13 huge Prime Day action camera deals — $150 off GoPro Hero12 Black and more

GoPro Hero12 Black + 12M subscription: was $449 now $299 @ GoPro
[LOWEST EVER PRICE] The GoPro Hero12 Black is our favorite action camera, packing professional-grade video capability into a famously rugged and (relatively) compact body. In our GoPro Hero12 Black review, we loved that GoPro gave the Hero12 Black some minor (but appreciated) upgrades for no extra cost. This deal includes a free 12M GoPro subscription which will give you access to accessories discounts, replacement in the event of damage, and full access to the Quik app — a must if you ask me.
Price check: $299 @ Amazon (w/o sub) | $299 @ Walmart (w/o sub)

GoPro Hero12 Black Accessories Bundle (+12M subscription): was $449 now $349 @ GoPro
If you're new to the world of action cameras, you'll definitely want to take advantage of this deal. Right now, the Hero12 Black Accessories Bundle is $100 off. This bundle includes a carry case, head strap, grip and spare batteries, the perfect gear to get you started documenting your adventures. Given the current price of the base GoPro Hero12 Black, you're getting all those accessories for only an extra $50, which makes a lot of sense. This bundle also includes a free 12M GoPro subscription!

GoPro Hero12 Black Creator Edition: was $599 now $499 @ GoPro
If you're a burgeoning vlogger or streamer, check out the GoPro Hero12 Black creator edition, which includes a battery grip for better handling and increased charge; a microphone and a video light — everything you need to create high quality online content.
Price check: $499 @ GoPro

GoPro Hero11 Black: was $299 now $235 @ Amazon
Sure, it isn't the very latest model of GoPro, but the Hero11 Black held the top spot on our list of the best action cameras around all the way up until the launch of the Hero12 Black. This is still a phenomenal action camera that will produce the highest quality action content with very little fuss. And now it's cheaper than ever!
Price check: sold out @ GoPro | $235 @ B&H

GoPro Hero11 Black Creator Edition: was $549 now $299 @ B&H Photo
Another one for the vloggers! If your budget can't stretch to a Hero12 Black Creator Edition, then the GoPro Hero11 Black Creator Edition is still a supremely worthy purchase, packing the Hero11 Black's fantastic image quality and stabilization, plus a battery grip, microphone and video light to produce incredible YouTube-worthy video.
Price check: $386 @ Amazon

GoPro Hero10 Black: was $249 now $199 @ Amazon
Another oldie, but another goodie, the GoPro Hero10 Black is another former topper of our best action cameras list, boasting GoPro's famed video quality and stabilization. It doesn't pack quite as many features as its newer siblings, but it'll still shoot 5.3K video (4K is YouTube's maximum resolution) and is rugged enough to keep shooting with you through hell (and hopefully back again).
Price check: $199 @ GoPro

GoPro 12M Subscription: was $49 now $24 @ GoPro
If you already own a GoPro camera, or are thinking of buying one in Prime Day sales, then definitely take note of this deal on a GoPro subscription, currently half price at GoPro. This sub gives you unlimited cloud storage, extra Quik app features and cover for damage of your GoPro camera, so it's well worth it. Some of the deals above from GoPro itself come with a free 12M subscription, but most don't. You don't need to buy a camera from GoPro itself so get this deal, so you can buy your camera from elsewhere and still use this deal for the extra software perks!

Insta360 Ace: was $379 now $249 @ Amazon
[LOWEST PRICE] The Insta360 Ace is currently $130 off at Amazon, and an absolutely fantastic deal if you're looking for a super powerful 6K action camera with epic stabilization and which gives you access to the awesome (and free) Insta360 editing app. Personally, I would choose this camera over the more expensive Ace Pro, which shoots at up to 8K — who really needs 8K when YouTube's max resolution is 4K? This is my favorite deal on GoPro contenders!

Insta360 Ace Pro: was $449 now $349 @ Amazon
[LOWEST PRICE] The Insta360 Ace Pro is a really solid action camera, packing up to 8K video, fantastic stabilization and (best of all) access to Insta360's class-leading smartphone app, which gives you powerful editing features for free! In my Insta360 Ace Pro review, I was a little disappointed with the camera's Leica optics and paying a premium for them. Well, with this deal (the camera's lowest ever price), I think the camera is now well worth the money. Believe me, you won't be disappointed. 

DJI Osmo Action 4: now $299 @ Amazon
[LOWEST PRICE] Another lowest price for a GoPro contender, the DJI Osmo Action 4 is a truly fantastic action camera for the money, so this deal makes it an even better buy. I've tested this camera and was really impressed by its image quality and audio quality, however its stabilization leaves something to be desired versus Insta360 and GoPro. So why buy it? Well, this camera is waterproof to 59 feet (versus 33-foot ratings of GoPro and Insta360) and also allows seamless Bluetooth connection with the amazing DJI Mic 2. If either of those are important to you, this is the camera to get.
Price check: $299 @ B&H Photo

DJI Osmo Action 3 Outdoor Combo: was $289 now $199 @ Amazon
Another one for DJI fans — the Osmo Action 3 Outdoor Combo is currently $90 off, and gives you a good amount for under $200., including a spare battery and a chest mount The DJI Osmo Action 3, despite being replaced by the Osmo Action 4, is still a fantastic action camera, and produces great-looking 4K video. As with the Osmo Action 4, stabilization isn't as good as rival cameras from Insta360 and GoPro, although it certainly isn't terrible. Again, though, the Osmo Action 3 is waterproofed better than those rivals (down to 52 feet) and is a great purchase if you're already invested in other DJI products, like the DJI Mic or DJI Mic 2.

Akaso Brave 8 Lite: was $199 now $179 @ Amazon
The Brave 8 Lite is the latest camera from budget challenger brand Akaso, and is currently on offer for $179 with a $20 coupon. In my recent Akaso Brave 8 Lite review, while I wasn't blown away by the camera's performance, I did think it represented good value for money given the quality of the 4K video footage. Right now, there are GoPro cameras on offer for only $20 more, which are probably worth getting over this — the Brave 8 Lite's stabilization is poor without the companion app, and the internal audio leaves a lot to be desired. However, if you're on a strict budget and will only be shooting short clips, this could be a decent purchase.

SanDisk High Endurance 256GB MicroSD: $22 @ Amazon
Action cameras are made for filming at intensive resolutions in harsh environments, so it pays dividends to use a rugged memory card like this High Endurance 256GB MicroSD from SanDisk. Intended primarily for intensive long recording sessions (i.e. dash cam footage), this memory card is also tested for use in extreme environments, so it won't let you down. I'd always recommend using the best memory cards you can afford anyway, and SanDisk is always top of my list for quality. This isn't the cheapest we've seen this card go for, but it isn't far off, and $22 is pretty good value for a high quality 256GB card anyway!