Dyson has officially announced its Supersonic r hair dryer will be available to the general public starting April 2nd in the U.K., priced at £449.
This release comes over a year after the device was first introduced exclusively to professional hair stylists during AW24 Fashion Week in February 2024.
The new Supersonic r represents a significant redesign from Dyson's original 2016 hair dryer that helped establish the home care innovator as a serious player in the premium hair care and styling market.
Most notably, the dryer features an unconventional r-shape (hence the name) that addresses weight distribution issues some users experienced with the original Supersonic.
This ergonomic redesign addresses previous accessibility issues, allowing users to reach tricky spots around the head more easily.
Its unusual shape has already drawn comparisons to garden hoses rather than conventional styling tools, though the company insists this unconventional form improves styling control.
The revolutionary r-shape in action
Dyson describes the Supersonic r as 30% smaller, 20% lighter and more manoeuvrable than its predecessors, such as the original Supersonic and the Nural model.
The dryer features the brand's Hyperdymium motor and integrates sensors that detect which attachment is connected and adjust settings accordingly. Which delivers faster drying while leaving hair smoother, with less frizz and more shine.
And as an added plus, the hair dryer comes with various accessories like combs and diffusers — similar to those that come with the Airwrap— all available when the Supersonic r launches on April 2nd in the U.K.
Since its first styling tool debuted in 2016, Dyson has established itself as a leader in the hair care and styling market.
The release of the Supersonic r professional hair dryer marks yet another chapter in Dyson's journey from household appliances to hair care.
More from Tom's Guide
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
