Apple reportedly developing smart display to fight Amazon Echo Show

Amazon Echo Show 10 (3rd gen) review
(Image credit: Tom's Guide)

Apple could be developing its first ever smart display alongside other new smart home devices, according to claims in Mark Gurman's Power On newsletter.

Gurman writes that Apple's testing four home-focussed devices right now, but warns that none of these are guaranteed to become fully fledged products. Two of those four are apparently a new HomePod and an updated HomePod mini, but the other two more experimental projects sound like completely new devices for Apple.

Gurman says one prototype is a blend of an iPad and a speaker intended for use in the kitchen, while the other mixes a HomePod with an Apple TV and a camera for the living room. The former certainly sounds like a smart display along the lines of an Amazon Echo Show 10 (pictured above) or Google Nest Hub, while the latter sounds like no other device currently on the market.

This isn't the first time Gurman's reported on these devices. He's said in the past that the iPad/speaker combo could be attached via a moveable arm that would then allow the screen to follow the user. New iPads can already do software-based tracking with the Center Stage feature, but physically moving the device around on an arm would likely provide even more effective tracking.

Although Apple's had limited success with the HomePod mini smart speaker recently, it's not yet sold a smart display. You can turn an iPad into a home hub via HomeKit, but that ability's disappearing with the newest version of iPadOS. Perhaps this sneaky withdrawal of this feature through iPadOS 16 is Apple's way of making room for this new product.

These rumored prototypes are still apparently some way off from launching though, if they do at all. Gurman claims that these four products could appear either at the end of next year or in 2024, so it sounds best to not go looking for them when the iPhone 14 launches next month.

If instead you want a smart display right now, you're better off checking out our guide to the best smart displays, or using an iPad with HomeKit until Apple removes that ability.

TOPICS
Richard Priday
Assistant Phones Editor

Richard is based in London, covering news, reviews and how-tos for phones, tablets, gaming, and whatever else people need advice on. Following on from his MA in Magazine Journalism at the University of Sheffield, he's also written for WIRED U.K., The Register and Creative Bloq. When not at work, he's likely thinking about how to brew the perfect cup of specialty coffee.

Read more
A photo of an iPad running Apple Home alongside an Apple HomePod mini and an Apple TV
Apple's new HomePod with iPad-like display reportedly launching this year
Apple HomePod 2
Apple HomePod 3: Everything we know so far
HomePod with display concept render
Apple HomePod with display now rumored for late 2025 launch
Apple Store with white Apple logo
Apple smart home hub — report says when the company's totally new product could launch
Apple smart display concept
Apple's rumored smart home hub 'postponed' due to Siri — here's what we know
Apple HomePod 2
Apple's 'HomePod with a screen' is still coming in 2025, analyst claims
Latest in Smart Home
Kidde Ring Smart Smoke Alarm
I'm a firefighter's daughter and this $55 smart smoke detector is the one I want for my own home
Ring Battery Doorbell next to door
Hate it when your Ring doorbell alerts you all the time? Here's how to schedule motion detection
Amazon Echo (4th-gen)
Amazon is removing this privacy feature from its Echo smart speakers on March 28 — what you need to know
HomePod with display concept render
Apple HomePod with display now rumored for late 2025 launch
Schneider Electric Pulse home energy panels.
The Smart Home Upgrade You’ve Been Missing
An Echo Show 10 with the Alexa Plus logo displayed on screen
Alexa+ — I have 4 big questions about Amazon's new AI assistant
Latest in News
Nintendo Switch 2
Nintendo Switch 2 tipster may have just leaked release month and launch plans
Disney Plus logo
Disney Plus upgrade just fixed one of my biggest problems with the home page
Tom Hiddleston as Robert Laing in "High Rise" now streaming on Netflix
5 best Netflix movies in March you haven't watched yet
iPhone 16 with Apple Intelligence logo for iOS 18.1
iOS 18.4: All the newest Apple Intelligence features coming to your iPhone
Maria Debska in "Just One Look" now streaming on Netflix
3 best Netflix shows in March you haven't watched yet
Split image featuring the Galaxy S25 Edge (left) and Galaxy S25 Ultra (right)
Samsung Galaxy S25 Edge just tipped for two Galaxy S25 Ultra-level features