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We're handpicking Prime Day deals LIVE with lowest prices ever from Apple, Yeti, Skechers and more

This could be your last chance to score these discounts

October Prime Day 2026

Prime Day deals on LG, Apple, Ninja, Sony, Dyson, AirPods, Alexa

(Image credit: Amazon / Edited by Gemini)

Staff picked deals:
1. Quick Links
2. Editor's Choice
3. LIVE: latest updates

October Prime Day ends tonight. That means you have just a few hours left to secure any purchases before prices increase. Will there be other sales in the coming days? Of course! The holiday season is just getting started. However, you may have to wait till mid-November and there's no guarantee that your favorite deal will return.

But you might be wondering — are today's Prime Day deals actually worth it? This is my fifth year covering Prime Day, so this isn't my first rodeo. I'm going to share deals that I don't think you should wait on, because they're at their lowest prices ever.

You'll find lots of our favorite tech at all-time low prices here, like the Apple Watch SE 3 for $199. There are plenty of deals to shop, so keep scrolling to see all my favorites. If you're not already a member, make sure to sign up for a 30-day Amazon Prime trial (or college students get a free 6-month Amazon Prime trial).

Quick Links

Editor's Choice

Skechers shoes/apparel: from $25 @ Amazon
I've worn dozens of sneakers, but when it comes to comfort — Skechers are among my favorites. Plus, there's a Skechers sneaker for pretty much any activity. Amazon is having a massive Skechers sale right now with discounts on sneakers and apparel for men, women, and children.

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Amazon devices: deals from $12 @ Amazon
First the bad news: Amazon recently increased the price of its Echo, Fire TV, and Kindle devices by as much as 61%. The basic Echo Dot, for example, now has a $79 MSRP (was $49). Now the good news: You can offset those price increases with Amazon's Prime Big Deal Days sale which has Echo, Fire TV, Ring, Blink and Kindle devices from $12.

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YETI sale: deals from $10 @ Amazon
Amazon is currently knocking 30% off YETI coolers, tumblers and water bottles. You'll even find YETI apparel and blankets on sale. If you're a fan of YETI, this is the sale you've been waiting for.

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Anker Smart Display Charger: was $39 now $23 at Amazon

The Anker Nano 45W charger is not only smaller than a lot of 30W chargers, but it can boost your charging speeds if you need to top off your devices in a hurry. The built-in screen that shows charging speeds and can rotate up to 180 degrees is a nice bonus.

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TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. The sale includes a lot of smaller, 1080p models (which are more suitable for a children's room or guest room). However, there are also plenty of larger sets included in the sale. These are among the cheapest TVs we've seen from Amazon.

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Save 50%
Shark Pet Cordless Stick Vacuum: was $299 now $149 at Amazon

If you have pets and after incredible power, this is a great deal. Recommended for all floor types, it also has a low profile design to reach under low spaces. It comes with an XL dust cup to handle all your debris and handy LED headlights to make cleaning easier. It also promises 40-minute battery life.

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Apple Watch SE 3: was $249 now $199 at Amazon

The Apple Watch SE 3 is one of the best full-featured smartwatches for the money in 2026, with impressive health, fitness, safety, and communication features, a sleek and robust design, and compatibility with tons of third-party apps.

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LIVE: Latest Updates

Welcome!

Prime Day deals on LG, Apple, Ninja, Sony, Dyson, AirPods, Alexa

(Image credit: Amazon / Edited by Gemini)

Welcome to the second day of Prime Big Deal Days — AKA Amazon Prime Day in October. I'm focusing on only sharing deals at their lowest ever prices today, so get ready for some serious savings!

Bose Quietcomfort Headphones are over 50% off..

Bose headphones in hand

(Image credit: Future)

To start things off, the Bose QuietComfort Headphones are on sale for their lowest price ever. These are a steal with over 50% off right now! They're especially great if you're planning to travel over the holidays, because they have some of the best active noise canceling we've ever tested.

Add Ring to your door for just $39...

Ring Battery Doorbell and Ring Indoor Cam shown in front of a house door

(Image credit: Amazon edited with Gemini)

The Ring Battery Doorbell is on sale for its lowest price ever! (Get ready to hear that a lot today!) It's a super-easy way to keep an eye on goings-on outside your home — and the newest Ring doorbell comes with Retinal 2K video, Enhanced Zoom and two-way talk.

$50 off the Apple Watch SE 3...

Apple Watch Ultra 3, Apple Watch Series 11, Apple and Watch SE 3 shown on arm

(Image credit: Tom's Guide)

The Apple Watch SE 3 is the Apple Watch deal I'd pick up, if I was upgrading my smartwatch this October Prime Day. Not only is it the cheapest option in Apple's current lineup, it provides all the features you really need from a smartwatch. You even get an always-on display with this version, as well as Apple's reliable health and fitness tracking features.

Lowest price on Stanley cups...

Stanley cup deals

(Image credit: Amazon | Stanley)

It can take a little searching to find lowest prices ever on Stanley products, but they are most definitely out there. This 40 oz tumblr is on sale for its lowest price ever right now at $22 — that's over half off. If you want a different size or color, though, discounts will vary.

Huge price cuts on Skechers...

the skechers go run elevate 2.0 running shoes in the women's style, in fuchsia pink, photographed against a blue background

(Image credit: Tom's Guide)

If you haven't already, I recommend checking out Amazon's Skechers Event Exclusives page. These are the extra-special, extra-shiny Skechers deals that Amazon is promoting for Prime Day. Prices here vary depending on the size and color you select, so you'll have to search through to find the best prices on the shoe you want, but it's worth the effort. As an example, this Wilshire Blvd Knit Sail Shoe is on sale for its lowest price ever at $43.

Our favorite budget doorbell crashes to historic price low...

Blink Battery Doorbell 2K+ video doorbell

(Image credit: Tom's Guide)

The Blink Battery Doorbell 2K+ is hands-down one of the best video doorbells we've tested. We especially recommend it for for shoppers on a budget. It's currently on sale for $35, which is $12 cheaper than the price I saw on Labor Day. (It's also a new all-time price low for this doorbell). Those 35 dollars buy you sharp 2K video, super-long battery life, and options for local storage.

My new go-to running sneakers are finally on sale...

New Balance Ellipse

(Image credit: New Balance)

The Ellipse came out earlier this year and ever since its launch it's become my go-to running sneaker. First off, I love its cool retro design. Beyond its looks, it also has elevated cushioning in the midsole and a breathable engineered-mesh upper. You'll also find an 8mm drop and a rockered profile for extra comfort. I've used it for everything from HIIT sprints to long weekend runs.

Make your devices smarter with Amazon Smart Plug

Amazon smart plug

(Image credit: Amazon)

If you have any electronic devices in your house that aren't smart, that doesn't have to be the case anymore. Amazon Smart Plug works with the Alexa app and compatible Alexa devices to add voice control to any electrical outlet — no smart hub required. It's the perfect way to turn your old lamps and other basic devices into smart ones — and it's currently 48% off.

$149 off my favorite Shark hair-styling tool

Shark FlexStyle

(Image credit: Future)

I've been using the Shark FlexStyle for a few months now, and I can honestly say my hair has never looked better. What used to take me an hour of blow-drying and styling now takes just 20 minutes.

While its rival, the Dyson Airwrap, gets most of the attention, the FlexStyle offers many of the same styling capabilities at a fraction of the price. Better yet, the Shark FlexStyle is currently on sale for just $199 on Amazon — that's $150 off and it's lowest price yet.

TCL's 85 Inch Class QM6K Series is at its lowest price yet

TCL QM6K

(Image credit: TCL)

If you're looking for a big-screen TV, why not take a look at the TCL QM6K? This TV's modest array of Mini-LEDs offers better brightness and backlight control than it's younger sibling, the QM5K, and comes with a similar set of features. It's an excellent compromise that sits between ultra-affordable, big-screen options and higher-end sets. Plus, it's now at its lowest price ever!

Grab Ninja's kitchen powerhouse for less

Ninja

(Image credit: Amazon)

Ninja's French Door Premier Air Fryer is the brand's first-ever French door air fryer. It comes in a classy stainless steel finish and has ten cooking settings to choose from. With a top temperature of 450°F, it can be used to cook everything from cookies to pizza. Even better? It's currently 40% off this Prime Day, it's lowest price ever.

$99 for a colorful and portable Bose speaker

Bose

(Image credit: Amazon)

At its retail price, the Bose SoundLink Flex (2nd Gen) is a little hard to justify — but that's why this October Prime Day deal makes it a must-have. With great sound quality and app connectivity, the SoundLink Flex (2nd Gen) is a wonderful speaker. It looks fantastic and classy, and the colorful design makes for a fashionable portable speaker. It's currently down to $99, which is its lowest price ever.

Never lose your personal belongings again

Apple Airtag

(Image credit: Amazon)

The AirTag 2 is one of the best trackers ever released! What makes it superior is Apple's improved Precision Finding performance courtesy of its new Ultra Wideband chip. The chip allows you to better track down its location. You can also use your Apple Watch to find your AirTag too.

Plus, with the holidays just around the corner, it also makes for a great gift or stocking stuffer for a friend or family member who tends to misplace their belongings.

Grab the most affordable Fire TV Stick for $15

Amazon Fire TV Stick HD

(Image credit: Amazon)

Amazon’s most affordable plug-in streaming stick is down to its lowest price of $15! The Fire TV Stick HD plugs directly into an HDMI port on your television and streams content in standard 1080p Full HD. It gives you instant access to major streaming apps, including Prime Video, Netflix, and Disney+, along with cloud gaming via Amazon Luna and Xbox Game Pass. It's great for small bedrooms, kitchens, guest rooms, or replacing outdated app interfaces on older 1080p HDTVs on a tight budget.

Save 60% on this small but mighty gadget

Blink Mini 2K+

(Image credit: Amazon)

Don't let the size fool you. The Blink Mini 2K+ works indoors and out, holds up in any weather, and comes with color night vision and person detection that you wouldn't expect at just $15.

Personally, I use the Blink Mini 2K+ to spy on my dog when I'm not home. I place one in the bedroom and one in the living room, my dog's favorite lounging and people-watching spots, respectively. It's super easy to set up and sync the devices to the Blink app on your phone. It definitely gives me some peace of mind that's he's safe while I'm out and about.

My favorite Amazon leggings are just $25 right now

HeyNuts Deals

(Image credit: Amazon)

In my opinion, these HeyNuts leggings look and feel just like Lululemon leggings — and they're literally a fraction of the price. I've been wearing them for a few years now, and I can attest to the fact that they're super durable and won't pill or rip even after several washes. They're available in a plethora of colors and you can even choose from a few different lengths.

Snuggle up with a hot chocolate this Prime Day

Hotel Chocolat Velvetiser

(Image credit: Hotel Chocolat)

If you’re a hot chocolate fan like our Homes Writer Camilla Sharman, you’ll be excited to discover that the viral Hotel Chocolat Velvetiser has dropped in price by 30% to $115 at Amazon. That’s an epic saving of $50, which would be a shame to miss on Prime Day. She wrote all about the sweet deal right here.

Espresso lovers, rejoice!

a photo of the breville barista express in a kitchen with a tom's guide deal detective badge

(Image credit: Breville / Tom's Guide)

The Breville Barista Express is Amazon's no. 1 bestselling espresso machine — and right now, you can get the machine for just $499. That's the same price as the entry-level, sans-grinder Breville Bambino Plus. Yes, you basically get a free grinder. If you're a coffee-lover, I would recommend jumping on this Prime Day deal ASAP.

An incredibly smart robot vacuum for less

Dreame X60 Max Ultra Complete

(Image credit: Tom's Guide)

Need a new smart vacuum cleaner? Our Reviews Writer Ashley Thieme writer spends all day, every day testing the latest gadgets. She's always on the lookout for things that can improve your life — that's why she gave this robot vacuum five stars. The Dreame X60 Max Ultra Complete is currently available on Amazon for $1,179 — its lowest ever price. Check out all the reasons Ashley recommends this product here.

Catch better Z's with these sleep buds

The image shows a woman's hand holding a pair of white earbuds in their navy blue case in front of a green plant. Inset to the left, a deal badge reads 'Tom's Guide Saving Squad Prime Day'

(Image credit: Future)

The Ozlo Sleepbuds 2, now $42 off at Amazon are currently at their lowest ever price. They come highly recommended by our Sleep Editor Nicola Appleton. The sleep buds are among the best sleep headphones we've tested, thanks in part to their low-profile design that's superbly comfortable for side sleepers. Plus, they feature crisp audio alongside noise-masking technology that effectively drowns out loud noise. Grab yours on sale while you still can!

Snag these super affordable earbuds for the gym

JBL Tune Flex

(Image credit: JBL)

At just $37, the JBL Tune Flex are ideal for throwing into your gym bag and head to a workout. The lightweight buds provide some great features, including active noise canceling, up to 32 hours of battery life, and IPX4 water and sweat resistance. There are also four microphones on board to isolate your voice from background noise during voice and video calls. They're currently 62% off for Prime Day.

My favorite sandals for every season

Cushionaire

(Image credit: Amazon)

I love wearing sandals, even in the fall. My favorite brand just so happens to be one of the most expensive brands: Birkenstocks. But Luckily, I've found a sandal alternative that both my feet and my bank account love.

If you're in the market for some Birkenstocks this fall but don't want to pay the hefty price, these Cushionaire sandals are the next best thing. They also match literally any outfit and come in tons of colors.

The Stanley Quencher H20 is 48% off

Stanley Deals

(Image credit: Future)

The Stanley Quencher H20 is the water bottle that sits on my nightstand each night and comes along with me during every car ride. It helps me reach my water intake goals on the daily. Even better? It's now 48% off, bringing the price down to just $23. That's the tumbler's lowest price ever!

This stylish, roomy tumbler is perfect for everyday adventures. Designed to fit in a car cup holder, you'll be able to take it with you everywhere and it can keep your drinks hot or cold for hours thanks to its double walled insulation. The advanced FlowState lid can move between closed to prevent splashes, straw and an opening to sip from.

Prime Day deals for your furry friends...

Bedsure 360 Oval Bolster Orthopedic Dog Bed

(Image credit: Amazon)

Bedsure is a popular brand when it comes to bedding. However, did you know that they also have an extensive line of blankets, beds, and sofas for your furbabies? For example, you can get the Bedsure 360 Oval Bolster Orthopedic Dog Bed for just $37 (down from $59). Or you can get the Bedsure ComfyFleece Cat Couch for $34 (down from $47). You can shop the full hooman or pet sale via the links below.

Get organized with Skylight's digital calendars...

Skylight Calendar

(Image credit: Amazon edited with Gemini)

The Skylight Calendar is a modern, digital calendar that can help bring order to your life. It features a 15-inch touchscreen display (there's also a 27-inch option) and it can be paired with a range of calendar systems for seamless family integration.

You can add events manually or via the Skylight app and you can even add photos allowing you to use the Calendar as a digital photo frame when it's not tracking your chores. Multiple calendars are on sale this Prime Day and if you don't need the calendar functionality, you can also save on Skylight's digital picture frames.

Last call on my favorite Prime Day Belkin deals...

Belkin Charging Case Pro for Nintendo Switch 2

(Image credit: Tom's Guide)

As a lifelong Apple user, Belkin has always been one of my go-to brands for chargers, cases, and anything related to my Apple devices. The company also makes a lot of great gear for other devices, such as the Switch 2. Well, good news because they're all on sale this Prime Day.

My colleague Millie Davis-Williams is a fan of the Belkin Switch 2 Charging Case for $56 and I love my Belkin Qi2 Charging Station now on sle for $64. You can browse the entire sale below or check out some of my hand-picked deals.

Prime Day essentials for your pantry...

Prime Day cleaning supplies

(Image credit: Amazon edited with Gemini)

As much as I love all of these glitzy tech deals, a lot of times my Prime Day purchases wind up being on household essentials. You know, Bona refills, toilet paper, cleaning supplies, and paper towels. So below I've rounded up my favorite Prime Day deals for your pantry or just to help you clean up around the house.

Eversprout cleaning tools: deals from $6 @ Amazon
Eversprout makes stylish and functional cleaning tools for your home. This Prime Day, the brand is taking 20% off its newly launched Eversprout Home collection, which includes deals on shower squeegees, toilet bowl cleaners, floor mops, window washers and more. After discount, deals start from just $6.

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Charmin Forever Roll Starter Kit: was $29 now $24 at Amazon

Never run out of toilet paper again — or at least not for a good month. The Charmin Forever Roll Starter Kit includes a stainless steel toilet paper holder and two 2-ply forever rolls. Each roll is the equivalent of 64 regular rolls and is rated to last up to one month before changing (based on an average 2-person household). Click the on-page coupon to get this discount.

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Bona Premium Spray Mop: was $41 now $29 at Amazon

The Premium Spray Mop is a must for anyone with hardwood floors. It includes a hardwood floor mop, 1 oz hardwood floor cleaner concentrate pouch, refillable 34 oz cartridge, and an extra-large reusable microfiber cleaning pad. Just add water to create a ready-to-use cleaner that's safe for the entire home. You can also get the Bona Multi-Surface Spray Mop for $29 (was $41).

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Culligan MaxClear Gravity Water Filter System: was $199 now $149 at Amazon

Enjoy cleaner, better-tasting drinking water with Culligan's gravity water filter system certified to reduce microplastics, lead, and Total PFAS (forever chemicals). The countertop dispenser features a brushed or polished stainless steel finish, ergonomic spigot, and sturdy stand for easy dispensing.

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Save your kid's hearing with these headphones

iClever Auraa headphones with prime day tag

(Image credit: Tom's Guide)

It's important to protect your kid's hearing, which is why we sought out deals on kid-friendly headphones that carry the important 85dB volume cap.

Here are three you should check out right now.

But one you may want to consider is the excellent iClever Q950, one of the best-sounding kid headphones I've ever tried.

iClever Q950: was $69.99 now $47.48 at Amazon

When it comes to sound quality and "kid headphones" the bar can be pretty low, but the iClever Q950 clears it and then some. Adults might even enjoy the quality here. It has a volume cap of 80dB.
For kids who want to seem grown up, these have a more sophisticated aesthetic while still being pretty bright and attractive. As a bonus, unlike many kid headphones these come with a nice carrying case that can be used to store small toys when you're traveling or using the headphones.
The weight might be a problem because they are on the heavy side, but the ear cups and headband super comfy. And the ANC is terrible but the sound quality make sup for it.

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Try out a pair of AR glasses

RayNeo Air 4 Pro

(Image credit: Tom's Guide)

No, these aren't smart glasses like the Ray-Ban Meta AI glasses. Rather, think of the RayNeo Air 4 Pro as a TV or gaming monitor you wear on your face.

Right now, the limited-edition Batman RayNeo Air 4 Pro are on sale for 20% off.

They're great for travel or portable gaming by hooking up to a Steam Deck or even your laptop. Plus, the Air 4 Pro come with HDR10, which makes watching Apple TV shows and movies look amazing.

There are better (and more expensive) AR glasses but if you're dipping your toes in water, these ones are perfect.

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