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I'm a mattress expert and I'm tracking the best Black Friday deals of 2024
These are the best Black Friday mattress deals I’ve seen so far, and I’ll continue to update this page with the latest sales news and analysis, plus expert buying advice
🟢 Saatva: Back to best price: $400 off
🟢 DreamCloud: 50% off - from $299
🟢 Nectar: 50% off mattresses
🟢 Tempur-Pedic: Big discounts
🟢 Purple: up to $700 off
🟢 Casper: 30% off for Black Friday
🟢 Helix: 27% off + free bedding with code: TOMS27 at checkout
Latest news: Most major brands have launched their Black Friday mattress sales. It’s a good time to buy: prices match those we’ve seen during other big sales periods this year, and we don’t expect them to fall any further.
Even though most of the deals aren’t unique for Black Friday, there are still a handful that offer real value for money - I’m highlighting them here.
One brand that is offering one of its best deals of the year is Helix. You can get 27% off Helix mattresses plus $330 free gifts with code: TOMS27. That makes a queen size $50 cheaper than Labor Day, and $166 lower than Black Friday last year.
You can also get $400 off mattresses at Saatva with our special deal. It's the cheapest way to get the best mattress we've ever tested: the Saatva Classic.
Elsewhere, Walmart’s Black Friday sale is live with cheap mattresses from $100; and Amazon is already selling out of some sizes of budget mattress.
My take: Mattress sales are notoriously hard to track. Most mattresses are never sold at full price, which makes the advertised ‘discount’ meaningless. And while the discounts change slightly from sale to sale, often the MSRP does, too. That means a mattress can be given a bigger discount - but still cost the same as it did before, so you’re not actually saving anything.
So far, I’ve only seen one new mattress sale for Black Friday from a major brand (Helix) - the rest are repeats of offers I’ve seen at various times over the last year. That doesn’t mean they aren’t good, though: some are fantastic value for money.
The best Black Friday mattress deals so far
These are the mattress deals I think are worth buying now. I'm starting with the best mattresses we’ve tested, and I’ll continue to add more deals as I see them. For each one, I'll tell you how good the Black Friday deal really is, based on the prices I've seen throughout the year in my role as Senior Sleep Editor at Tom's Guide, and I'll let you know if I think the price will drop again.
1. The DreamCloud Mattress (queen): $665 at DreamCloud
Price last month: $665
Lowest this year: $665
Last year: $665
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 8/10
Best for: Most people; hot sleepers; back and hip pain; heavier bodies
The bottom line: DreamCloud's flagship mattress hasn't changed price in a year now, but it's outstanding value for money, and we highly recommend it for most people. This mid-range hybrid aced our tests and sits at number two in our best mattress guide. It's at the firmer end of medium-firm, and delivers excellent back support and pressure relief for hundreds of dollars less than its higher-end hybrid rivals, such as the Saatva Classic or Winkbed. If you’re looking for an extremely comfortable and supportive mattress for under $1,000, it's the best you can buy. It also has a one-year trial, so you can make sure it’s right, and a forever warranty.
2. Nectar Classic Memory Foam (queen): $649 at Nectar
Price last month: $649
Lowest this year: $599
Last year: $659
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 6.5-7/10
Best for: side sleepers, couples
The bottom line: If you're looking for outstanding value at an affordable price, the Nectar Memory Foam mattress is a top choice all year round. It isn’t cheaper for Black Friday: you can buy a twin for $349 or a queen for $649 most months. But like DreamCloud, these are extremely competitive prices for a high-quality, mid-range mattress, which performed well in all our tests. We think it’s the best memory foam mattress under $1,000: you get the the hug-like, cushioned comfort you expect from memory foam, with excellent pressure relief and full-body support, plus good cooling capabilities - and it’s more affordable than most of its closest rivals (with a huge 365-night trial and lifetime warranty). Could the price drop further for Black Friday? There was a flash sale at the start of November that took an extra $50 off a queen… but we don’t expect this to happen again.
3. Saatva Classic mattress (queen): $2,095 $1,695 at Saatva
Price last month: $1,795
Lowest this year: $1,695
Last year: $1,595
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 3/10, 7/10, 8/10
Best for: All sleepers; back pain; couples; hot sleepers; heavier bodies
The bottom line: Saatva’s superb luxury, hybrid innerspring mattress is the best mattress we’ve ever tested. It looks and feels like a high-end hotel bed, with its handcrafted finish, and got a near-perfect score in our Saatva Classic mattress review, beating the other mattresses in our rankings on comfort, support and quality. But don’t buy it in Saatva’s current bundle sale because it’s $400 more expensive than it was on Memorial Day (albeit you get more than just the mattress). The best way to get it is with Tom’s Guide’s special deal: click through from this page and the price will return to Memorial Day levels, with a twin for $995 (rather than $1,195), or a queen for $1,695 (rather than $1,795). That’s a few hundred dollars less than some of its rival luxury mattresses, such as the Tempur Adapt, and the lowest price the Classic is likely to drop to this year.
4. Siena Memory Foam (queen): $399 at Siena
Price last month: $399
Lowest this year: $349
Last year: $399
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 9/10
Best for: Stomach sleepers; couples; back and hip pain; guest bedrooms
The bottom line: We rate the Siena Memory Foam as the best cheap mattress around, thanks to the high quality it delivers at such a low price. It’s currently sold at $399 for a queen, which is an almost permanent deal. We did see a queen reduced to $349 back in March for World Sleep Day, but we doubt this deal will make a return this Black Friday. That said, even at its regular sale price this mattress is an absolute bargain. In our Siena Memory Foam mattress review we call it one of the best mattresses for stomach sleepers thanks to its firm support, and it sleeps incredibly cool for an all-foam bed, too.
5. Helix Midnight Luxe (queen): $2.373.33 $1,732 + $330 free gifts at Helix
Price last month: $1,780
Lowest this year: $1,614
Last year: $1,899
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 6/10
Best for: most people; side sleepers; back pain
The bottom line: The Helix Midnight Luxe is one of the best mattresses in the US - and with our special offer, it’s one of the few big-brand mattresses online that has a genuine discount for Black Friday. We highly recommend this high-end, medium-firm hybrid. It suits most bodies and sleeping styles, but it’s a particularly good choice for side sleepers and anyone with back pain thanks to its excellent pressure relief - we gave it 4.5/5 stars in our Helix Midnight Luxe review. Use code: TOMS27 at checkout and you’ll get a 27% discount plus a free bedding bundle worth up to $330. That makes a queen size $50 cheaper than Labor Day, and $166 lower than Black Friday last year. However, if you just want a mattress, there are better deals - the Midnight Luxe was over $100 cheaper in July, when it was sold without the bundle.
6. Allswell Hybrid, 10 inch (queen): $317 $284 at Walmart
Price last month: $317
Lowest this year: $252
Last year: $252
Likelihood of new discount: Low
Review score: ★★★★
Firmness: 7/10
Best for: Front and back sleepers; couples; guests
Bottom line: This is an excellent deal for an already affordable mattress. In fact, the Allswell Hybrid comes second place in our best cheap mattress. We have seen the price of a queen drop to just $252 within the last 12 months, but recent sales have hovered around $317 for a queen, so $284 is an impressively low price, and well worth taking advantage of this Black Friday. Particularly, if you sleep on your front or back. With a medium-firm feel (some of our panel of testers for the Allswell Hybrid mattress review thought it felt more like an 8.5/10) and hybrid structure, the mattress performs well for motion isolation and temperature regulation – making it ideal for couples. When purchasing from Walmart, you’ll get 90-day free returns and free shipping.
7. Bear Elite Hybrid (queen): $2,375 $1,499 at Bear
Price last month: $1,499
Lowest this year: $1,499
Last year: $1,499
Likelihood of new discount: Low
Review score: ★★★★1/2
Best for: Most people; hot sleepers; back pain
The bottom line: The Bear Elite Hybrid is our #1 cooling mattress in the US right now. Thanks to the three firmness options (soft, medium, firm) you can customize it to suit your sleep style and body weight. We tested the medium model in our Bear Elite Hybrid mattress review and rated it in key areas including pressure relief, motion isolation, edge support and temperature regulation, making it an all-round quality mattress. Hot sleepers will want to upgrade with the Celliant-infused cover to benefit from the best temperature regulation out there. There is currently 35% off this top-rated hybrid mattress and you’ll get two free pillows worth $150 too. Although this is a pretty standard deal from Bear, we’ve never seen a bigger discount. However, freebies have been more generous in previous major sales. For reference, there was a free bedding bundle worth $400 in the Presidents’ Day sales this year.
8. Avocado Green Organic (queen): $1,999 $1,699 at Avocado
Price last month: $1,799
Lowest this year: $1,799
Last year: $1,799
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 7/10
Best for: Back sleepers; heavier bodies; hot sleepers
The bottom line: The Avocado mattress is an excellent organic bed for hot sleepers looking for a firm mattress with reliable temperature regulation. It’s also a great choice for those with back pain, thanks to the 2-inch layer of Dunlop latex, and is crafted from over 1,400 support coils. It'll suit back and stomach sleepers, as well as heavier bodies seeking sturdier support. However, side sleepers will need something with a bit more give. It’s available in three variants (firm, plush and box-top) for customizable support. This 15% off deals beats the standard 10% saving we’re used to seeing, making now an excellent time to buy.
9. Zinus Green Tea Memory Foam, 10-inch (queen): $472.83 $229 at Home Depot
Price last month: $499 (at Zinus)
Lowest this year: $499 (at Zinus)
Last year: $499 (at Zinus)
Likelihood of new discount: Low
Review score: ★★★★1/2
Firmness: 5.5/10
Best for: Side sleepers; back sleepers with a smaller build; guests
The bottom line: The Zinus Green Tea Memory Foam delivers soothing, sinking pressure relief at a budget-friendly price. In our Zinus Green Tea Memory Foam Mattress review we found it ideal for side sleepers, as those dense foams ooze around the touch points to ease pressure build up all night long. Lightweight back sleepers will also feel well supported, but stomach sleepers should opt for something firmer. Shop direct from Zinus and you’ll spot the same discount year-round (a queen typically sells for $499 at Zinus). Home Depot is offering it for over half the price. The downside is that you sacrifice the benefits — there’s no sleep trial — but at just $229 for a queen, we think it’s worth the trade-off. If you’re doing up the spare room for the holidays, your guests will thank you.
I’m Claire, senior sleep editor at Tom’s Guide. I’ve been reviewing mattresses for over half a decade (I’m currently sleeping on the Saatva Classic), and covering the Black Friday sales for just as long. I know a good mattress deal when I see it, and I’m here to help you find the right mattress at the best possible price this Black Friday.
LIVE: Latest Updates
Deal alert! 30% off the Brooklyn Bedding 3" Latex Mattress Topper
Frances Daniels, Sleep Staff Writer, Tom's Guide
The 3” Latex Mattress Topper at Brooklyn Bedding is currently 30% off for Black Friday, which is a pretty good deal in my opinion. I’ve been tracking prices of Brooklyn Bedding since October 2023, just before last year’s Black Friday sales, so I know the brand only rolls out their 30% off sales for major holiday events — outside of these events, the standard deal is 25% off.
While the 5% difference may not seem a lot, it can save you some extra dollars on a premium-priced latex topper. For example, the MSRP of a queen is $663.33, but the current sale reduces it to $464.34. With the regular 25% off deal, it would have been closer to $500.
Read more: The Brooklyn Bedding 3" Latex Topper is 30% off in the Black Friday mattress sales — why I'd buy it
Black Friday deal: Save 30% on the 3” Latex Topper at Brooklyn Bedding
How to choose the right mattress for side sleepers
Nicola Appleton, Sleep Editor, Tom's Guide
1. Ample cushioning
Side sleepers need plenty of cushioning around the main touch points of their mattress. Without a certain amount of sink-in support, you’ll develop a painful buildup of pressure around the shoulders, hips and knees. Look for a mattress with plenty of padding in the upper layers, like a pillow or Euro top.
2. Strong central support
Plenty of cushioning doesn’t mean you should opt for a soft mattress, as side sleepers still need a mattress with a strong central core in order to keep their spine in healthy alignment while they sleep. A hybrid mattress with sturdy coil technology is a great option.
3. Within budget
When shopping for the right mattress, have a rough idea in mind of what you’re willing (and able) to spend. Between $500 and $1,000 for a queen is a decent ball park figure, but you can easily spend much more and less than that, depending on the spec of the mattress you’re after. Black Friday is an excellent time to invest in a new mattress, as big discounts can often bring the bed you’ve had your eye on down into your price range.
Read more: I spent 3,000 hours sleeping on and testing the best mattresses for side sleepers — these are my top picks
Black Friday deal: 7 Black Friday deals perfect for side sleepers
The best mattress I've reviewed this year
Ruth Jones, Sleep Staff Writer, Tom's Guide
The Plank Firm Mattress seems like something of a niche choice: a double-sided mattress with one firm side and one ultra firm side. And when I first tested it, I did think I was literally lying on a plank. But I’ve now spent several weeks sleeping on the Plank Firm and as a stomach sleeper, I’m not sure I can ever give up this five-star support.
The Plank Firm is the best thing for my back after hunching over my desk — I never have to worry about sinking into the mattress, and it’s probably the straightest my spine gets most days. Admittedly, this isn’t a bed for most side sleepers (although the Firm side does have better pressure relief), but if you lie on your back or stomach, prepare for support you used to only dream of.
Read more: Is the Plank Firm mattress worth it?
Black Friday deal: 30% off at Plank mattress
Saatva mattress deal alert!
Mattress testing is a big part of my job as a Senior Sleep Editor and Certified Sleep Science Coach, and the comfiest, most supportive mattress I've slept on to date is the Saatva Classic. I’m re-testing it right now and after experiencing first-hand just how much it can boost your sleep comfort, I think this luxury innerspring hybrid is well worth its full MSRP. So the fact that you can save $400 on the Classic Mattress at Saatva today is, in my opinion, excellent value.
That's a special discount that we've teamed up with Saatva to offer Tom's Guide readers - it's better than the deal you'll see on the Saatva site. I doubt the price will drop any further now, because it hasn't all year, so if you need a new mattress right now, it's a great offer to grab.
Read more: I’m a sleep coach — the best mattress I’ve slept on is now $400 off in Black Friday sales
The Saatva Classic (queen): $2,095 $1,695 at Saatva
The Saatva Classic is the best hybrid mattress I’ve slept on. It excels in three specific areas. The first is a double whammy of pressure relief and lower back support. I still have twinges in my lower back and hips post-pregnancy, and the Classic is the first mattress in two years that has reduced all pain for me. The second area is edge support – it’s the strongest I’ve felt in a mattress, giving me and my family more space to spread out and sleep on every inch while still feeling supported. Lastly, the temperature control is excellent. I’m a very hot sleeper, but I sleep comfortably all night long on the Classic. Apart from a few minor cosmetic imperfections, I can’t fault this mattress.
One year on: Nectar Premiere Hybrid
Louis Ramirez, Deals Editor-in-Chief, Tom's Guide
It's been well over a year since I wrote our Nectar Premier Hybrid mattress review and you know what — I still love this bed. It's a hybrid bed, which means it's made of both memory foam and coils. I personally love it because it gives me the cradling/soft sensation of a memory foam bed, but without that sinking sensation (thank you, coils). I sleep on my back and side a lot and I find this bed to be super comfortable for those positions. It's also great at isolating motion (my partner doesn't feel when I get up from bed in the middle of the night). Stomach sleepers may want to look elsewhere; otherwise, this bed is a dream come true.
Nectar Premier Hybrid (twin): was $1,395 now $799 @ Nectar
Nectar Premier Hybrid (queen): was $2,196 now $1,099 @ Nectar
Black Friday mattress deals are live
We might be over two weeks away from Black Friday, but hundreds of mattress deals have launched already. All the major brands are running early sales, and you’ll find Black Friday deals on mattresses at most of the biggest retailers in the country. So are they any good? Should you buy now - or wait?
Black Friday is a great time to save money on a mattress. But times have changed: don’t expect to get the biggest discount of the year. So far, all the online Black Friday mattress deals I’ve seen are the same as every other major sale this year - and in most cases I think prices are unlikely to drop any further. The good news is that some of the offers on this page are outrageous value for money. (They’re just not special mattress deals for Black Friday.)
And now is a good time to buy. I’ve been tracking Black Friday deals for over half a decade, and increasingly I’ve seen mattress pricing at the major brands become fixed around two weeks away from Black Friday. There’s no harm in waiting another week or so to make sure you’re getting the best deal possible, but my money is on this being it now in most cases.
Welcome to our Black Friday mattress deals live blog
And we're live... Hold tight for the best mattress deals in the run-up to Black Friday. I'll be finding the lowest prices for the best mattresses, as well as brilliant discounts on budget models. You'll find all the latest deals as they go live, plus sale news and analysis, and expert buying advice to help you find the right mattress for your budget. Let's go...