauer's Galaxy Z Fold 7 review.
The question is how Google's foldable will stack up to the new model from Samsung. Certainly, AI features figure to be a key given the Tensor G5 processor likely to power the Fold. And the durability and design of the phones could be another big factor.
Pixel Watch charging predicament
My colleague Tom Pritchard has a beef with the Pixel Watch 3. Specifically, he doesn't like the way the current Pixel Watch charges, and he's hoping the Pixel Watch 4 fixes that.
The issue: Tom thinks the 4-pin connector on the Pixel Watch 3 doesn't connect that securely, making charging the watch an inconsistent process. The hope is that the Pixel Watch 4 brings back wireless charging, something Google's original smartwatch offered.
We'll see soon enough if he gets his wish.
Expected Pixel Pro changes
How is the Pixel 10 Pro going to evolve year over year? Nobody knows for sure until Google reveals the new phone a little less than 24 hours from now. But there are enough rumors out there to let us do some preliminary Pixel 10 Pro vs. Pixel 9 Pro comparisons, and the answer appears to be new chipsets, bigger batteries and better (though not necessarily bigger) displays.
Android's new look
Back in May, Google showed off Material 3 Expressive, the updated design language for both Android 16 and Wear OS 6. It promises more personalization and expressiveness in the software elements on your phone and watch.
Even though Android 16 has started rolling out, Google has yet to release Material 3 Expressive, though it's starting to appear in some elements. At the time of the announcement, Google said the launch would come later this year... so that's something to keep an eye on during Made by Google just in case "later this year" is now.
Could the Android 16 desktop mode finally be a reality?
During Google I/O 2025, Google showed off a project it's been working in conjunction with Samsung. The Android 16 desktop mode was quietly revealed at the developers conference, which Google has reportedly been building on the foundation of Samsung DeX.
It would certainly be a special treat if Google were to announce this feature alongside the Pixel 10 lineup, which would gives its phones yet another weapon in its arsenal against future phones like the iPhone 17 and Galaxy S26. With a desktop mode, it would essentially give the Pixel 10 access to a desktop PC-like interface that Samsung users have been enjoying with Samsung DeX for years on select devices.
Editing photos could be as easy as typing your requests
With the introduction of AI, it has transformed the way people edit photos and videos. No longer do they have to spend a lot of time to tediously make the edits they want. Google could be prepping a big reveal with its Pixel 10 lineup.
Just a few weeks back, a report indicated that Google is working on a feature called "help me edit," which was uncovered in code with Google Photos v7.38. Basically, you'll be able to edit photos by typing your requests in a text box. One example that was in the report involved changing the color of a car from red to blue.
Rather than going through menus getting the exact edits you want, you could potentially tap into this feature and write down what you want — and that should save you a lot of time.
Pixel 10 Pro cameras could be bad news
I've been following all the Pixel 10 Pro camera rumors. Just with last year's models, the Pixel 10 Pro and 10 Pro XL are tipped to have the same camera system. However, it doesn't appear as though the rear cameras are getting any hardware upgrades based on all the rumors — and that could be bad news.
Our many shootouts have already shown how the latest Pixels have come up short, like in our 200 photo shootout with the iPhone 16 Pro Max vs. Pixel 9 Pro XL. And if the rumors turn out to be true that the Pixel 10 Pro cameras won't be getting upgrades, it's going to lean on AI and new image processing algorithms to boost their performance.
Pixel 10 should put pressure on the iPhone 17 — here's why
Even though neither phone has been officially announced, a Pixel 10 vs. iPhone 17 face-off preview should give you some idea of how these two flagship phones stack up against one another. We certainly know a lot more about the Pixel 10 due to the substantial amount of leaks and rumors around it the last couple of weeks, but Apple's tipped to reveal the iPhone 17 next month at a rumored September 9th event.
While these two match up nicely when it comes to price, based on how their predecessors both sold at $799, there might actually be more pressure on the iPhone 17. Not only is the Pixel 10 set to debut a third camera into its arsenal, but it appears to be backed by more AI features that could widen the gap against the iPhone 17.
Here's what Google's Pixel 10 phones might be packing
We're still waiting for more concrete details on the new phones we expect to see at the Made by Google event tomorrow, but we've already heard some pretty compelling reports and rumors about the hardware going into the Pixel 10 series.
We've compiled the best reports we've heard together into the chart below to give you a sense of what we're expecting to see from the future of Pixel.
Will this prove true? There's only one way to find out, and unfortunately it means waiting until tomorrow for the official reveal.
Row 0 - Cell 0 | Google Pixel 10 (rumored) | Google Pixel 10 Pro (rumored) | Google Pixel 10 Pro XL (rumored) | Google Pixel 10 Pro Fold (rumored) |
Screen size | 6.3 inches | 6.3 inches | 6.8 inches | 8 inches, interior; 6.4 inches, cover |
Chipset | Tensor G5 | Tensor G5 | Tensor G5 | Tensor G5 |
RAM | 12GB | 16GB | 16GB | 16GB |
Storage | 128GB, 256GB | 128GB, 256GB, 512GB, 1TB | 256GB, 512GB, 1TB | 256GB, 512GB, 1TB |
Rear cameras | 48MP main, 12MP ultrawide, 10.8MP 5x telephoto | 50MP main, 48MP ultrawide, 48MP 5x zoom | 50MP main, 48MP ultrawide, 48MP 5x zoom | 48MP main, 10.8MP ultrawide 10.5MP 5x zoom telephoto |
Front camera | 10.5MP | 42MP | 42MP | 2x 10MP |
Battery size | 4,970 mAh | 4,870 mAh | 5,200 mAh | 5,015 mAh |
Gemini might help you take better photos with the Pixel 10
We still don't know what new features to expect from a new Pixel 10 smartphone, but the folks over at Android Headlines have an idea.
They're claiming to have heard reports that Google will debut a new feature for the Pixel tomorrow called "Camera Coach" that taps into Gemini to give you tips on shooting better photos in real time. This might include tips like how to move the phone or adjust the lighting, but we'll have to wait and see to be sure!
The Pixel 10 may eliminate blurry video for good
Another rumor we've heard about what will be revealed at tomorrow's Made by Google event is that the Pixel 10 series may gain improved video stabilization.
If that proves true it may be a huge boon for folks like me with shaky wrists and little inclination to plan before whipping out the phone and capturing a video. It's yet unclear whether this rumor will come true and how it might be achieved, but my money's on some form of advanced AI image processing tech.
Are we going to see the next evolution of Google AI with the Pixel 10?
While we still don't know what to expect from tomorrow's Made by Google event, it's fun to see what everyone is reporting might be unveiled at the big show.
Case in point: Android Authority reports that Google will talk up a new feature for the Pixel 10 that can access your on-device media and even other apps to do things like provide contextual suggestions, automate tasks for you (like organizing your photos) and more, all on device without dialing out to a remote server.
It's a promising report, but we'll have to wait and see if it's true!
Don't expect a speed demon
While we won't know for sure how powerful Google's new phones are until we get some in for testing, I'm not expecting the Pixel 10 to be a speed demon—and early reports back that up.
If you missed it, earlier today we caught wind of some leaked benchmarks (allegedly from a retail store employee) which suggest middling performance. While the leaked scores suggest the new Pixel phones have good single-core performance, the numbers simply don't match what we see from the latest Apple and Samsung phones.
But of course, raw speed is just one aspect of a phone's appeal and many of us don't even care that much about it—I for one care a lot more about stability and useful features than I care about raw speed. We'll just have to wait and see what Google delivers this week!
Pixel 9 Pro XL has the brightest screen we've tested, Pixel 10 Pro XL could beat it
Row 0 - Cell 0 | Brightness (nits) | Color (DCI-P3) | Accuracy (Delta-E)* |
Galaxy S25 Ultra | 1,860 | 90.8% | 0.24 |
iPhone 16 Pro Max | 1,553 | 80.9% | 0.26 |
Google Pixel 9 Pro XL | 2,469 | 82.8% | 0.24 |
There hasn't been a whole lot of leaks surrounding the displays on the Pixel 10 Pro, apart from how it's tipped that Google is going with a 480Hz Pulse Width Modulation (PWM) dimming — to help out with eye strain and fatigue. Still, we bet that Google will want to up the ante after the Pixel 9 Pro XL produced a record breaking mark.
That's because its Super Actua display recorded a peak brightness of 2,649 nits, which you can see from the chart above exceeds its closest rivals in the iPhone 16 Pro Max and Galaxy S25 Ultra. It doesn't beat them, it blew them out of the water.
With the Pixel 10 Pro XL, we suspect that it will deliver an even better result. Naturally, a brighter screen helps out ibn a number of ways, especially with outdoor visibility.
Don't forget the Pixel 9a
There's going to be a lot of focus on the Pixel 10 models on Wednesday and beyond — understandable since they're the new phones on the block. But Google has already released a phone this year, and it's a pretty good one, especially if you don't like paying up for your mobile devices.
The Pixel 9a kept the $499 starting price of its predecessor, while adding a Tensor G4 chipset that handles most — though not all — of the same AI features on board the standard Pixel 9 flagships. And it also happens to be the best camera phone for less than $500, if you value high-quality images.
In fact, you may go so far as to wonder if the new Pixel 10 or the Pixel 9a will be the better buy. We asked the same Pixel 9a vs. Pixel 10 question back when the 9a first came out and the Pixel 10 was but a rumor instead of a soon-to-launch device. Our conclusion at the time: the Pixel 10 is likely to have more up-to-date features and impressive hardware, but the Pixel 9a has plenty to offer would-be bargain hunters.
Farewell to the SIM card
If you have an attachment to physical SIM cards, you may find the Pixel 10 series not to your liking, at least if a last-minute Evan Blass post is anything to go by.
https://t.co/gRsFk9FFL7 pic.twitter.com/lb27NDWcEgAugust 19, 2025
"Tipster reports that the P10, P10P, and P10PXL will all ditch the physical SIM tray in favor of two active eSIM slots," the leaker's post reads. "Only the P10PF will support hardware SIMs."
For what it's worth, Apple has included eSIM support on iPhones since 2018, but it was the iPhone 14 series released three years ago that dropped phyiscal SIM card support entirely (at least in the U.S.)
Google's countdown
Meanwhile, Google is counting down the hours to Wednesday's event with a few teaser tweets of its own.
Ask more of your phone | 8.20.25Watch #MadeByGoogle tomorrow at 1pm ET: https://t.co/nEgVpOmUCI pic.twitter.com/pEeaQ8oGSfAugust 19, 2025
"Ask more of your phone" seems to be the theme of this year's Pixel launch, which would suggest a big focus on software features — particularly those powered by AI.
But then again, you probably figured that out on your own.
Battle of the Android phones
Once the Pixel 10 is shown off tomorrow, two major Android phone makers — Google and Samsung — will have completely updated phone lineups. And that's going to mean a showdown to see who makes the best Android phone.
Why wait for a full product launch, though, when rumors already give us some clue as to how a Pixel 10 vs. Galaxy S25 face-off could shake down? Depending on what Google winds up unveiling, we could be in for a real phone fight.
The biggest AI rumors
Stop us if you heard this before, but AI is going to be a big part of the Pixel 10 launch. So big, in fact, that my colleague John Velasco has rounded up the three rumored Pixel additions that could revolutionize AI on your phone.
A blast from the past
This latest Made by Google event will be the second one held in August — previously Google showed off its hardware in October, long after other tech companies had launched their latest phones in advance of holiday shopping.
History may not repeat itself, but it sure does rhyme. So here's a look back at what Google announced at the same event last year, just in case it offers any clues about the 2025 edition.
- New Pixel 9 phones, including three Pro models (the Pixel 9 Pro, Pixel 9 Pro XL and Pixel 9 Pro Fold)
- Pixel Watch 3
- Pixel Buds Pro 2
- Lots of Google AI and Google Gemini capabilities
Sound familiar? It could be very familiar around 1 p.m. ET today.
What to look for with the new Pixel buds
It's widely assumed that Google will have a new pair of lower-cost wireless earbuds to show off today in the form of the Pixel Buds 2a. But what exactly will this rumored audio add-on bring to the mix?
Our audio editor Tammy Rogers has some ideas with four things to look for with Google's Pixel Buds 2a announcement.
Premium Android phones compared
When it comes to the best phones, there's few better options than the Galaxy S25 Ultra. Will the Pixel 10 Pro XL that's debuting today be able to match it? Our Pixel 10 Pro XL vs. Galaxy S25 Ultra comparison looks at what the rumors say about this match-up of premium Android options.
Putting on the pounds
2025 may be the year the likes of Samsung and Apple released new super-thin and lightweight phones, but don't expect that from Google. In fact, leaked specs suggest that the Pixel 10 series might actually be heavier than their predecessors.
Why? It may all be down to the inclusion of Qi2, and the magnetic wireless charging system that's rumored to have been added to the phones. As useful as the upgrade is, that extra hardware doesn't weigh nothing. Plus we have to account for other potential upgrades, like larger batteries, the Pixel 10's telephoto lens and so on.
More accurate outdoor workouts
One rumor that Tom's Guide's Nick Harris-Fry is excited about on the Pixel Watch 4 is the inclusion of dual-band GPS. It's a feature found on more of the best smartwatches, and it's a welcome addition for anyone who loves outdoor workouts.
Dual-band boosts the accuracy of GPS on your wrist, which will help keep track of you among tall buildings, dense trees and any other obstacles you may come across in the great outdoors. That way you stay connected, and gey a more accurate picture of where you've been.
A new wearable design?
Speaking of the Pixel Watch 4, rumor has it that Google will implement a tweaked design on this year's smartwatch. It'll apparently maintain the same circular design, but it looks slightly thicker than before -- likely due to the larger battery that's been rumored.
It's also been claimed that we'll get a thinner bezel and a slightly larger screen as a result. Other leaks suggest we may also see significantly higher brightness, potentially as high as 3,000 nits.
Not to mention the fact there there may be a new charging system, which supplies power to the side of the watch rather than the bottom.
Time for a new Pixel Stand?
With Qi2 all but certain to be landing on the Pixel 10 series, my colleague Tom Pritchard is insistent that now is the time for a new Pixel Stand charger. One that can take advantage of the faster Qi2 speeds, and take advantage of those magnets rumored to be in the phone.
Plus, when you remember that the Pixel Stand 2 was discontinued last year, Google has a big hole in its accessory lineup. And a brand new, magnetic, Pixel Stand could be the perfect shape to fill it.
Don't expect record-beating performance
Tensor chips have never offered industry-leading performance power, and it sounds like the Tensor G5 won't be any different. According to leaked benchmarking specs we can expect a marginal increase compared to Tensor G4, but that doesn't mean it's anywhere close to the likes of Samsung and Apple.
Whether that matters or not is a different story. Tensor has always been more about AI and security than performance — with some photography prowess thrown in for good measure. Which in a world of growing AI competition, may be exactly what Google needs to be focussing on.
Gemini could have some company
Google could be adding a second Ai to the Pixel 10 series, currently rumored to be named "Pixel Sense". This software has been rumored for some years, and according to the latest news it's supposed to be a more personalized assistant than Gemini.
In other words, it's an on-device AI that learns from you and your Google data, predicting what you might need and when. A bit like Samsung's Now Brief, but with a Google flair to it.
Extra foldable durability
The Pixel 10 Pro Fold could be a landmark foldable phone. Not because it dropped some thickness or weight, like the Galaxy Z Fold 7, but because it's expected to be the very first foldable with an official IP68 rating.
Recently we've only see phones arrive with an IP48 rating, which doesn't offer nearly as much protection from dust and other stray particles. That means the 10 Pro Fold may have been rated for the highest level of dust resistance, alongside some of the best water resistance available.
Considering how much havoc dust can cause if it gets in your phone, and the number of moving parts in a foldable screen, that's a very impressive feat by Google.
AI-guided camera lessons
If you're bad at taking photos, or simply want to get better, then the Pixel 10 might have the feature for you. We've heard about something called "Camera Coach," which uses Gemini AI to show you how to improve your photography skills.
The features supposedly work in real time, and it sounds like a pretty great idea for us. After all, it doesn't matter whether you're a total newbie or a seasoned pro, there's always something you can do to improve your picture.
How much can we expect to pay?
The last few years have seen a bunch of price hikes levelled at us from Pixel HQ. but according to a last-minute leak from Evan Blass that may not be the case this year. Both the Pixel 10 series and the Pixel Watch 4 should be staying at the same price as last year.
This means the Pixel 10 starts at $799, while the Pixel 10 Pro starts at $999. The only exception to this is the Pixel 10 Pro XL which starts at $1,199 compared to last year's $1.099.
Row 0 - Cell 0 | Pixel 10 | Pixel 10 Pro | Pixel 10 Pro XL | Pixel 10 Pro Fold |
128GB | $799 | $999 | - | Row 1 - Cell 4 |
256GB | $899 | $1,099 | $1,199 | $1,799 |
512GB | - | $1,219 | $1,319 | $1,919 |
1TB | - | $1,449 | $1,549 | $2,149 |
Because Google has apparently scrapped the cheaper 128GB model, the starting price is now $100 higher than the cheapest Pixel 9 Pro XL. However the price does match last year's 256GB XL variant.
Row 0 - Cell 0 | Pixel Watch 4 41mm | Pixel Watch 4 45mm |
Wi-Fi | $349 | $399 |
LTE | $449 | $499 |
Blass also revealed what Pixel 10 accessories may cost, including the new $129 Pixel Buds 2a and the $39 magnetic Pixelsnap charger.
Row 0 - Cell 0 | Price |
Pixel Buds 2a | $129 |
Pixelsnap Ring Stand | $29 |
Pixelsnap Charger | $39 |
Pixel Flex 67W Charger | $59 |
Pixelsnap Charger with Stand | $69 |
A celebrity host
A post shared by Google Pixel (@googlepixel)
A photo posted by on
I can't say I ever remember a time where someone noteworthy hosted a Made by Google event, other than various important Google people. But this year that's changed, with Tonight Show host Jimmy Fallon taking on those responsibilities
Fallon himself confirmed the news on the Made by Google social media pages, while also attempting to namedrop some of the announcements we'll be seeing at the show. But unless Google has decided to scrap all its usual branding to name all its products [BLEEP], we're not actually getting any extra hints on what's to come.
Fixing a Foldable charging mistake
While non-folding Pixels have had fairly reasonable wireless charging speeds the past few years, the Pixel 9 Pro Fold was sorely lacking in that department. In fact it was limited to just 7.5W speeds, which is outrageously slow compared to other phones.
Thankfully that could be changing, with Evan Blass claiming that the Pixel 10 Pro Fold will be fully Qi2 compliant. That means it should offer wireless charging speeds of at least 15W — or double that of last year's model.
Opening and re-opening
On the topic of the new foldable Pixel, Google published a teaser trailer for the Pixel 10 Pro Fold too.
This one isn't as snarky as the one Google made for the regular Pixel 10, which subtly criticizes Apple's slow rollout of AI features. This one just focuses on the signature feature of any folding phone — the fun of opening it up to use the big inner display.
A loose Pixel
There's apparently a Pixel 10 lurking somewhere out in the wild already, as a prototype was offered up on a Chinese auction site last month.
It looks a little different than the regular Pixel 10, presumably since it's not meant to be a final production model. But overall, it was an early sign of the phones we're going to see officially for the first time today.
Going all in on the eSIM?
If you've bought an American iPhone anytime in the last 4 years, you'll know that you're not allowed physical SIM cards anymore. Now it sounds like Google may be following that example.
According to Evan Blass, leaked images of the Pixel 10's packaging suggests that users will need to an eSIM if they want to use the phone, which means no more SIM card or SIM trays. However it is unclear whether this change will only apply in the U.S., lime iPhones, or if Google will be pushing international users onto eSIMs too.
Avoid shaky camera footage
One persistent rumor claims that the Pixel 10 series will have a brand new form of camera stabilization, which leakers have likened to the DJI Osmo Mobile 6. Sadly it's not clear whether this upgrade will rely on a brand new physical camera stabilization rig, specialist (like AI) software, or a mixture of the two.
Whatever happens, we can all agree that this is a good upgrade. Nobody like blurry shaky video, especially if you're trying hard to keep everything steady.
A Pixel Buds price hike
It may have gotten lost in the natural focus on Pixel phone pricing, but Google's low-cost earbuds may be due for a price hike.
Those prices leaked by Evan Blass ahead of Made by Google note that the Pixel Buds 2a will cost $129. When the original Pixel Buds A-Series debuted, they were just $99. So that's a $30 price hike.
On the one hand, it has been four years since Google came out with a pair of low-cost earbuds. On the other, at a time of rising prices, will people really want to pay more than $100 for what are supposed to be low-cost earbud alternatives? It all depends on the features the Pixel Buds 2a bring to the table.
A matter of storage
It's widely assumed that Google is going to up the storage on the Pixel 10 Pro XL to 256GB, a way of increasing the starting price on its XL model without hiking up the price on that specific model. (The Pixel 9 Pro XL may have started at $1,099, but that got you a 128GB version of the phone.) If the Pixel 10 Pro Fold offers the same capacity as the Pixel 9 Pro Fold in its base model, that device will also start with 256GB of storage.
That would apparently leave the Pixel 10 Pro as the odd Pro model out.
So far, all the Pixel 10 Pro leaks have that model featuring 128GB in its base offering. And as my colleague Tom Pritchard wrote, 128GB feels kind of skimpy for a phone with a Pro label — especially in this day and age where we pack photos, apps and more onto our devices.
Google's not exactly an outlier here. The iPhone 16 Pro — which has the same $999 starting price that the Pixel 10 Pro is expected to feature — also comes with 128GB of storage, while the iPhone 16 Pro Max ups things to 256GB in its base model. Still, Apple's not the phone maker to match when it comes to storage, as Cupertino has been notoriously stingy with capacity, only dropping the 64GB configuration of its iPhones with the iPhone 13.
Heavier phones?
There's a downside to those Qi2 magnets supposedly getting included with the latest Pixel 10 models — they'll make the phones heavier than their predecessors.
Specifically, leaked specs have the Pixel 10 weighing 204 grams, which would be a 6-gram increase from the Pixel 9. The Pixel 10 Pro and Pixel 10 Pro XL are tipped to see increases of 8 grams and 11 grams, respectively, from last year's models.
Will it matter to people? Probably not, especially with the added convenience of being able to better attach your phone to wireless charging devices and other accessories. Still, it's something to keep in mind when evaluating portability.
Pixel models compared
For a quick rundown of Google's three main Pixel models — in other words, not the folding one — we've got a look at the expected differences between the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL.
Battery life: How Google can improve
Since Google made the switch to Tensor chipsets in its phones, it's lagged behind other top flagships when it comes to battery life. You won't find any Google phones in our best phone battery life list, for example.
We're hoping the Pixel 10 lineup changes that. The new phones are tipped to get bigger batteries, and the Tensor G5 is said to feature performance improvements that could translate to more efficient power management.
Nevertheless, Google has a big mountain to climb. Here's how the current Pixel 9 lineup fares on our battery test, in which phones surf the web until they run out of juice. For context, the average result is a little better than 10.5 hours.
Model | Battery size (mAh) | Battery life (Hrs:Mins) |
Pixel 9 | 4700 | 12:30 |
Pixel 9 Pro | 4700 | 13:30 |
Pixel 9 Pro XL | 5060 | 12:54 |
Pixel 9 Pro Fold | 4650 | 11:36 |
So, good but not great. Let's see if the Pixel 10 lineup improves upon those numbers.
At the event
Mark Spoonauer has arrived at the Made by Google event being held in New York. Trust us, it's a fancier venue than it looks.
Inside at Made by Google
See, that's a lot fancier. Note the "Ask More of Your Phone" signage, since that's apparently the theme of this year's launch.
Pixel 10 officially announced
And it's official — Google has released the details about the Pixel 10 phones. Here's what we know so far:
Meet the Pixel 10
John Velasco has gone hands-on with the Pixel 10 and thinks it's a phone that should make Samsung and Apple a little nervous, thanks to new AI features and a pretty impressive telephoto lens.
Up close with the Pixel 10 Pro Fold
Mark Spoonauer has had a chance to spend some time with the Pixel 10 Pro Fold ahead of the big announcement. And it's a very durable phone with a lot of impressive AI features. But it's also a lot bulkier compared to the sleek Galaxy Z Fold 7. His Pixel 10 Pro Fold hands-on looks at the prospects for this foldable phone showdown.
New Pixels arrive
Google will have plenty to say about its new phones at 1 p.m. ET, but in the meantime, you can get a first look of your own in our Google Pixel 10 Pro Fold video hands-on.
Pixel Pro models revealed
The Pixel 10 Pro and Pixel 10 Pro Fold don't see the major changes that the Pixel 10 does — after all, those phones already had a telephoto lens. But there are some big changes, from the Tensor G5 chipset to the included Qi2 magnets that support a whole new lineup of accessories.
John Velasco has the Pixel 10 Pro hands-on that dives into what to expect from these $999 and $1,199 phones. (And yeah, that's a price hike on the XL.)
Pixel Watch 4 hands-on
The display is bigger and brighter. The battery lasts longer. There's Google Gemini integration. And if you've got an LTE model, you can send messages via satellite.
Yes, there's plenty to wrap your brain around with the new Pixel 4 Watch that Google unveiled today. Mike Prospero walks you through the changes — and the surprisingly minimal health and fitness tracking improvements — in his Pixel Watch 4 hands-on.
Pixel 10: A quick overview
For a quick tour of the Pixel 10, head over to our TikTok account for a Pixel 10 walk-through by John Velasco.
Inside man
Mark Spoonauer checks in from inside the Made by Google event, which gets underway in about 20 minutes.
AI and Google Photos
Among the many AI changes we'll hear about today is a new feature coming to Google Photos where you'll be able to ask AI to edit your photos for you. With natural language requests, you can make changes like removing objects from the background or taking out reflections. There's also a "make it better" command for simply improving a photo.
We've got all the details on the new AI editing features coming to Google Photos as part of the Pixel 10 launch.
Won't be long now
Event preparations are clearly underway at Made by Google, which feels more like a television program than your typical launch event. Tell Mr. Fallon he's on in 12.
Pixel 10 Pro Fold in brief
Another Google phone, another TikTok video. Here's the Pixel 10 Pro Fold overview.
Time for the Pixel Watch 4
Take a tour of the Pixel Watch 4 and find out what's new in the TikTok video below.
Camera Coach
Google's latest phones can walk you through the steps of taking better-looking photos. How does it work? Here's a sneak preview of this Pixel 10 camera capability ahead of the launch event.
Live from New York
A bunch of cameos kick us off — Steph Curry, Trinity Rodman, Alex Cooper and more. Clearly, this is going to be a star-studded affair.
Jimmy Fallon gets us started
"We're going to party as hard as we can on a Wednesday at 1 p.m.," says Jimmy Fallon, who calls this a Taylor Swift announcement for nerds.
Never had an opening monologue for a phone launch before.
Rick Osterloh is here
Rick Osterloh — senior vice president of devices and services at Google ("sounds like a job you made up," Jimmy Fallon observes — sits down for an interview. He's promising a game-changing phone with game-changing technolgoy.
"Why not have a game-changing launch event?" Osterloh wonders.
Agentic AI
The talk has turned to agentic AI features — basically, Gemini will be able to take actions on your behalf while also keeping your information secure.
"Gemini is the real deal," Osterloh says. "We've got the best models. We've got the best AI assistant." The idea is that the AI is so good, you can spend less time with your phone and leave it to Gemini to handle things.
Pixel community feedback
Fallon and Osterloh are going through some Redditor comments about Pixels, highlight crash detection technology and the Pixels' camera-taking skills. And Osterloh is also touting personal intelligence, where your phone knows all about you and takes action on your behalf. The example given is planning a group dinner. "This kind of thing is coming this year," Osterloh said.
Veo demo
Osterloh is showing off Veo on the Pixel and how it can turn a still photo into a video. They've taken a shot of Osterloh's dog and turned it into a clip where the dog demands tweets.
Pixel 10 Pro models come with a full year of Google AI Pro, Osterloh notes.
Gemini Live
Osterloh says he's excited about Gemini Live, where you can point your phone's camera at something and get help from the Gemini Assistant since it can see what your phone sees.
We've got a pretaped demo with Giannis Antetokoumnpo and Lando Norris where they are using Gemini to learn about each other's sports. (Basketball and F1 racing, respectively.)
I'm not sure this is the most effective way to show off Gemini's practical uses, but it's not my launch event.
Product run-through
Adrienne Lofton, who's a marketing exec at Google, joins Jimmy Fallon at a table loaded up with Google devices — presumably the devices Google has launched today.
There's talk of "walled gardens" — companies who build devices that lock you into their platforms — and Apple's ears must be burning right now.
Lofton asks what it will take Fallon to upgrade to a Pixel. "I just like new," he says. Well put.
Pixel 10
Pixel 10 is first up. Lofton calls the Pixel 10 colors — Obsidian, Indigo, Frost, Lemongrass — sexy, flustering Fallon. It's also confirmed that these phones will feature Android's Material 3 Expressive interface previewed back in May.
Pixel 10 Pro
Lofton is touting the Pixel 10 Pro and its display and cameras. The Super Res Zoom on the Pixel 10 Pro now supports 100x zoom, which matches the Galaxy S25 Ultra's capability.
Pixel 10 Pro Fold
Jimmy Fallon is very excited about the Pixel 10 Pro Fold. Lofton calls it thin and flexible, though it's not nearly as thin as the Galaxy Z Fold 7. But the Google foldable has something Samsung doesn't — IP68 water and dust resistance.
"The Fold is durable, it's beautiful," Lofton says.
PixelSnap
The magnets in the back of the Pixel phones work with PixelSnap accessories, like a new stand. It's Google's version of Apple's MagSafe, a comparison that flummoxes Jimmy Fallon. "You said the A word," he gasps.
Pixel Watch 4
The new Pixel Watch gets its time in the sun. The features touted include better battery life — 15 hours after just 15 minutes charging — and satellite connectivity. Google beat other watch makers to the punch with that feature.
Pixel Buds 2a
Now it's time to talk Pixel Buds 2a, which have features like active noise cancellation at a lower price than the Pixel Buds Pro 2. There's improved sound and AI features, too.
Celebrity cameos
In case you missed the cameo-heavy kickoff to the Made by Google event, here it is in all its glory.
Magic Cue
We're now getting a deep dive into the Magic Cue feature debuting on the Pixel 10 models. Here's how it works with email.
If someone asks you about a dinner reservation, Magic Cue can find the dinner reservation email, pull up the name of the restaurant and offer to paste it into your reply. It also works with flight reservations, group chats and photos.
More on Magic Cue
Magic Cue can also bring up information when you're on a phone call to change a reservation. The idea is that your phone can now anticipate your needs.
Camera features for Pixel 10
Alex Cooper is out to demonstrate some of the AI camera features. We're seeing Camera Coach, which walks you through different camera settings to improve your images. There's also Ask Photos where you can describe the changes you want to make to an image and have Gemini handle all the editing work.
Pixel 10 Pro camera features
Photographer Andre D. Wagner is out to showcase what he was able to photograph with a Pixel 10 Pro. The focus of this segment is to demonstrate the photo processing improvements on this year's models.
More on Google AI
While Google is diving into these AI features, you can also take a look at our summary of the top AI improvements available on the Pixel 10 phones, which includes looks at Magic Cue and Ask Photos.
The Jonas Brothers make a video
To demonstrate the Pixel 10 Pro's video capabilities, the Jona Brothers are going to shoot a music video using Google's new Pro camera.
There's a lot of comedy bits, but the point seems to be showing off things like 8K video, slow-motion effects, adaptive audio via the Pixel Buds, night sight video and zooming.
Pixel 10 phone features
We're now demonstrating the real-time translation features that are on the Pixel 10, which uses AI to not only translate your voice but to make it sound like your own voice.
In the demo, there's a bit of delay and Spanish-language Jimmy Fallon doesn't sound completely like the original version. But it's still a pretty impressive feature that trumps the translation capabilities coming to iOS 26 on the iPhone.
Wireless headphones
The Subway Takes guy is here to rant about wired headphones. I had no idea those were still a thing.
Pixel Watch 4 demo
We're getting a closer look at the Pixel Watch 4, which includes a morning brief with a readiness score based on how well you slept and how ready you are to work out. There's also a cardio load feature and real-time guidance during workouts.
One of the big additions is dual frequency GPS, which promises better tracking in cities and parks with dense trees. They're also touting the satellite connectivity.
A raise-to-talk feature activates Gemini by just raising your watch — no button presses required.
Personal AI Health coach
In October, Fitbit Premium users can preview a new AI-built coach in the Fitbit app, but there's not a whole lot of detail on what that feature brings to the table.
Wrapping it up
Rick Osterloh is back in what seems like the wrap for this presentation. But wait... before that happens Steph Curry is going to stop by.
He's Google's new performance advisor, which sounds an awful lot like when Alicia Keys served as Blackberry's global creative director for a time.
The long goodbye
After a Step Curry comedy video, Nick Jonas comes out to remind us all about that music video shot on a Pixel 10 Pro earlier. And now we're getting the world premiere of that video.
It looks like a video shot on a phone.
Jimmy Fallon loves his Fold
While the Jonas Brothers play us out, let's remember that time Jimmy Fallon got very excited about the Pixel 10 Pro Fold.
Pricing and availability
Google waited until the very end to disclose pricing and availability for all of the products announced today, so here's the rundown. Everything Google talked about is available for preorder now, but different products are appearing on different dates.
Launching August 28
- Pixel 10: starts at $799
- Pixel 10 Pro: starts at $999
- Pixel 10 Pro XL: starts at $1,199
The Pixel Buds Pro 2 aren't new, but a moonstone color is, and that's coming on August 28 as well. Like the other Pixel Buds Pro 2 models, that version costs $229.
Launching October 9
- Pixel 10 Pro Fold: starts at $1,799
- Pixel Watch 4: starts at $349 (41mm) and $399 (45mm)
- Pixel Buds 2a: $129
Pixelsnap accessories
Google's Pixelsnap accessories also arrive on August 28, the same day as three of the four new Pixel 10 models. Here's what you can get.
- the $39 Pixelsnap charger
- the $69 Pixelsnap charger with stand
- a $29 Pixelsnap Ring Stand
- Pixelsnap cases that start at $49
And Google says the devices at MagSafe-compatible.
Ask Photos demo
Here's a look at the new Ask Photos feature, where you can tell Gemini what changes to make to your images.
Veo 3 in action
Since a picture is worth a thousand words — and a moving picture is worth a thousand more — here's the video of that demo showing how Google's Veo 3 uses AI to turn still images into short video clips.
Time for preorders
As Google noted at the end of today's event, preorders are already underway for all the devices announced at Made by Google — even the ones coming in October. But where can you find the best preorder deals?
When it comes to the new phones, deals editor Louis Ramirez has put together a round-up of the top Pixel 10 preorder deals, and he notes that in some cases, you can save $1,000 on your new phone.
Hidden Google Home news
It didn't get a mention by Jimmy Fallon or his celebrity pals during Made by Google today, but Google had another Gemini announcement, and it concerns Google Home. Specifically, Gemini is replacing the Google Assistant in Google Home devices later this year.
In October, Google plans to beginning rolling out Gemini to devices like the Google Nest Hub, adding more smarts to your smart devices. This isn't a complete surprise, as Google showed off Gemini for Google Home at CES earlier this year. But now we have a date as to when it's happening, with more details to come.
More on Google's AI Fitness coach
Toward the end of Made by Google, the company announced a new AI fitness coach feature coming in October to the Fitbit app, though details are few and far between.
My colleague Dan Bracaglia did a little more digging into what Google has planned. And while there's still a lot we don't know about the feature, he put together a pretty good guide as to what Google's AI fitness coach will offer.
Pro Res Zoom in action
One of the demos during today's Made by Google event showed off the 100x zoom made possible by the Pro Res Zoom feature on the Pixel 10 Pro and Pixel 10 Pro XL. The demo started tight on a blue car, then pulled back to show the distance that the phone's camera had zoomed in — emphasizing the image quality of the original shot.
But don't take my wide for it: Google posted a clip of the Pro Res Zoom feature on X.
We're ready for your close up. Check out the new Pro Res Zoom on #Pixel10 Pro.It’s the highest quality zoom on any smartphone,¹ and lets you zoom in up to 100X with game-changing quality² 💯🔎 #MadeByGoogle pic.twitter.com/hAr6Fm1r3YAugust 20, 2025
AI, AI everywhere
It wouldn't be a surprise if you've been dreaming of AI features overnight — Google certainly discussed it enough during the event.
If you want to drill down to the core of the Pixel 10's AI offering, here's a guide to the top 7 AI features that you'll want to keep an eye on.
Why the Pixel Watch 4 is (or isn't) for you
We have been testing the Pixel Watch 4, and there are already some clear highlights. But it would be remiss of us not to point out some reasons why you may still want to give it a miss.
To give you a balanced view, we have our five reasons to buy and two reasons to skip the Pixel Watch 4 for you to look at. While you wait for our full review, this will help explain a few pros and cons.
Google shows up Apple on the AI front
Google made some jabs at Apple's lack of progress with AI features during its presentation. But it could have gone in a lot harder, as TG's AI Writer Amanda Caswell argues.
Specifically, Google's new Magic Cue feature, which aims to pop up relevant information from key apps like Gmail and Google Calendar when you need it, is the sort of feature Apple wishes it could make. This predictive AI tool looks like it could be extremely useful if it works as Google claims, and we'll be putting it through thorough testing as we work towards full reviews of the new Pixel 10 models.
Pixelsnap gives Google's new phones an edge
We've been wondering when a major Android manufacturer would finally adopt Qi2 whole-heartedly, and Google was the first to answer the call with its Pixelsnap accessories.
Pixelsnap is a hardware upgrade worth talking about, as it unlocks not just only new Google-made accessories for the phones, but MagSafe ones made for iPhones. Wireless charger makers have been waiting for this moment for years, and Google may have just brought us to the turning point where Qi2 finally takes off.