Apple AirTag — here’s the biggest complaint families have

Apple AirTag
(Image credit: Future)

The new Apple AirTag trackers let you keep tabs on the whereabouts of your keys, wallet or any other valuable that often goes missing. And as useful as they are — our AirTag review was pretty positive about their potential — families find that AirTag falls down in one key area. They can't be used to share item locations within a family unit by way of family sharing. 

This would seem to be a job for Apple’s Family Sharing. That feature allows you and up to five other family members access Apple services. This can be mixed and matched with platforms like Apple TV Plus, Apple Music, and Apple News Plus. You can also share iTunes and App Store purchases across accounts, so there's no need to buy the same product multiple times. But unfortunately, AirTags don't seem to share the same functionality. 

Members in a Family Sharing group can see the location of others' iPhones, iPads, and other manner of Apple devices in the Find My app. Curiously, Apple has not included AirTags in this functionality, though it certainly seems as though it’s the sort of thing that should be there. As a result, disappointed users have left their complaints on the AirTag’s lack of functionality across the internet. 

Currently, the only thing users can turn on via iCloud Family Sharing is the "AirTag Detected" alert that's meant to discourage inadvertent tracking in the case of someone slipping an AirTag into the backpack or pocket of someone else. 

It’s unclear whether Apple plans to introduce this type of functionality going forward — it would seem like a natural extension of AirTag, though privacy concerns about the key finder may give Apple pause.

For what it’s worth, this is an issue other key finders have figured out. Tile’s multiple key trackers, highlighted by the Tile Pro and Tile Mate, let you share your Tile with one other address by default, with a subscription plan giving you unlimited sharing. The Chipolo One tracker has a family sharing feature, too.

Until Apple figures out the best way forward, AirTags will remain an item meant to be used by one person per tag. Group sharing may have to come at a later date, unless Apple is moved by the mass backlash. 

TOPICS
Brittany Vincent

Brittany Vincent has been covering video games and tech for over 13 years for publications including Tom's Guide, MTV, Rolling Stone, CNN, Popular Science, Playboy, IGN, GamesRadar, Polygon, Kotaku, Maxim, and more. She's also appeared as a panelist at video game conventions like PAX East and PAX West and has coordinated social media for companies like CNET. When she's not writing or gaming, she's looking for the next great visual novel in the vein of Saya no Uta. You can follow her on Twitter @MolotovCupcake.

Read more
Holding AirTag in hand
Apple AirTags just crashed to their lowest price ever on Amazon — save $30 on a 4-pack now
Apple AirTags shown next to iPhone
Apple AirTags just got a major price drop on Amazon — snag a 4-pack for just $69
Apple AirTag
Hurry! This AirTag 4-pack just hit its lowest price ever on Amazon — get it before it's gone
Apple AirTag in a leather keyring case on a wall next to an iPhone showing the Find My app
I use an AirTag to track my dog and Amazon has a 4-pack of Apple's trackers for a massive 30% off right now
The Find my People feature
Android Find My can now track your friends and family — here's how to use it
Person holding Apple AirTag
Apple just added a critical new warning to AirTags — here's why
Latest in Tech
Casetify Bounce Suitcase
I ditched my Away Carry-On for a bright red suitcase made by a phone case brand, and I was shocked by how much I liked it
Columbia Sportswear and Intuitive Machines partnership
Columbia Sportswear’s UV-blocking technology just landed on the moon, and I spoke to the materials scientist who designed it
iPhone 16e review.
What Tom’s Guide tested this week — the iPhone 16e is the most polarizing phone of the year
A split screen photo showing a coffee grinder on one side and a smart watch on the other
What Tom’s Guide tested this week: Sony, OnePlus, Corsair and more
A split screen image showing an instant camera on the left and a Dyson vacuum on the right
What Tom’s Guide tested this week: Expert reviews of Dyson, Insta360 and more
A composite of Soundcore Space One Pro headphones and Sony ZV-1F vlogging camera
What Tom’s Guide tested this week: 5 products that won our expert reviewers’ hearts
Latest in News
iPhone 16 with Apple Intelligence logo for iOS 18.1
iOS 18.4: All the newest Apple Intelligence features coming to your iPhone
Maria Debska in "Just One Look" now streaming on Netflix
3 best Netflix shows in March you haven't watched yet
Split image featuring the Galaxy S25 Edge (left) and Galaxy S25 Ultra (right)
Samsung Galaxy S25 Edge just tipped for two Galaxy S25 Ultra-level features
Wolfenstein: The Old Blood
Amazon is giving away a ton of free games for its Big Spring Sale — here’s how to claim yours
A TV with the Netflix logo sits behind a hand holding a remote
Netflix is rolling out a big video quality upgrade — what you need to know
Choi Hyun-Wook, Hong Kyung, and Park Ji-hoon in "Weak Hero Class 1" now streaming on Netflix
This action-packed K-drama is now streaming on Netflix — and now’s the time to binge-watch before season 2