Samsung Galaxy S24 — Samsung teases 'Zoom with Galaxy AI' for new phones

zoom with galaxy AI showing the hot air baloon at three levels of zoom
(Image credit: Samsung)

The Samsung Galaxy S23 Ultra has one of the best zooms on any smartphone you can buy — in terms of both hardware and software. You get 3x and 10x optical zooms, as well as the long-running “Space Zoom,” which boosts magnification to a whopping 100x.

But Samsung is now teasing big upgrades for the Samsung Galaxy S24 series, which could easily surpass the iPhone 15 Pro and iPhone 15 Pro Max. Samsung’s already leaning heavily into the AI angle with its upcoming smartphone, and that includes teasers for something called “Zoom with Galaxy AI." 

Samsung Galaxy S24 Galaxy AI zoom

(Image credit: Samsung)

These teasers can be found on Samsung’s website, on the page that lets users reserve their Galaxy S24 in exchange for a $50 credit. Three teasers are visible right now, the first of which shows a camera lens zooming in on a hot air balloon — and showing the people inside the basket.

samsung galaxy s24 zoom with galaxy ai teasers

(Image credit: Samsung)

The other two zoom examples are a little more abstract, and see Galaxy phone users coming face to face with a blown up teddy bear and ice cream. That suggests that Galaxy AI could enable you to enlarge subjects in your photos with a pinch, similar to the Magic Editor feature in the Google Pixel 8 and Pixel 8 Pro

In other words, Zoom with Galaxy AI seems to be all about how AI can improve your magnified photos or magnify the items themselves. 

saamsung galaxy s24s zoom with galaxy AI enlarges a bear

(Image credit: Samsung)

The Galaxy S24 Ultra should already be in a very good position hardware wise. Rumor is that the 200MP main camera lens will make a comeback, alongside a 50MP telephoto lens. The high resolution should benefit digital zoom before AI gets involved, even if it turns out Samsung really is halving the optical zoom down from 10x to 5x.

But we have seen how much of a positive impact AI can have on zoomed in shots already, thanks to the likes of Google’s SuperResZoom. Assuming the Galaxy AI has been built correctly, it should complement the Galaxy S24 Ultra’s hardware for even better zoomed in shots. We should also see an improvement on the base Galaxy S24 and Galaxy S24 Plus.

Meanwhile, the iPhone 15 and iPhone 15 Plus don't even have a telephoto zoom, and the iPhone 15 Pro has a 3x optical zoom and the iPhone 15 Pro Max sports a new 5x tetraprism zoom. Their digital zooms are 15x and 25x, respectively. 

samsung galaxy s24 zoom with galaxy ai teasers

(Image credit: Samsung)

Considering the S24 and S24 Plus won’t have nearly as impressive a camera as the S24 Ultra, they’re arguably in much greater need of AI assistance. Especially if they’re limited to 3x optical zoom and 30x digital zoom like last year’s models. But again those numbers already surpass the iPhone 15 and iPhone 15 Plus. 

There isn’t a whole lot more we know about Zoom with Galaxy AI right now, so we’ll just have to wait until Galaxy Unpacked on January 17 to find out more. In the meantime, you can keep up to date on the latest news and rumors in our Samsung Galaxy S24, Samsung Galaxy S24 Ultra and Galaxy Unpacked hubs.

More from Tom's Guide

TOPICS
Tom Pritchard
UK Phones Editor

Tom is the Tom's Guide's UK Phones Editor, tackling the latest smartphone news and vocally expressing his opinions about upcoming features or changes. It's long way from his days as editor of Gizmodo UK, when pretty much everything was on the table. He’s usually found trying to squeeze another giant Lego set onto the shelf, draining very large cups of coffee, or complaining about how terrible his Smart TV is.

Read more
Samsung Galaxy S25 render
Samsung Galaxy S25 leaker just tipped several camera upgrades before Unpacked event
Samsung Galaxy S23 Ultra camera tips and tricks.
Samsung Galaxy S25 Ultra camera rumors seem lame — here's why I think it could still beat the iPhone 16 Pro Max
Samsung Galaxy S24 Ultra cameras close up
Samsung Galaxy S25 Ultra leaker just tipped all of the cameras
Samsung Galaxy S24 Plus Review Photos.
The Galaxy S25 has no chance of winning unless Samsung copies this feature from Apple and Google
Samsung Galaxy S25 leaked promo images
Samsung Galaxy S25 leaked promo materials just revealed specs and top AI features
Galaxy S25 Ultra Now brief
Samsung Galaxy S25 — here’s the AI features that could make you upgrade
Latest in Samsung Phones
Galaxy S25 Plus held in the hand.
Samsung could delay One UI 7’s release in the US — here’s what we know
Galaxy S25 Ultra Now brief
Samsung’s Personal Data Engine is a big addition to the Galaxy S25 — here’s why
Samsung Galaxy S25 Edge next to Galaxy S25 Plus
Samsung Galaxy S25 Edge vs. Galaxy S25 Plus: Everything we know so far
Showing the front of a Galaxy S25 Ultra held in hand
One UI 7 will arrive late for US Samsung users — here’s when it’ll launch for you
samsung galaxy s25 edge mockup at galaxy unpacked
Galaxy S25 Edge is overhyped — I want Samsung to make this phone thinner instead
Samsung Galaxy S23 Ultra
Older Samsung phones are finally getting One UI 7 — here's all the devices
Latest in News
Apple Watch Ultra 2
Apple Watch Ultra 3 just tipped for two major upgrades
NYTimes Connections
NYT Connections today hints and answers — Tuesday, March 25 (#653)
Titus Welliver in Bosch Legacy season 3
‘Bosch’ season 3 preview: 5 things to know before the final season on Prime Video
A first look at Amazon's Fallout TV series coming to Prime Video
‘Fallout’ season 3 plans are reportedly being made — while season 2 is still filming
Surface Laptop 7 from the front
Amazon just gave Surface Laptop 7 a 'frequently returned' label — here's what's going on
New emojis with iOS 18.4 beta release.
iOS 18.4 beta brings 8 new emoji to your iPhone — here's all the new options