LG and Samsung OLED TVs tipped for massive upgrade — what’s PHOLED?

LG C2 OLED TV streaming
(Image credit: Tom's Guide)

When you look at our picks for the best TVs we’ve tested, you’ll notice quite a few OLED TVs. That’s because OLEDs produce incredible picture quality, achieving contrast that QLED and MiniLED displays simply cannot match. Now, it looks like OLED technology is getting a massive upgrade.

According to Korean outlet ETNews, both LG Display and Samsung Display are working on OLED displays that would use a phosphorescent blue subpixel rather than a fluorescent blue subpixel. These TV displays — called PHOLED displays — are rumored to use a phosphorescent blue subpixel developed by Universal Display (UDC), which has been working on phosphorescent blue subpixels for over 20 years and has several patents for the technology. 

Switching from a fluorescent blue subpixel to a phosphorescent blue subpixel would be a massive improvement for OLED displays in terms of efficiency. According to UDC Vice President Michael Hack, these new subpixels would be nearly four times as power efficient as the current fluorescent subpixels that TV manufacturers use. That’s because phosphorescent subpixels convert energy into light at a rate of nearly 100%, wasting essentially nothing as heat.

Currently, nothing is officially confirmed, though Hack has officially said that both LG Display and Samsung Display (the first-party display manufacturers for LG and Samsung, respectively) are reviewing UDC’s phosphorescent blue subpixel technology. But given that UDC expects mass production of the subpixels starting in 2024, we could see PHOLED displays as early as next year.

OLED vs WOLED vs QD-OLED vs PHOLED: What do they mean?

LG G3 OLED TV

(Image credit: Future)

If you’re confused by all these acronyms, you’re not alone. It can get a bit confusing to keep them all straight.

OLED stands for organic light emitting diode and is the broadest term for these displays. It uses organic, carbon-based compounds to create colors and produces the truest blacks of any display type. This is because OLEDs don’t require backlighting, so to produce the color black, they simply shut off entirely. LCD and LED panels, by comparison, require backlighting, so they still give off the faintest hint of light when they are supposed to be black.

WOLED, QD-OLED and PHOLED are all subsets of OLED displays. WOLED is the term used to describe LG’s OLED displays and it stands for white organic light emitting diode. This OLED technology adds a white subpixel to the red, green and blue (RGB) subpixels of traditional OLED displays, and it has benefits and drawbacks. WOLED displays don’t quite match the color accuracy of traditional RGB OLED pixels, but they can prevent image burn-in, which is a serious concern for OLED displays.

Samsung quantum dot image

(Image credit: Samsung)

QD-OLED is the technology used by Samsung and Sony for their OLED TVs and the big advantage they have is how they display colors. Not only do their RGB OLED pixels produce more accurate colors than WOLED displays, but the use of a quantum dot filter (the “QD” in QD-OLED) that provides greater color accuracy when looking at a TV display off-axis (i.e. when you’re not looking straight at it). 

Now it looks like we can add PHOLED to the mix of TV display buzzwords. PHOLED displays, as previously mentioned, are displays that use phosphorescent subpixels for red, green and blue subpixels rather than using fluorescent subpixels. The benefit here is that PHOLED displays should be more power-efficient than other OLED displays, though as none exist yet it’s somewhat educated guesswork.

Time will tell whether LG and Samsung simply adopt PHOLED technology and add it to existing WOLED and QD-OLED displays, or if it leads to something completely new. But it seems that both companies are betting on PHOLED being the display technology of the future, so we will be very excited to see the first ones — hopefully, next year.

More from Tom's Guide

Malcolm McMillan
Streaming Editor

Malcolm McMillan is a Streaming Editor for Tom's Guide, covering all the latest in streaming TV shows and movies. That means news, analysis, recommendations, reviews and more for just about anything you can watch, including sports! If it can be seen on a screen, he can write about it.

Before writing for Tom's Guide, Malcolm worked as a fantasy football analyst writing for several sites and also had a brief stint working for Microsoft selling laptops, Xbox products and even the ill-fated Windows phone. He is passionate about video games and sports, though both cause him to yell at the TV frequently. He proudly sports many tattoos, including an Arsenal tattoo, in honor of the team that causes him to yell at the TV the most.

Read more
Sony A95K QD-OLED TV in front of windows in a living room
This new TV breakthrough looks like a game-changer for OLED TVs
Samsung S95F OLED TV
Blue OLED technology could be the next big breakthrough for TVs
Samsung S95D OLED on stand in living room
It looks like the beginning of the end for QD-OLED TVs
LG M5 OLED TV
LG's 2025 OLED TVs have a secret weapon that could blow away the competition
Samsung S95F OLED TV
Samsung is developing the successor to OLED TVs — but TCL might beat it to the punch
LG M5 OLED TV
Could QDEL replace OLED? Yes, and it might happen sooner than expected
Latest in OLED TVs
Sony A95K QD-OLED TV in front of windows in a living room
This new TV breakthrough looks like a game-changer for OLED TVs
LG C3 OLED
Hurry! This 65-inch LG OLED just hit its lowest price ever at Amazon
The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"
I found the 11 best Presidents' Day OLED TV deals — including this LG OLED for just $599
LG B4 OLED with deals tag
Hurry! One of the best OLED TVs is now $700 off for Presidents' Day
Samsung S95D with deals tag
Amazon just slashed $500 off Samsung's best OLED TV — this is Black Friday cheap
The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"
This fantastic LG OLED TV is back down to its Black Friday price just in time for the Super Bowl
Latest in News
Rendered images of rumored foldable iPhone.
Foldable iPhone report just revealed key details — here's what we know
NYTimes Connections
NYT Connections today hints and answers — Saturday, March 23 (#651)
NYT Strands on a cellphone
NYT Strands today — hints, spangram and answers for game #385 (Sunday, March 23 2025)
Nintendo Switch 2
Nintendo Switch 2 rumored specs — here’s what we know so far
iPhone 17 Pro render
iPhone 17 Pro — 7 biggest rumored upgrades
CAD renderings of the Google Pixel 10 Pro XL
Pixel 10 leak could be good news for all Android phones