Is the new Hapi Pillow your ticket to happier sleep?

The height adjustable Hapi Pillow for neck, head and spinal support
(Image credit: Health Active Products Inc)

We thought we’d seen every type of sleep pillow there was, but here comes the Hapi Pillow with its misshapen-cloud looks and dual-height profile for enhanced comfort. Health Active Products Inc, which makes the newly launched Hapi Pillow, refers to this patented and unique 3D ergonomic design as ‘the new shape of sleep’, and it’ll probably make you do a double take.

As we explain in our best pillows guide, getting good neck, head and spinal support in bed reduces your chance of developing aches and pains. The Hapi Pillow aims to deliver that crucial support and comfort, but what is it, how does it work, and how much does it cost?

A cooling bed pillow for every sleep style

The Hapi Pillow is available to pre-order now at Kickstarter from $79 (from around £75 for UK customers), with global shipping to begin this December. It’s made with cooling memory foam (yep, that stuff you find in some of the best mattresses and memory foam mattresses) to keep your body better aligned to help prevent back pain and neck strain. 

The dual-height profile is also interesting. Because of this, the Hapi Pillow can be more easily adjusted to suit different sleep styles (back, stomach, side or combo) and levels of physical support.

Are you shaking your head over the prospect of a memory foam pillow? We hear you: they have a reputation for sleeping warm. The Hapi Pillow uses (CertiPUR-US) foam aerated with holes to boost breathability. Cooling fabrics lend a hand too, forming ‘a complete air circulation system, reducing heat and humidity, and creating a pleasant micro-climate during sleep’. 

The Hapi Pillow in white photographed on white bed sheets

(Image credit: Health Active Products Inc)

"The Hapi Pillow is the first and only pillow with complex curves designed to comfortably fit the human body and can be easily adapted for different sleeping positions and heights," said Todd Nielsen, founder and CEO of Health Active Products Inc. "Regular pillows use a 'one size fits all' approach and don't care about your specific body type or sleeping position."

We haven’t reviewed the Hapi Pillow yet, so we have no idea if it’s able to deliver on its promises. According to its Kickstarter campaign (which has already smashed its fundraising goal), the pillow ships this December. There’s an early bird discount giving you 35% off, so you can pre-order it for $79. Considering some of our fave pillows cost under $60, we’re expecting a lot from this one.

3 highly-rated pillows available to buy now

Can’t wait for the Hapi Pillow? Here are three alternatives available for delivery straight to your door - and don’t forget, with the Labor Day mattress sales and Black Friday mattress deals on the horizon, we should soon start seeing some juicy discounts on a wide range of bedding.

UTTU Sandwich Pillow | From $39.99 at Amazon

UTTU Sandwich Pillow | From $39.99 at Amazon
Meet the best-selling neck pillow on Amazon, with an adjustable loft to suit your body and sleep position. Memory foam delivers the contouring comfort, while a washable bamboo cover keeps it cleaner. The UTTU isn’t perfect, but for the price it’s worth a look.

Tempur-Pedic TEMPUR-Neck Pillow | From $109 at Tempur

Tempur-Pedic TEMPUR-Neck Pillow | From $109 at Tempur
Designed to follow the natural curve of your body when you’re lying down. Tempur’s ergonomic neck pillow comes in three sizes to better plug the gap between your neck and shoulder. It’s also covered by a 5-year warranty.

For another luxury pillow pick, take a look at our Purple Harmony Pillow review and discover why we rate it for side sleepers.

Coop Home Goods The Original| From $59.99 at Amazon

Coop Home Goods The Original | From $59.99 at Amazon
We enjoyed sleeping on the medium-firm Original Pillow, once the rather pungent off-gassing smell died down. It suits a range of sleep styles because you can add as much or as little fill as you want. Be prepared to spend some time getting the optimal fill though.

Read our Coop Home Goods Original Pillow review for more on why we love this adjustable beauty.

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Claire Davies
Senior Sleep Editor, Certified Sleep Science Coach

Claire is a fully qualified journalist and Certified Sleep Science Coach with over 15 years’ product review experience. Claire is responsible for all mattress and sleep content published on Tom’s Guide, including our Best Mattress of 2025 buying guide. She is our expert on Saatva, DreamCloud, Nectar and Tempur-Pedic mattresses, and is also our in-house hybrid mattress specialist. Claire is certified to advise people on how to choose a mattress that best suits their sleep, body and budget, as well as helping them to create a nighttime routine and bedroom environment that promote good sleep. As Senior Sleep Editor, Claire takes the lead on developing and overseeing rigorous testing procedures for our mattress reviews, both at home and in our fully equipped Sleep Studio. Claire leads a team of experienced sleep and mattress specialists who report on and test a wide range of mattress and sleep products, and she also writes about all things related to sleep, and has interviewed a wealth of experts including mattress designers and buyers, neuroscientists, and doctors of sleep medicine. 

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