New Loki TV series trailer promises to deliver something Marvel has never done

Loki Disney Plus
(Image credit: Disney Plus/Marvel Studios)

A new behind-the-scenes video for the Loki TV series just arrived, ramping up our expectations for the Disney Plus series. And while most of the trailer is your standard fare, there's one line in this clip that actually has our hopes up for Loki to be the kind of show that shatters Marvel movie-and-show fatigue.

Right now, the MCU has seen a lot happen, so when Tom Hiddleston (Loki, of course) says "This is something that I don't think Marvel has ever done," in the trailer, our ears perked up. Owen Wilson (Mobius) followed that up by saying "It is very different," and with those two lines, the Loki series is getting some serious expectations.

Katie Herron, director and executive producer for the Loki series, says the show has "this really big story, with a mix of tones and genres," the kind of hype that makes us recall WandaVision and few other MCU properties. 

And while this clip gives us glimpses behind the scenes — including moments of Hiddleston and Wilson laughing on set — it's mostly about the cast hyping up the show. Hiddleston remarks that "The audience will be really excited," and that "it's awe inspiring," which don't do as much for us as the promise of something new.

And when the clip ends with Hiddleston saying "what did you expect?" It's the kind of moment that serves as both wink and nod to the audience. We're told to expect something new, but we also know this is a Marvel project. How much room have Hiddleston and company been given to create something new and unique? 

We've already seen reason for it to fit into the larger MCU storyline, with signs that this will be the first MCU project to debut the villainous Kang the Conqueror (who is set for Ant-Man 3). While we're ready for Hiddleston and co. to surprise us in unexpected ways, if Loki didn't have connective tissue to other Marvel properties, it would truly stand out. 

Also, the Loki series will only be a six episode run, so it's more likely to feel like a movie broken into chunks than either WandaVision or Falcon and Winter Soldier.

How Loki will be different

One noteworthy aspect of the Loki show is that we already know that this isn't exactly the true Loki. The true Loki was killed at Thanos' hands in the start of Avengers: Infinity War, and therefore wasn't brought back in Avengers: Endgame. This Loki is a variant (a word we see on his jumper) who came into the world from all the time-hopping chaos we've seen the character go on — including in Endgame, when he got the Tesseract.

This means that the Loki in this upcoming series may have some identity issues. But he's a more legitimate version of Loki than the Vision we saw in WandaVision —again, killed by Thanos and not un-snapped.

Loki debuts next week, on Wednesday June 9, only on Disney Plus. Episodes will be released on subsequent Wednesdays. 

Henry T. Casey
Managing Editor (Entertainment, Streaming)

Henry is a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.

Read more
Marvel's "Avengers: Doomsday" announced at San Diego Comic-Con 2024.
Every upcoming Marvel movie and TV show coming to the MCU
Ebon Moss-Bachrach, Vanessa Kirby, Pedro Pascal, and Joseph Quinn in "The Fantastic Four: First Steps"
Marvel drops first trailer for new ‘Fantastic Four’ movie — and it might just revive my excitement for the MCU
Charlie Cox as Matt Murdock / Daredevil in "Daredevil: Born Again"
‘Daredevil: Born Again’ trailer has made it one of my most anticipated shows of 2025 — and it could be better than Netflix’s original
Anthony Mackie in "Captain America: Brave New World"
'Captain America: Brave New World' first reactions — here's what people are saying about Anthony Mackie as Cap, Harrison Ford's Red Hulk and more
The Avengers: Endgame poster shows many of the heroes you'll see when you watch the marvel movies in order
How to watch the Marvel movies in order
Anthony Mackie in "Captain America: Brave New World"
5 Marvel movies and shows you need to watch before 'Captain America: Brave New World'
Latest in Disney +
Ben Mendelsohn in Andor season 2
'Welcome to the Rebellion' — new ‘Andor’ season 2 trailer teases a darker edge
Charlie Cox as Matt Murdock / Daredevil in "Daredevil: Born Again"
I just watched ‘Daredevil: Born Again’ and it has one serious problem
Charlie Cox as Matt Murdock / Daredevil in "Daredevil: Born Again"
'Daredevil: Born Again' Disney Plus release schedule — here's the one weird twist you need to know
Disney Plus logo
New on Disney Plus in March 2025 — all the new must-watch movies and shows
C-3PO and R2-D2 in "Star Wars: A New Hope."
Check out these 5 hidden 'Star Wars' movies and shows on Disney Plus
Stephen Graham plays boxer Sugar Goodson in "A Thousand Blows"
How to watch 'A Thousand Blows' online — stream latest series from Peaky Blinders creator from anywhere
Latest in News
Apple Watch Ultra 2
Apple Watch Ultra 3 just tipped for two major upgrades
NYTimes Connections
NYT Connections today hints and answers — Tuesday, March 25 (#653)
A first look at Amazon's Fallout TV series coming to Prime Video
‘Fallout’ season 3 plans are reportedly being made — while season 2 is still filming
Surface Laptop 7 from the front
Amazon just gave Surface Laptop 7 a 'frequently returned' label — here's what's going on
New emojis with iOS 18.4 beta release.
iOS 18.4 beta brings 8 new emoji to your iPhone — here's all the new options
23andME box
23andMe has declared bankruptcy — here's how to delete your data now