As the official partner of UEFA EURO 2024™, Hisense recently launched its ‘Beyond Glory’ campaign featuring Global Ambassadors Iker Casillas and Manuel Neuer, and it has also teamed up with ‘SAFE-HUB’ Berlin to launch a series of community watch parties for young people, adding a new dimension to the ‘Beyond Glory’ campaign by highlighting Hisense’s goal to push boundaries and improve the everyday lives of its customers.
For football fans, Hisense has rapidly become the go-to TV maker due to its state-of-the-art home appliances and cutting-edge display technologies that can enhance the viewing experience for everyone - no matter what team you support.
Going beyond glory
From vibrant ULED 4K cinema experiences with true-to-life Quantum Dot color, 4K HDR Certified TVs that have been made for fast-paced gaming, or laser cinema with adjustable screen sizes, Hisense has large screen TVs that provide an immersive viewing experience that suits every lifestyle and budget.
For example, the Hisense ULED Mini LED U7 is the official television of UEFA EURO 2024™, and with its 144Hz Game Mode Pro and AI Sports Mode, it delivers unparalleled picture quality and performance to draw audiences deeper into the game - while making sure that no details are missed, even when the action gets fast.
Coming in 55-inch to 100-inch sizes, this TV is a serious game changer thanks to its Mini-LED Pro display and QLED Quantum Dot color technology that brings you brighter and clearer images.
The Hisense ULED TV U7 features a powerful high-power speaker setup, delivering cinematic sound directly to your home without the need for expensive multi-speaker setups.
With support for Dolby Atmos and IMAX Enhanced, you can enjoy the absolute best in class for entertainment and sports - so if you can't make it to Germany for the UEFA European Championship™, you can still feel like you're right there in the stadium.
Hisense isn't just top of the league when it comes to traditional TVs - it's one of the pioneers in Laser TV innovation as well.
The Hisense Laser TV L9H is an ultra-short throw projector featuring TriChroma laser technology, delivering vibrant and life-like colors, whilst also supporting Dolby Vision for exceptional image quality, sharper contrast, and richer details, making you feel like you're part of the game.
The Laser TV L9H comes with either a 100-inch or 120-inch super-large ambient light rejection screen. Thanks to LPU technology, it covers 110% of BT.2020 and 150% of DCI-P3, offering the widest color gamut coverage in the industry - leading to incredibly accurate color reproduction. This ensures you experience the most realistic and true-to-life colors you have ever seen on a TV. For football fans, the ALLM (Auto Low Latency Mode) and smooth motion features will help you keep track of the fast-moving football clearly, and offering you a seamless viewing experience.
Hisense doesn’t just offer excellent TVs, but a whole host of smart home appliances that mean you can focus your attention on the football instead. Hisense Refrigerator RQ760N4IFE is an extraordinary freestanding refrigerator with a substantial 577 litre capacity covering both the fridge and freezer compartments.
A built-in water and ice crusher ensures everyone stays refreshed, while the 21-inch TFT built-in screen lets you mirror your phone for effortless video watching or recipe following, and a quick check of your food inventory will let you know what you’re running short of. With Metal-Tech Cooling technology and anti-bacterial liners, your food remains fresh and healthy for an extended period, and always ready for the next match.
If you want to keep everyone cool at the height of summer, then the Hisense Air Conditioner Energy Pro X offers intelligent efficiency and comfort, lowering the temperature of your home without raising your energy bills, thanks to an A+++ rating for its high energy efficiency. Energy Pro X is outfitted with a high-density filter that eliminates dust and allergens from the air, and a clever Hi-Nano sterilization function can eradicate bacteria and viruses, offering a healthier and cosier environment for you and your guests.
For hosting a summer game watching party, the Hisense Hi8 Oven can help you cook with ease thanks to technologically-advanced features that will keep snacks and meals flowing, so you can entertain your guests without having to spend all your time in the kitchen. And, if you’re feeling fancy, pair it with the Hisense Wine Cabinet JC-122W. This appliance can be fitted into your kitchen and with dual temperature zones you can have the perfect temperatures for your wine collection.
Global No.1 in 100-inch TV shipment
According to leading international market research institute Omdia, Hisense global TV shipments ranked second in the world from 2022 to early 2024. Meanwhile, Hisense's 100-inch TV shipments ranked No.1 globally in the first quarter of 2024, accounting for a huge 56% of the global 100-inch market. The brand also ranked No. 1 globally in Laser TV with a 53.4% volume share in Q1 2024, after ranking No.1 in 2023.
Since the previous UEFA European Championship™, Hisense has steadily shifted its focus from brand sponsorship to offering exceptional technical assistance. This year, Hisense was announced as the UEFA EURO 2024™ Official Screen Provider for Video-Assisted Referee (VAR) - marking a historical milestone as the first time UEFA has granted exclusive rights to a sponsor. The company is providing state-of-the-art screen solutions at the tournament's central VAR Room in Leipzig, Germany, aiding in critical on-field refereeing decisions.
During the tournament, fans will be able to see how Hisense's TVs are leading the pack when it comes to watching live sports, with innovative adverts and branding that aren't just about getting the Hisense name out there - it also shows the company's dedication to bringing the very best technology to sports fans across the world.
With a focus on excellence, the company’s tagline, "Hisense, More Than a Brand," showcases its unwavering commitment to innovation to improve people's daily lives.
