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Best early Black Friday deals 2024 — here’s the sales I’d actually recommend to friends and family

The sales have already begun and we've found the best ones

Black Friday sales 2024

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(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Apparel
3. Phones
4. OLED TVs
5. Mattresses
6. Laptops
7. Home
8. Wearables
9. Gaming
10. LIVE: Latest updates

You don’t have to wait for Black Friday itself to save big. All the major retailers have already pulled the trigger on offering deep discounts heading into the holidays. The likes of Amazon, Walmart and Best Buy are offering eye-catching sales on electronics, apparel, home appliances and video games you can shop now.

So no need to hold off until November 29 to score a great deal on an iPhone 16 Pro Max, a new OLED TV or Adidas sweatpants. However, I know that the influx of deals in early November can sometimes feel overwhelming. There are so many sales you can lose track of what's actually a good deal and what's not worth your time.

That's where I come in. Together with the rest of the Tom's Guide team, we've been combing through all the sales to pick out the ones that really matter and actually represent a good purchase. Tom's Guide has been covering retail holidays like Black Friday for 17 years now and we carefully vet and select the top deals. In fact, there's a number of sales we'll even shop with our own money — because there's a good chance the Tom's Guide editors have tested them independently.

For example, the Editor's Choice Nectar Memory Foam Mattress is currently on sale for $349 (Twin). In need of a new laptop? The highly recommended MacBook Air 13 (M2/256GB) is down to just $649 at Amazon right now.

We'll continue to update this page with the latest and greatest deals across all kinds of product categories as soon as we spot them. So remember to check back often!

Quick links

Apparel

Adidas sale: deals from $6 @ AmazonPrice check: deals from $6 @ Adidas

Adidas sale: deals from $6 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, water bottles and more. Note that the Adidas Store is offering an early access sale for members (it's free to join) with similar prices on different styles.
Price check: deals from $6 @ Adidas

Lululemon: apparel from $9 @ Lululemon

Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.

Skechers shoes/apparel: from $11 @ Amazon

Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $11.

Crocs sale: Crocs from $19 @ Amazon

Crocs sale: Crocs from $19 @ Amazon
Amazon is knocking up to 50% off select men's, women's, and children's Crocs. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more. In most cases, it beats the direct sale from Crocs.com, but the styles on sale are different.

Amazon Essentials apparel: deals from $13 @ Amazon

Amazon Essentials apparel: deals from $13 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes shorts, sweatshirts, jogger pants, t-shirts, socks and more.

Patagonia sale: deals from $16 @ Patagonia

Patagonia sale: deals from $16 @ Patagonia
Hurry! Patagonia is knocking up to 50% off select men's, women's, and children's apparel during its latest sale. The sale includes fleece jackets, hoodies, trucker hats, pants, and sweatshirts. There are also a few off-season items on sale such as shorts and t-shirts. After discount, prices start from $16 and beat similar sales at REI and Backcountry.

Adidas Powerimpact Training Medium-support Bra (Women’s): was $45 now from $8 @ Amazon

Adidas Powerimpact Training Medium-support Bra (Women’s): was $45 now from $8 @ Amazon
Sizes are limited, but you can snag the Adidas Powerimpact Training Medium Support Bra starting from just $8. It’s smooth and supportive, and features Adidas’ iconic three stripes design across the front.

Columbia Anytime Casual Short (Women’s): was $70 now from $14 @ Amazon

Columbia Anytime Casual Short (Women’s): was $70 now from $14 @ Amazon
These Anytime Casual Shorts are a winner for outdoor wear. Featuring Columbia’s Omni-Shade and Omni-Shield technology, these shorts repel moisture and protect your skin from the sun. They’ll keep clean and dry no matter the weather conditions. Just hurry, as only a few sizes are left in stock.

Levi's 541 Athletic Fit Jeans (Men's): was $69 now from $33 @ Amazon

Levi's 541 Athletic Fit Jeans (Men's): was $69 now from $33 @ Amazon
Amazon has these Levi's 541 Athletic Fit Jeans on sale from $33. There are also Stretch options if you prefer your jeans with some extra give. They're an incredibly popular buy on Amazon, boasting a 4.5 star rating from over 27,000 reviews.

The North Face Canyonlands ½ Zip Pullover Sweatshirt (Men’s): was $80 now from $41 @ Amazon

The North Face Canyonlands ½ Zip Pullover Sweatshirt (Men’s): was $80 now from $41 @ Amazon
Stay super cozy with this North Face half-zip sweater. Its elastic cuffs and hem keep heat in and it’s thin enough to wear under a coat when the temperature drops even further. Plus, there’s a zipped pocket to keep your stuff safe.

The North Face Aconcagua 3 Jacket (Men's): was $200 now from $130 @ Amazon

The North Face Aconcagua 3 Jacket (Men's): was $200 now from $130 @ Amazon
Are you in the market for a super-warm down coat at a fabulous price? Look no further. The North Face Aconcagua 3 Jacket is nothing short of legendary when it comes to winter weather staples. Constructed from a mix of synthetic and natural materials, this chic puffer will keep you warm and dry on even the coldest mornings thanks to 600-fill down and a polyester exterior that's been treated with a Durable Water Repellent (DWR) coating.

Phones

Apple iPhone 16 Pro Max: $0.01 with Boost Mobile unlimited plan @ Amazon

Apple iPhone 16 Pro Max: $0.01 with Boost Mobile unlimited plan @ Amazon
Who says a new iPhone should cost you an arm and a leg? With Amazon's deal on the new iPhone 16 Pro Max on Boost Mobile, you're practically getting a phone for free that features a new Camera Control button, a larger 6.9-inch display, and one of the longest lasting batteries in a phone we've tested to date.

OnePlus 9: was $599 now $259 @ Amazon

OnePlus 9: was $599 now $259 @ Amazon
Sure, it's several years old at this point, but the OnePlus 9 is still classified as a flagship phone that offers a clean looking design, 6.55-inch display with 120Hz refresh rate, 65W fast charging, and a Hasselblad Triple Camera system.

Motorola Razr 2023: was $699 now $349 @ Amazon

Motorola Razr 2023: was $699 now $349 @ Amazon
Foldable phones didn't become affordable until the Motorola Razr 2023 arrived on the scene. Not only does it have that cool factor of folding, but it lasted really long in our battery test and it offers solid low light performance with its camera.

Samsung Galaxy Z Flip 5: was $999 now $520  @ Amazon

Samsung Galaxy Z Flip 5: was $999 now $520 @ Amazon
Boasting a larger outer screen that's even more suitable for selfies and self recordings, the Samsung Galaxy Z Flip 5 is made better thanks to the latest One UI 6.1 update that gives this foldable phone new life with Galaxy AI features.

OLED TVs

Samsung 48" S90D OLED TV: was $1,597 now $1,047 @ Amazon55-inch: was $1,797 now $1,297 @ Amazon65-inch: was $2,197 now $1,597 @ Amazon77-inch: was $3,297 now $2,197 @ Amazon

Samsung 48" S90D OLED TV: was $1,597 now $1,047 @ Amazon
The S90D is the most affordable Samsung OLED in 2024, and right now, nearly every size in the series is on sale. The two smallest sizes in the series, the 42- and 48-inch models, are often used as monitors, and for good reason: The S90D is loaded with just about every gaming feature you could want, including VRR, FreeSync, and support for 4K gaming at 120Hz or 144Hz across all four of its HDMI 2.1 inputs. (Note: The 55-, 65-, and 77-inch versions of the S90D feature quantum dots for better brightness and color volume than what you'll find on typical WOLED displays.)

Other sizes on sale:
55-inch: was $1,797 now $1,297 @ Amazon
65-inch:
was $2,197 now $1,597 @ Amazon
77-inch:
was $3,297 now $2,197 @ Amazon

Sony 55" A80L OLED TV: was $1,699 now $1,199 @ Best Buy

Sony 55" A80L OLED TV: was $1,699 now $1,199 @ Best Buy
The A80L OLED is one of Sony's top-performing TVs from last year, but don't let its age fool you — there's a reason this impressive TV is still on sale a year later. Like most Sony TVs in this price range, the A80L is engineered for sharp out-of-the-box accuracy in Sony's Professional picture mode. In HDR, it doesn't get as bright as some of the other OLED TVs on sale today, but it's an excellent TV for showcasing 4K movies and shows, provided you don't have too sunny a living space. The A80L also comes with valuable gaming features (ALLM, VRR, and support for 4K gaming at 120Hz), though only two of its four primary inputs are of the HDMI 2.1 variety. The A80L as the perfect pick for those looking to save money on a Sony-branded OLED TV.

Other sizes on sale:
65-inch: was $2,199 now $1,499 @ Best Buy

Sony 55" Bravia 8 OLED TV: was $1,799 now $1,398 @ Amazon65-inch:was $2,499 now $1,698 @ Amazon

Sony 55" Bravia 8 OLED TV: was $1,799 now $1,398 @ Amazon
The Bravia 8 is Sony's newest OLED TV, and while it doesn't pack as bright of a picture as some of the other options on sale right now, it's nevertheless a stunning TV if what you're looking for is an accurate presentation. This OLED's sleek, accommodating design and its sensational picture processing make it a great choice for those shopping for a high-class home theater experience. Its gaming enhancements (including 4K/120Hz support) are limited to just a pair of HDMI 2.1 inputs, so dedicated gamers might want to take a harder look at a discounted OLED from LG or Samsung. For cinephiles and general A/V enthusiasts, however, the Bravia 8 is a stellar option.

Other sizes on sale:
65-inch: was $2,499 now $1,698 @ Amazon

LG 55" G4 OLED TV: was $2,599 now $1,796 @ Amazon

LG 55" G4 OLED TV: was $2,599 now $1,796 @ Amazon
The LG G4 is our pick for the best OLED TV you can buy in 2024. It features the second generation of LG's much-lauded Micro Lens Array (MLA) technology, which allows the G4 to get much brighter than traditional OLED displays. Being a flagship LG TV, the G4 comes with a laundry list of A/V- and gaming-related features, including a full slate of HDMI 2.1 inputs that support 4K gaming at 120Hz or 144Hz, VRR, FreeSync, G-Sync compatibility, and LG's Game Optimizer mode. It's packed to the brim with useful features, looks jaw-dropping across all content types, and is currently on sale for a lower price than what I was expecting to see on Black Friday.

Other sizes on sale:
65-inch: was $3,399 now $2,296 @ Amazon

LG 77" B4 OLED TV: was $3,399 now $1,696 @ Amazon

LG 77" B4 OLED TV: was $3,399 now $1,696 @ Amazon
The B4 is LG's entry-level OLED TV for 2024. The 77-inch version originally launched at around $3,400 and dropped to around $2,000 a few weeks ago. Today, you can land this extra-large OLED for even less. It's not as bright as the LG G4, but it should hold up in most living rooms thanks to the built-in benefits of OLED contrast. The B4 is particularly good pick for gamers, as nearly all of the gaming-related features featured on the higher-end LG C4 and G4 are still found on the B4, including four HDMI 2.1 inputs, ALLM, VRR, and FreeSync. This is the TV to get if you want to save as much money as possible on an OLED TV above 65 inches.

Mattresses

1. Nectar Classic Memory Foam Queen mattress: was $1,563 now $599 at Nectar SleepLowest price!

1. Nectar Classic Memory Foam Queen mattress: was $1,563 now $599 at Nectar Sleep
Lowest price! Nectar's flagship memory foam is now at its cheapest price ever for a queen size, dropping from the regular sale price of $649 to just $599. The previous version of this excellent mid-range mattress topped out best memory foam mattress guide, and we expect this new version to boast all the excellent features that made it a winner. Our Nectar Original Memory Foam mattress review praised its good balance of softness and support, as well as its excellent cooling and value. Because it's on the firmer side of medium-firm, we recommend it to stomach and back sleepers of any weight, plus average-weight side sleepers. It contours gently, but doesn't suck you down into the mattress like a Tempur-Pedic bed would. You'll get some great benefits with this mattress too, including a 365-night trial, lifetime warranty, and free shipping and returns. If you want a smaller size, the twin size mattress is available for just $349.

2. Saatva Classic mattress: was $1,395 now $1,185 at Saatva

2. Saatva Classic mattress: was $1,395 now $1,185 at Saatva
The Saatva Classic is a handcrafted innerspring hybrid that looks and feels like a high-end hotel bed. This is the best hybrid mattress we've tested and our top recommendation over all for every type of sleeper. The Classic comes in three firmness levels and two different heights (11.5" or 14.5"), so it's customizable. We awarded it a near-perfect score in our Saatva Classic mattress review, praising the pressure relief for aching joints, and lumbar support for less back pain. Right now a queen size Classic costs $1,781 (was $2,095), which is more expensive than the best price of 2024: $1,695 for a queen. We predict that the cost of Saatva mattresses will drop again for Black Friday, so consider waiting for a better Saatva mattress sale if you don't need to buy urgently. If you do need a new mattress now and want the Saatva Classic, then $1,781 is still good value for a handcrafted mattress made with premium materials. You'll also get a year's sleep trial, lifetime warranty and free mattress installation with old bed removal.

3. The DreamCloud Mattress:from $419 at DreamCloud

3. The DreamCloud Mattress: from $419 at DreamCloud
If you love the sound of the Saatva Classic (above) but have a smaller budget, The DreamCloud hybrid is our top alternative recommendation. All of the testers for our DreamCloud mattress review loved sleeping on this hybrid, noting that while it does need a couple of weeks' breaking in, after that it's one of the comfiest beds you'll sleep on. We rate The DreamCloud as this year's best mattress in a box for all budgets, with a queen size costing $665 right now. That price has been in place since last Black Friday, thanks to a monthly DreamCloud mattress sale offering up to 50% off. Considering The DreamCloud is over $1,000 cheaper than the Saatva Classic, you're still getting a lot of mattress for your money here. The benefits are nearly as good too, with a lifetime warranty and year's sleep trial. DreamCloud only comes with free standard shipping though – Saatva's free White Glove Delivery includes installation and the team will take away your packaging and old mattress and base.

Laptops

MacBook Air 15" (M3/256GB): was $1,299 now $1,099 @ Amazon

MacBook Air 15" (M3/256GB): was $1,299 now $1,099 @ Amazon
The 15-inch MacBook Air M3 is perfect for anyone looking for a big-screen MacBook without the premium price of a MacBook Pro. It delivers fantastic performance and amazing 15-hour battery life. It sports a 15.3-inch Retina display (2880 x 1864), Apple's M3 CPU w/ 10 core GPU, 8GB of RAM and a 256GB SSD.

ASUS ROG Strix G16: was $1,399 now $1,244 @ Amazon

ASUS ROG Strix G16: was $1,399 now $1,244 @ Amazon
This ASUS laptop is colorful thanks to its lighting, but it's all business with an NVIDIA GeForce RTX 4060. It uses bespoke cooling for sustained performance over long gaming sessions, and it comes with 90 days of Xbox Game Pass. You also get a Core i7-13650HX CPU, 16GB of RAM and a 1TB SSD.

MSI Katana: was $1,299 now $992 @ Amazon

MSI Katana: was $1,299 now $992 @ Amazon
With a focus on providing power for AI tools, this MSI laptop has 32GB of RAM for excellent multitasking, as well as a sleek cut-out hinge design. Add to that an RTX 4060 for gaming and you've got a productivity powerhouse that can do it all.

HP Envy 17.3" Laptop: was $1,349 now $999 @ Best Buy

HP Envy 17.3" Laptop: was $1,349 now $999 @ Best Buy
Want a laptop with a large screen and plenty of power? This HP Envy laptop has a 17.3-inch 1920 x 1080 touch display, with an Intel Core Ultra 7 Series 1 CPU, 16GB RAM and a 1TB SSD. Despite its large screen size it retains a slim 0.78-inch profile and 5.52 lb weight.

HP Chromebook 14: was $339 now $213 @ Amazon

HP Chromebook 14: was $339 now $213 @ Amazon
The HP Chromebook 14 has a 14-inch full HD (1920 x 1080) display, an Intel Celeron Processor, 4GB of RAM, and 32GB of eMMC storage. The notebook also has a 720p webcam and an estimated 12 hours of battery life.

MacBook Air 13 (M2/256GB): was $999 now $899 @ Amazon

MacBook Air 13 (M2/256GB): was $999 now $899 @ Amazon
The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD and a great 1080p FaceTime camera. In our MacBook Air M2 review we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount. Just note that the newer MacBook Air 13-inch M3 is now available.

Home

Keurig K-Mini Coffee Maker: was $99 now $59 @ Amazon

Keurig K-Mini Coffee Maker: was $99 now $59 @ Amazon
This compact coffee maker is ideal for making a quick cup of coffee anytime of the day — and you can save $40 on it right now. It’ll brew one K-Cup pod at a time, between 6 and 12 ounces. It can even brew your coffee, tea, or hot chocolate directly into a travel mug (up to 7 inches tall). It also comes in a few festive colors like Evergreen (pictured) and Poppy Red.

Ninja Sizzle Smokeless Indoor Grill & Griddle: was $139 now $119 @ Amazon

Ninja Sizzle Smokeless Indoor Grill & Griddle: was $139 now $119 @ Amazon
There's nothing like waking up on a holiday morning to a sizzling breakfast. And this indoor griddle can cook up all your delicious favorites — like pancakes, eggs and bacon — in a flash. But breakfast isn't the only thing this grill is capable of. You can cook everything from char grilled strip steaks to sizzling fajita veggies with temperatures that reach up to 500°F.

Ninja Foodi Air Fryer and Pressure Cooker: was $199 now $149 @ Amazon

Ninja Foodi Air Fryer and Pressure Cooker: was $199 now $149 @ Amazon
There are so many different ways you can prepare your favorite foods with this appliance. You can pressure cook, steam, slow cook, air fry, bake, broil, dehydrate, and more. And with its 6.5-quart capacity, you can easily fit up to 3 pounds of fries or up to a 5-pound chicken.

Ninja Foodi 10-Qt dual zone air fryer: was $249 now $209 @ Amazon

Ninja Foodi 10-Qt dual zone air fryer: was $249 now $209 @ Amazon
The 10-Qt Ninja Foodi is a dual zone air fryer, meaning it has two baskets. This makes it perfect for cooking larger holidays meals or if guests have different dietary requirements. You'll be able to prepare two types of food at the same time, with separate cooking temperatures and times. It features a super hot Air Broil setting, plus roasting, dehydrating and baking modes. You can also sync both baskets to ensure everything you're air-frying finishes at the same time!

KitchenAid Classic Series 4.5 Quart: was $329 now $297 @ Amazon

KitchenAid Classic Series 4.5 Quart: was $329 now $297 @ Amazon
Looking to do some holiday baking? Look no further than this stand mixer. This iconic KitchenAid stand mixer is available in white, with a 4.5-quart brushed stainless steel bowl. The mixer comes with a flat beater, dough hook and wire whisk and is a perfect entry point stand mixer for bakers. 

Wearables

Apple Watch 10 (GPS/42mm): was $399 now $356 @ Amazon

Apple Watch 10 (GPS/42mm): was $399 now $356 @ Amazon
The new Apple Watch boasts a thinner/lighter design, faster charging, and a new FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people.

Apple Watch Ultra 2: was $799 now $749 @ Amazon

Apple Watch Ultra 2: was $799 now $749 @ Amazon
The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. It includes a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. In our Apple Watch Ultra 2 review, we said it's the ultimate Apple Watch.

Oura Ring Gen 3: was $549 now $299 @ Best Buy

Oura Ring Gen 3: was $549 now $299 @ Best Buy
Oura just launched the Ring 4, an upgraded model with improved accuracy and battery life, but the Ring 3 will still get access to the latest features through the updated Oura app. This Best Buy deal drops the price by $50 on the base flat-topped model, which is useful, since the Oura Ring 4 only comes in a circular design. But don't wait around, since Oura has discontinued the Ring 3, so when it's gone, it's gone.

Samsung Galaxy Watch Ultra: was $649 now $599 @ Best Buy

Samsung Galaxy Watch Ultra: was $649 now $599 @ Best Buy
If you don't own an iPhone, this is the Android equivalent to the Apple Watch Ultra 2. It has a sportier design than the Galaxy Watch 7, with improved battery life and onboard GPS for tracking your hikes, runs and other outdoor activities. Plus, there's a larger display and more vibrant colors to choose from.

Garmin Forerunner 55: was $199 now $169 @ Amazon

Garmin Forerunner 55: was $199 now $169 @ Amazon
Garmin's entry-level running watch is the best Garmin watch for beginners thanks to high-end training tools, digestible metrics, impressive battery life, accurate GPS and a bright screen that's easy to see in sunlight. This is all delivered in a comfy, sporty, lightweight package.

Gaming

Microsoft Xbox wireless controller: was $59 now $44 @ Walmart

Microsoft Xbox wireless controller: was $59 now $44 @ Walmart
Upgrade your gaming setup with this official Xbox Wireless Controller in Carbon Black. This controller is also compatible with PC and mobile if you prefer to game on multiple platforms. At $16 off, this is one of the biggest discounts on the official Xbox Wireless Controller we've seen to date.

The Legend of Zelda Echoes of Wisdom: was $59 now $54 @ Amazon

The Legend of Zelda Echoes of Wisdom: was $59 now $54 @ Amazon
This is a relatively small discount, but given Echoes of Wisdom only just landed, it's worth shouting out all the same. The latest Zelda game sees the titular Princess setting off on her own full adventure for the first time, wielding the power of "Echoes" of items and monsters from throughout the realm to save Hyrule from a series of mysterious rifts.

EA Sports College Football 25: was $69 now $40 @ Amazon

EA Sports College Football 25: was $69 now $40 @ Amazon
After more than a decade of waiting, EA returned to the world of NCAA football in the appropriately titled College Football 25. And this simulation of college football was worth the weight. Offering a slightly more arcade-style pace than its Madden sibling, and letting you play as the biggest schools in the country, it lived up to all those years of anticipated.

Diablo IV: was $69 now $48 @ Amazon

Diablo IV: was $69 now $48 @ Amazon
Take on legions of enemies in procedurally-generated dungeons and scoop up loot to outfit yourself for harder runs as you fight your way towards Mephisto's daughter, Lilith in this latest installment of Blizzard's much-loved dungeon-crawling series. Plus, with the game's first major expansion, Vessel of Hatred, launching this month there's never been a better time to dive into the world of Diablo.

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Walmart delivery shown outside front door

(Image credit: Walmart)

The first batch of Walmart Black Friday deals will be released next Monday. Walmart Plus members will get first dibs on the deals. In addition, they'll also get exclusive access to select Walmart deals. If you've been curious about Walmart Plus, but don't want to make a large investment — right now you can get a year of Walmart Plus for just $49. It's the same Black Friday deal we saw from Walmart last year. Nevertheless, it remains one of the best deals on its service.

Walmart Plus: was $98 now $49 @ Walmart

REI sale items on a colorful background including a green rain jacket, red thermos, blue headlamp and orange sun hat

(Image credit: REI)

When it comes to deals on apparel and gear, REI is one of the best stores out there. Senior fitness writer Dan Bracaglia has combed through REI's latest sale and picked out the best deals for outdoor enthusiasts. His roundup includes deals from Adidas, Columbia, Smartwool, and more. Check out our guide to the best REI Black Friday deals or browse the sale yourself via the link below.

REI sale: up to 50% off deals from $7 @ REI

LG C4 OLED

(Image credit: LG)

If you need a reasonably-sized TV for the bedroom or den, this 48-inch LG C4 OLED is a great choice. In our LG C4 OLED TV review we celebrated the "stunning picture quality, game performance and features" available on this ultra-thin TV. And right now you can get one for $996, which is the lowest price we've seen for this 48-inch panel.

LG 48" C4 4K OLED TV: was $1,599 now $996 @ Amazon

Blink Outdoor 4 mounted outside

(Image credit: Future)

The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. The Editor's Choice camera holds a spot in our list of the best home security cameras. It hit $39 during October Prime Day and guess what — it's selling for $39 again as part of Amazon's Black Friday sale. It's part of a larger sale on Blink devices that includes deals on bundles, video doorbells, and more.

Blink sale: deals from $39 @ Amazon

Arc'teryx apparel shown on model

(Image credit: Arc'teryx)

Arc'teryx sales have started! The high-tech brand is well-known for the quality and durability of their jackets and cold/wet weather gear. Right now, several of our favorite garments are seriously marked down by up to 35% off. After discount, prices start from $32. For editor-recommended deals, check out our Black Friday Arc'teryx deals guide.

Arc'teryx sales: deals from $32 @ Arc'teryx

Classic Glitter Clogs Crocs in Silver Quartz against blue background

(Image credit: Future / Crocs)

I never thought I'd say this, but I love my Crocs. I was a bit skeptical about them at first, but after getting a pair this past summer I can see why people love them so much. They're comfy, snug/secure, and pretty rugged. You can usually find them on sale any given day of the week, but right now Amazon is offering steeper than average price cuts with deals from $15. Check out the full sale via the link or check out some of the deals I've highlighted below.

Crocs sale: deals from $15 @ Amazon

Crocs Platform Classic Slide: was $39 now $15 @ Amazon

Crocs Platform Classic Slide: was $39 now $15 @ Amazon
Let your toes breathe courtesy of the Crocs Platform Slides or slip into them with a pair of socks and continue wearing them all the way through winter.

Crocs Platform Flip Flop: was $39 now $19 @ Amazon

Crocs Platform Flip Flop: was $39 now $19 @ Amazon
The Crocs Platform Flip Flops are waterproof, squishy, and offer nothing but comfort. They feature a 1.6-inch platform sole and they also feature pivoting heel straps for a more secure fit throughout the day.

Crocs Ralen Clog: was $49 now $34 @ Amazon

Crocs Ralen Clog: was $49 now $34 @ Amazon
Breathable, durable, lightweight, easy to clean, the list goes on. The Ralen Clog can be worn indoors or outdoors, with socks or without, and they'll be sure to deliver on comfort.

Crocs Echo Clog: was $69 now $49 @ Amazon

Crocs Echo Clog: was $69 now $49 @ Amazon
Bold in style and structure, Crocs Echo Clog is designed to be worn as streetwear. If you like to stand out from the crowd of Classic Croc Clogs, this is the shoe for you and you can get your hands on a pair now for $49!

Apple Watch 10

(Image credit: Amazon)

There are going to be a ton of Black Friday Apple Watch deals rolling out in the next few weeks. However, if you can't wait — the best Apple Watch deal I've spotted today comes from Amazon. It has the Series 10 on sale for $355. If you can afford to wait, I totally recommend waiting. I expect this same watch to drop to at least $349 come Thanksgiving Day. That said, $355 ain't a bad price. Just keep in mind today's deal is for the model with the Plum Sport Loop only.

Apple Watch 10 (42mm/GPS): was $399 now $355 @ Amazon

The Gym People apparel shown on two women

(Image credit: Amazon)

The Gym People specializes in apparel for — you guessed it — the gym! Tom's Guide fitness editor Jane McGuire is a fan of the brand and compares the feel and performance of their apparel to some of her favorite Lululemon clothes — minus the high price tag. Right now Amazon has a sitewide sale on The Gym People apparel. The sale includes hoodies, shorts, and sweatshirts from $18.

The Gym People: deals from $18 @ Amazon

Epic Deal Lowest Price

Yeti main image with killer deals tag

(Image credit: Amazon)

I love my Yeti mug. It does an awesome job of keeping my coffee hot in the morning and it has a MagSafe slider that makes it impossible to spill what's inside. Right now Amazon is slashing the price of various Yeti tumblers and mugs. Yeti coolers aren't on sale, but it's still a pretty sweet discount on some of our favorite Yeti drinkware.

Yeti sale: deals from $10 @ Amazon

Ninja appliances with a price drop badge

(Image credit: Amazon)

I'm a huge Ninja appliance fan. I've been using one of their coffee makers every day for the past 2 years and I also own one of their Foodi XL Combo units. Both appliances are solidly built, easy to use, and have stood up well to every day use. If you need some new gadgets for your kitchen, Walmart has Ninja appliances on sale from $59. The sale includes the Ninja 12-Cup Stainless Steel Coffee Maker for $59. (This is the model I use at home).

Ninja sale: from $59 @ Walmart

Two women and a man in Nike apparel

(Image credit: Nike)

If you need to revamp your workout wardrobe, Nike is taking 40% off sitewide right now. The sale includes sneakers, hoodies, leggings, joggers, and more. Tom's Guide fitness expert and marathoner Jessica Downey has rounded up all of her favorite Nike Black Friday deals this week. There are even some solid discounts on some of our favorite running shoes. (For extra savings this holiday season), check out our guide to the best Nike promo codes.

Nike sale: up to 40% off @ Nike

The best OLED TV deal of 2024....

The LG B4 displaying a colorful, abstract image and the words "LG OLED AI"

(Image credit: LG)

Hey all! Deals editor Louis here hopping on the Tom's Guide live blog for the next few hours. It's November 4th and in my eyes — it's officially Black Friday. To be honest, the holiday season technically started last month with Amazon's fall Prime Day, but now it's in high gear with practically every retailer offering official Black Friday deals.

For example, right now you can get the LG B4 48-inch 4K OLED TV on sale for $649. That's the cheapest OLED TV I've seen all year. It's a solid deal if you're looking to buy your first OLED and don't have a big budget. If you can afford it, I recommend going for the 65-inch model (currently at an all-time price low). You'll never regret the extra screen real estate. Note: The 48-inch model is a Best Buy exclusive.

LG B4 48" 4K OLED TV: was $1,499 now $649 @ Best Buy
LG B4 65" 4K OLED TV:
was $1,496 now $1,296 @ Amazon

Put a (Oura) ring on it

Oura ring 3 deal

(Image credit: Future)

Smartwatches are great. But you don't always want to strap a second screen to your wrist when something more discreet will do the trick. Enter the Oura Ring 3 which is currently down to $436 at Amazon — a saving of over $100. It'll track your sleep, your steps and your stress and I guarantee you'll forget your wearing it. Unlike any of the best smartwatches.

Yes, this model has since been replaced by the Oura Ring 4 but that doesn't mean you should pass up this epic deal. The only sting in the tail is, at time of writing, there are only two left in stock at that price (in the Rose Gold colorway and Horizon style) so you'll need to be quick! Otherwise you can pick up the same Horizon design in standard Gold for $449.

Oura Ring Gen 3: was $549 now $436 @ Amazon

Oura Ring Gen 3: was $549 now $436 @ Amazon
Since its release in 2021, the Oura Ring 3 has been the gold-standard for smart rings. It's comfortable, lasts up to a week between charges, and comes in two designs (circular or flat-topped) and in several colors. It monitors your sleep, activity, steps, and heart rate to generate a Readiness Score for the day and track changes in stress, with actionable advice to help you get more rest at night, movement during the day, and a calmer headspace.

Runner-approved Hoka deals

Hoka Mach 6 Black Friday

(Image credit: Future)

Epic Deal Lowest Price

Tom's Guide happens to be home to a lot of runners (myself included) and if you're lacing up in search of a new PR, you could do a lot worse than Hoka. I've not personally run in any Hoka shoes for a few years but I asked our fitness expert and marathon runner Nick Harris-Fry to give me some thoughts on the best Hoka discounts you can shop now.

"Hoka makes some of the best running shoes available, and the Black Friday deals this year actually include one of my favorite new shoes of 2024," he wrote in his full round-up on Hoka deals. I've cherry-picked a couple of standouts for you to include here.

Hoka's early Black Friday deals — 18 running shoe and apparel sales

Skyflow Jacket: was $118 now $65 @ Hoka

Skyflow Jacket: was $118 now $65 @ Hoka
This lightweight packable jacket is the perfect layer for changeable conditions in autumn and spring, helping to keep you warm without overheating during workouts. The women's jacket is also reduced to $65 in the sale.

Hoka Speedgoat 5: was $115 now $107 @ REI

Hoka Speedgoat 5: was $115 now $107 @ REI
If you need a versatile trail shoe that can handle pretty much any terrain and runs of any length, the Hoka Speedgoat is always a good option. The Hoka Speedgoat 6 recently came out and is my top trail shoe of 2024, but the Speedgoat 5 is very nearly as good and heavily reduced at REI right, with the men's and women's shoe included in the sale.

Hoka Mach 6: was $140 now $111 @ Hoka

Hoka Mach 6: was $140 now $111 @ Hoka
Only one color of the Mach 6 is on sale for the women’s and men’s shoe, so you'd be smart to move fast to secure this deal on one of my favorite running shoes. It's a versatile and lightweight shoe that has enough cushioning for easy runs but a fast ride for interval sessions and even races.

iPhone 16 Pro Max... for 1 cent

iPhone 16 Pro Max shown in hand

(Image credit: Tom's Guide)

This insane deal is a Prime Day and Black Friday staple that's back for another year. When you commit to a Boost Infinite plan through Amazon for 36 months, you get what would be a $1,599 iPhone 16 Pro Max (1TB) for $0.01. Yep, you read that right.

Here's the fine print: You'll have to commit to paying $81.66/month for 36 months. That ends up being $2,939.76 to have the 1TB iPhone 16 Pro Max active with Boost Mobile’s unlimited plan (netting you 30GB of premium data per month before it’s slowed down). That's obviously more than $1,599 but it's competitive with plans offered by both AT&T and Verizon. If you want to know more, my colleague John Velasco broke it down here during the most recent Prime Day.

iPhone 16: for $0.01 + $65/month with Unlimited @ Amazon

iPhone 16: for $0.01 + $65/month with Unlimited @ Amazon
Amazon is offering any iPhone 16 model for just $0.01 when you purchase it with a Boost Infinite plan, including the most expensive one in the bunch with the 1TB iPhone 16 Pro Max. You'll have to commit to a 36-month payment plan, but you're saving more than with a traditional wireless carrier.

Amazon devices are on Black Friday sale

Amazon app shown on smartphone

(Image credit: Shutterstock)

We've only just had Amazon's October Prime Day but if you missed out on picking up some of the retailer's own devices at a cheaper price, we've got good news for you. The Prime Day discounts are back and bigger than ever for Black Friday and nowhere is this more apparent than on Kindles, Fire TV Sticks and Alexa speakers. Here's just a few awesome deals I've spotted on Amazon's own hardware.

Fire TV Stick 4K Max (2023): was $59 now $39 @ Amazon

Fire TV Stick 4K Max (2023): was $59 now $39 @ Amazon
The current-gen Fire TV Stick 4K Max (2023) sports an upgraded 2GHz processor and faster Wi-Fi 6E tri-band support. You also get Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Fire TV Stick 4K Max review, we said it's a good streaming stick at a decent price if you use Alexa a lot, but it becomes a better bargain when it's on sale.

Amazon Fire 10 Tablet: was $139 now $74 @ Amazon

Amazon Fire 10 Tablet: was $139 now $74 @ Amazon
This is the sweet spot of Amazon Fire tablets, giving you a 10.1-inch screen driven by an octa-core CPU with 3GB of RAM and 32GB of storage space. It does come with lockscreen ads, but you can pay $89 for the tablet with no ads.

Echo Dot (5th Gen) w/ Bulb: was $63 now $41 @ Amazon

Echo Dot (5th Gen) w/ Bulb: was $63 now $41 @ Amazon
The 5th-Gen Echo Dot is one of the best Alexa speakers you can buy in terms of value. It features crisp, full sound with built-in Eero for better Wi-Fi coverage. There's also a room temperature sensor that can initiate certain Alexa smart home routines when your climate gets too cold or hot.