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I'm tracking the best Black Friday Apple Watch deals LIVE: huge discounts on the Apple Watch 10, SE and Ultra 2 right now

Don't miss out on these massive savings on some of the latest and greatest Apple Watches

Person wearing the Apple Watch Series 10 outside in front of some flowers
(Image: © Tom's Guide)

If you have an iPhone and want a smartwatch, then the next few days are a great time as there are a lot of Black Friday Apple Watch deals live right now, with huge discounts on some of the latest models.

I've been testing smartwatches and covering Black Friday since 2016, so I know when a deal is actually a good deal and have scoured this year's sales to find you the Apple Watch Black Friday deals that are actually worth your money.

My favorite deal at the moment is on the Apple Watch SE 2022 (40mm) which is down to just $149 at Amazon, saving you $100 right now. And the new Apple Watch Series 10 is already reduced by $70 at Amazon, despite only being two months old!

Of course, the Apple Watch is the most popular choice for iPhone owners, but it's not your only one. If you're after a bit more variety, we're also keeping tabs on all the best Black Friday smartwatch deals around right now.

Black Friday Apple Watch deals 2024 — quick links

Black Friday Apple Watch deals

Apple Watch SE (40mm)
Apple Watch SE (40mm): was $249 now $149 at Amazon

The second-generation Apple Watch SE is the best budget Apple Watch, with many of the range's most useful features thanks to a recent upgrade to watchOS 11. It has the same battery life and water resistance as the flagship Apple Watch 10, though without the newer watch's sleep apnea notifications. It's great value at the best of times, and an even better deal with this $100 discount. This deal applies to the Starlight model, but there are savings of varying amounts on most colors.

Apple  Watch SE (44mm)
Apple Watch SE (44mm): was $279 now $199 at Amazon

The Apple Watch SE (2022) is also available in a larger size (44mm). It's functionally the same as the smaller version, but the screen is 4mm larger and the watch is 5 grams heavier. Due to the larger display, it retails for more than the 40mm edition, but this price brings it down to less than $200 — a rare discount you don't want to miss.

Apple Watch Series 10 (42mm)
Apple Watch Series 10 (42mm): was $399 now $329 at Amazon

The Apple Watch Series 10 is only two months old and, incredibly, it's already on sale for $70 less — a pretty impressive 18% discount. It runs the latest watchOS 11 software, can help detect sleep apnea, and includes a host of new fitness metrics, including great tools to prevent overtraining. And in our Apple Watch Series 10 review, Kate Kozuch said that "the Apple Watch Series 10 exceeded my expectations" and that it hits the "sweet spot for a flagship [watch]."

Apple Watch Series 10 (46mm)
Apple Watch Series 10 (46mm): was $429 now $359 at Amazon

The larger Series 10 watch is also $70 off right now at Amazon. You get 4mm more on the case, and the watch is 6 grams heavier, but otherwise it's the same experience on both models, so which you choose will depend on the version that suits your wrist best.

Apple Watch Ultra 2
Apple Watch Ultra 2: was $799 now $719 at Amazon

It may only be available in two colors and a single size (49mm) but this is the Apple Watch designed for the outdoors. It has all the same tools and features as the Series 10, but also comes with an emergency siren, support for scuba diving sessions, and dual-band GPS for improved location tracking. Oh, and it can last up to 36 hours, double the Series 10's 18-hour battery.

Apple Watch Series 9 (41mm)
Apple Watch Series 9 (41mm): was $399 now $279 at Amazon

The Series 9 may be so last year, but you can upgrade it to watchOS 11 and get many of the same features currently available on the Series 10. The main difference is that the Series 9 is only available with a stainless steel body (versus the 10's titanium design) and it doesn't have a water temperature sensor. Otherwise, it's a pretty close match for $50 less than the Series 10's Black Friday price.

Black Friday Apple Watch UK deals

Apple  Watch Series 10 (42mm)
Apple Watch Series 10 (42mm): was £399 now £379 at John Lewis

This U.K. discount at John Lewis is not as steep as the price drop in the U.S. but it is still £20 off the smartwatch Apple only shipped two months ago. Plus, John Lewis' price promise means it'll match other retailers up to 7 days after you buy the watch, offering you a refund for the difference.

Apple Watch SE 2022 (40mm)
Apple Watch SE 2022 (40mm): was £219 now £199 at John Lewis

John Lewis also has the second-generation SE in 40mm on sale, down £20 on the regular price, saving you almost 10% on Apple's already budget-friendly smartwatch. This discount applies to all three editions John Lewis stocks; Starlight, Denim and Midnight. And if you buy an additional strap for your new watch at the same time, add the code 'APPLESTRAP' at checkout for £5 off.

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Apple Watch SE (2022) on a person's wrist showing the app list

(Image credit: Tom's Guide)

I'm a big fan of the Apple Watch SE (2022). It's the watch I recommended to my partner's mom. She's been thrilled with it, and has been using it to track her sleep and steps after abandoning Fitbit a few years ago.

Plus, she generally keeps her phone in her bag, so finds it really useful that you can answer calls and often sends us messages dictated to Siri. It's a great option, unless you need the slightly brighter, larger display and ECG on the Series 10.

And it's even better right now as the Apple Watch SE 2022 (40mm) is down to just $149 at Amazon for Black Friday. It's a $100 saving, bringing Apple's wearable down to the same cost as a fitness tracker — and you get a lot more for your money with the Apple Watch.

Apple Watch SE 2022 (40mm): was $249 now $149 @ Amazon
Apple Watch SE 2022 (44mm):
was $279 now $199 @ Amazon

Apple Watch Ultra 2 apps screen

(Image credit: Future)

Black Friday 2024 is here, bringing some massive Apple Watch deals with it. If you've been looking for the best Apple Watch , you may have noticed there are only really three models; the Series 10, SE (2022) and Ultra 2.

Each model serves a different purpose; Series 10 is the flagship and most feature-packed, the SE (2022) is the more affordable option, and the Ultra 2 is a rugged watch designed for the outdoors with double the battery life.

But there are a lot more Black Friday Apple Watch deals than you'd expect for such a small range. The Series 10 and SE are available in two sizes and multiple colors, while the Ultra 2 comes in two colors with a range of straps.

Plus, the discount varies by retailer, so I'll be scouring all the sales as they go live to see which stores have the top savings. And if several retailers have the watch for the same price, we'll dive into the merits of one shop over the other.

Apple Watch Series 10 SE 2022 and Ultra 2 on a table

(Image credit: Tom's Guide)

If you've been thinking about getting a new smartwatch to complement your iPhone, there's never been a better time. I'm James Frew, Tom's Guide's Fitness Editor, and I've been testing smartwatches and fitness trackers for more than eight years.

I used to love the open nature of Android smartwatches, but since I switched to an iPhone in 2019, I've come to appreciate just how seamlessly Apple integrates all its devices. And that's why the Apple Watch is one of the best smartwatches available now.

There are a few different models though in several colors and sizes, so I've been scrolling through the sales to find you the best Black Friday Apple Watch deals right now, so you can save on Apple's latest watches, whether you're after a fitness tracker for yourself or a gift for someone this holiday season.