Black Friday Apple Watch deals — the best sales right now

Side by side shots of Apple Watch 10, Apple Watch Ultra 2 and Apple Watch SE
(Image credit: Tom's Guide)

It's no surprise the Apple Watch is one of the most sought after purchases during the holidays. And thanks to Black Friday Apple Watch deals, retailers from Amazon to Walmart are offering epic Apple Watch deals on some of the best Apple Watches we've tested.

If you want the best deal today, you can get the Apple Watch 10 (GPS/42mm) on sale for $329 at Amazon. This is hands-down the best Apple Watch deal you'll find right now. Is there a chance it'll get cheaper on November 29? I doubt it. You might see it for $5 or $10 less, but this is the deal I would buy and the best price you'll see throughout the holiday season.

That said, if you're looking for a more budget-friendly option, Amazon has the Apple Watch SE (2022) on sale for $169. That's tied for an all-time price low and the cheapest Apple Watch you'll find right now. You'll also find Black Friday Apple Watch deals on the Apple Watch Ultra 2 now on sale for $719 at Amazon. Unlike the Apple Watch 10 and Apple Watch SE, this rugged watch could drop further in price between Black Friday and Cyber Monday.

So whether you're an Apple Watch newbie or looking to upgrade from your current model, below are the best Apple Watch deals you can shop right now. Make sure to bookmark this page as I update it frequently with the latest deals.

Black Friday Apple Watch deals 2024

Quick Links

Apple Watch 10

Apple Watch 10 (GPS/42mm)
Lowest price!
Apple Watch 10 (GPS/42mm): was $399 now $329 at Amazon

The new Apple Watch boasts a thinner/lighter design, faster charging, and a new FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. Right now, it's available in 42mm and 46mm sizes for $329 and $359, respectively. There are also GPS/Cellular models from $499. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people.

Apple Watch 10 (GPS/46mm)
Epic deal!
Apple Watch 10 (GPS/46mm): was $429 now $359 at Amazon

Need a bigger size? The 46mm model is on sale for $359, which is the cheapest price I've seen for it all month. This is the price we expected to see on Black Friday proper, so there's no need to wait.

Image
Epic deal!
was $499 now $429 at Amazon

If you want always-on cellular connectivity, you'll want the GPS/cellular Apple Watch. It's now $70 off and at its lowest price ever. With a cellular service plan you can send a text, make a call, and stream music without the need for your iPhone.

Apple Watch Ultra 2

Apple Watch Ultra 2
Apple Watch Ultra 2: was $799 now $719 at Amazon

The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. It includes a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.
Price check: $719 @ Best Buy

Apple Watch SE

Apple Watch SE 2022 (GPS/40mm)
Apple Watch SE 2022 (GPS/40mm): was $249 now $169 at Amazon

The current-gen Apple Watch SE sports a modern processor (S8), Crash Detection capability, and watchOS 9. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find.
Price check: $199 @ Best Buy | $179 @ Walmart

Apple Watch SE 2022 (GPS/45mm)
Apple Watch SE 2022 (GPS/45mm): was $279 now $199 at Amazon

The budget-friendly Apple Watch SE is also available in a larger 45mm size. This version of the watch is on sale for an $80 discount, the lowest price we've seen to date.

Apple Watch 9

Apple Watch 9 (GPS/41mm)
Apple Watch 9 (GPS/41mm): was $399 now $329 at Amazon

The Apple Watch 9 features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. In our Apple Watch 9 review, we said the Editor's Choice watch got significant performance upgrades and remains the best smartwatch you can buy.
Price check: $329 @ Walmart

Apple Watch 9 (LTE/45mm)
Apple Watch 9 (LTE/45mm): was $749 now $599 at Amazon

This deal gets you an Apple Watch with a large 45mm screen and cellular support for just $599. Although you're missing out on the Apple Watch 10's thinner case and faster charging, this deal is still great value.

Carriers

Apple Watch: free w/ iPhone @ Verizon

Apple Watch: free w/ iPhone @ Verizon
Verizon's Black Friday Apple Watch deals are live. The carrier is essentially bundling an iPad and Apple Watch 10 for free when you purchase a new iPhone (valued at $999 or more) with select unlimited data plans.

Apple Watch sale: $100 off @ AT&T

Apple Watch sale: $100 off @ AT&T
AT&T is offering a huge sale on select Apple Watches. You'll get $100 off your total price when you purchase your watch via an installment plan and open a new data plan for it. (You'll then get bill credits over the span of 36 months). The sale includes the Apple Watch 10, Apple Watch Ultra 2, and more.

Apple Watch accessories

AirPods 4: was $129 now $119 @ Amazon

AirPods 4: was $129 now $119 @ Amazon
The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.

AirPods 4 w/ ANC: was $179 now $168 @ Amazon

AirPods 4 w/ ANC: was $179 now $168 @ Amazon
These AirPods 4 have all the same great features as the base AirPods 4, except they also include Active Noise Cancellation. They also feature Adaptive Audio, Transparency mode, and Voice Isolation. It's a modest price cut, but it's the first time we've seen them on sale.

Apple Watch chargers

Apple Watch Magnetic to USB-C Charger: was $29 now $24 @ Amazon

Apple Watch Magnetic to USB-C Charger: was $29 now $24 @ Amazon
This Apple Watch Magnetic to USB-C charger costs just less than $30. It allows your smartwatch to spend less time juicing up and more time on your wrist.

iWALK 3-in-1 Foldable MagSafe Charging Station: was $49 now $33 @ Amazon

iWALK 3-in-1 Foldable MagSafe Charging Station: was $49 now $33 @ Amazon
No need to fuss around with pesky wires because the iWALK 3-in-1 Foldable MagSafe Charging Station has everything you need in a compact design that can fit snuggly into a backpack. It also features an adjustable height to get your iPhone at the exact angle you need. Click the on-page digital coupon to get this final price.

Spigen for Apple Watch Charger Stand: was $49 now $27 @ Amazon

Spigen for Apple Watch Charger Stand: was $49 now $27 @ Amazon
Compact and portable, this MFi charger is certified as "Made for Apple Watch." It's compatible with all Apple Watch models from the Apple Watch Ultra 2 to the original Series 1. It includes a built in magnetic charger and built-in 6.6-ft USB-C Cable.

Belkin 3-in-1 Magnetic Charger: was $99 now $69 @ Amazon

Belkin 3-in-1 Magnetic Charger: was $99 now $69 @ Amazon
Charge all of your favorite Apple devices with this Belkin 3-in-1 charger. The MagSafe-compatible charges can juice your iPhone, AirPods, and Apple Watch simultaneously. It includes a 36W PSU and USB-C cable so you can immediately charge your gadgets out of the box.

Refurbished

Apple Watch Ultra (refurbished): was $699 now $589 @ Apple Store

Apple Watch Ultra (refurbished): was $699 now $589 @ Apple Store
Apple has some solid deals on refurbished Apple Watches, including the original Apple Watch Ultra (1st generation) on sale for $589. Apple is one of the best places to buy refurbished goods, since they offer a one-year limited warranty with all refurbished devices.

When do Apple Watch Black Friday deals start?

This year's Black Friday Apple Watch deals have already started, and we'd expect the discounts to continue all month long through December. It's worth noting that we expect to see more deals once the Apple Store announces its annual Black Friday sale. Last year, Apple offered a $50 gift card when with the purchase of select Apple Watches, which we expect to see again in late November.

Black Friday Apple Watch deals: What to expect

We predict all current-gen Apple Watches will receive price cuts this holiday season. There's a chance the Apple Watch SE (2022) could dip below $169, which would be a new all-time price low for Apple's budget smartwatch. Meanwhile, the Apple Watch 10 is already $50 off. There's a small chance it could get cheaper in the days to come, but we don't think it'll be significantly cheaper. If you're looking for deals on the Apple Watch 9, sales may be harder to find as stock is low.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.