The Samsung Ballie robot invades CES 2024 — here's everything it can do

Samsung Ballie at CES 2024
(Image credit: Future)

Samsung says that it's going all-in on AI at CES 2024, and the new Ballie is proof of that. The new rolling AI robot companion has all-new capabilities, including a built-in projector that can display content as it rolls around. 

The advanced AI in Ballie can greet you at the door but also come to you when you call to it. And it can project content when you ask it. It has built-in front and rear cameras to detect and analyze its surroundings and can even learn recurring user patterns to automate various functions.

@tomsguide

♬ original sound - Tom’s Guide

As you might expect, Ballie can follow you around the home and control various smart home devices, including lights, air conditioners and washers and dryers.

But the real fun starts when Ballie turns into a projector, as it can stream content on walls, automatically adjusting the picture based on the lighting conditions and wall distance. The content itself can range from streaming your favorite shows in bed (on the ceiling) to YouTube recipes in the kitchen.

Samsung Ballie features

(Image credit: Future)

Ballie can even adjust its projection angle by detecting peoples' posture and facial angles. 

During a quick promo video, you get a good sense of everything Ballie can do. It can activate your dog's feeder when it's time for Fido to eat, then turn on your lights at a designated time. It then displays a welcome message on the floor when you get home. 

When it's time for your next video call, you can pick up Ballie and place it on your desk and it will project that meeting on the nearest wall. Or it can project your workout on the wall while displaying the health metrics from your Galaxy Watch 6

There's even a split-screen mode so if you get an incoming call you can see the live view from your nearby Samsung phone and talk to the caller. And when it's time for bed Ballie can project the stars above your bed.

We don't know if Ballie will be available for sale anytime soon or if it has a release date but we hope to get some hands-on time here at CES 2024. Stay tuned. 


Check out our CES 2024 hub for all the latest news from the show as it happens. Follow the Tom’s Guide team in Las Vegas as we cover everything AI, as well as the best new TVs, laptops, fitness gear, wearables and smart home gadgets at the show.

And be sure to check out the Tom's Guide TikTok channel for all the newest videos from CES!

More from Tom's Guide

TOPICS
Mark Spoonauer

Mark Spoonauer is the global editor in chief of Tom's Guide and has covered technology for over 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to discuss the latest trends, including Cheddar, Fox Business and other outlets. Mark was previously editor in chief of Laptop Mag, and his work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.

Read more
Samsung Ballie at CES 2024
Samsung Ballie AI robot is a real product and is officially launching first half of this year
Samsung 2025 TVs
Samsung 2025 TVs will change how you feel about AI in the living room
Samsung
Samsung’s ‘Screens Everywhere’ vision is changing how we use and experience appliances at home
ces gadgets includeing tcl nxtpaper, nvidia rtx 5090 and samsung stretchable display
CES 2025 Day 2 — 11 new gadgets you need to see
CES 2025
CES 2025 day 1 — 9 new gadgets you need to see
Lockly styla smart lock
The 7 best smart home gadgets of CES 2025
Latest in Tech Events
MWC 2025 Day 2
MWC 2025 Day 2 — here’s the top 5 new gadgets you need to see
Toy Fair 2025 awards
Best of Toy Fair 2025: The top 11 new toys from LEGO, Hasbro, Mattel and more
MWC 2025
MWC 2025 coverage
A composite shot of four images showing the weirdest gadgets Tom's Guide saw at CES 2025
13 weirdest gadgets of CES 2025
CES Day 5 with snart glasses, gaming controller and fkying car
CES Day 4 — 9 new gadgets you need to see
Best of CES 2025
Best of CES 2025: The top 25 new gadgets
Latest in News
Tom Hiddleston as Robert Laing in "High Rise" now streaming on Netflix
5 best Netflix movies in March you haven't watched yet
iPhone 16 with Apple Intelligence logo for iOS 18.1
iOS 18.4: All the newest Apple Intelligence features coming to your iPhone
Maria Debska in "Just One Look" now streaming on Netflix
3 best Netflix shows in March you haven't watched yet
Split image featuring the Galaxy S25 Edge (left) and Galaxy S25 Ultra (right)
Samsung Galaxy S25 Edge just tipped for two Galaxy S25 Ultra-level features
Wolfenstein: The Old Blood
Amazon is giving away a ton of free games for its Big Spring Sale — here’s how to claim yours
A TV with the Netflix logo sits behind a hand holding a remote
Netflix is rolling out a big video quality upgrade — what you need to know