Awesome Prime Day deal just slashed 4K Roku Stick to $37

Prime Day deal Roku Streaming Stick+
(Image credit: Roku via Amazon)

Right now, we've got a Prime Day deal that delivers the best streaming device at an even lower price than usual. Yes, we always loved this Roku for its affordable price and speedy 4K video, and you're going to want it at this price, which is the best for any UHD streamer.

Right now, the Roku Streaming Stick+ is just $37 on Amazon, which is $12 off its MSRP of $49. That makes it less than the Fire TV Stick 4K (which has a worse interface), the cheap streaming stick that many will think they should get for its price (but shouldn't).

Roku Streaming Stick+: was $49 now $37 @ Amazon

Roku Streaming Stick+: was $49 now $37 @ Amazon
Our pick for best streaming device overall is typically a little pricier than other 4K streamers, but it's always been worth it. Roku has practically every app, plus its customizable interface and excellent 4K HDR support make it a must-buy for anyone looking for the right streaming stick.

Lately, the Roku Streaming Stick Plus has faced strong competition from the new kid on the block, the Chromecast with Google TV. While that new streaming device looks to be a solid way to bring 4K video to your screen for only $50, this Streaming Stick Plus deal goes even lower, down to $37.

As mentioned above, the Roku OS gives you the most customizable home screen, because you know which apps matter most, and you don't need your streaming device promoting others at you, getting in the way. 

The search functionality in Roku is also tops for the industry, giving you practically every single option to watch a movie or show, so you can know if you already pay for it or not. And just like Amazon and Google's streaming devices, there's integrated voice search in the Roku remote. That remote also helps you cut down on clutter in your living room, with volume and power buttons for your TV.

The only real downside? HBO Max is still not on Roku yet, an annoyance we expect to see solved sooner rather than later.

We're finding all of the best Prime Day TV deals so you can pair the Roku Streaming Stick+ with a phenomenal screen, so keep it locked to Tom's Guide for more deals. 

Henry T. Casey
Managing Editor (Entertainment, Streaming)

Henry is a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.

Latest in Streaming Devices
Chromecast with Google TV connected to display
Google finally pushes out full Chromecast fix for users who factory reset — here’s what to do
Google Chromecast
Google has a fix for broken Chromecasts as long as you didn't factory reset
Sonos logo on a smart speaker
Sonos halts work on rumored super streaming device — what's next?
Google Chromecast in TV
Chromecast fail — users across the world are saying that their Chromecasts are not working
Google TV Streamer
How to set up and stream with your Google TV device — 7 easy steps
Chromecast with Google TV
Google just stopped selling the Chromecast — and this is the replacement
Latest in News
Render of the alleged design of the iPhone 17 Pro
iPhone 17 leak claims 8K video recording is coming — here's what we know
NYTimes Connections
NYT Connections today hints and answers — Thursday, March 27 (#655)
iOS 18.4 logo on an iPhone
iOS 18.4 brings a bunch of helpful upgrades to your iPhone — and this is my favorite
Nintendo Direct March 2025 logo
Nintendo Direct March 2025 — Start time and live updates
The Signal app logo displayed on an iPhone, with a screenshot of the Signal app in use displayed on a monitor in the background.
Signal — everything you need to know about the app at the center of the group chat scandal
Robert Downey Jr. revealed as Doctor Doom for "Avengers: Doomsday"
Marvel reveals 'Avengers: Doomsday' casting — the latest updates and every actor