Nintendo Switch 2 — Nintendo sheds light on pricing strategy and how it will keep up with demand

Nintendo Switch 2 console, Joy-Con controllers and dock
(Image credit: Nintendo)

Nintendo officially announced the existence of the Nintendo Switch 2, following months of rumors that revealed all kinds of details about the console. However, Nintendo hasn't squashed all the rumors, as it still hasn't revealed the final price or specs of the highly anticipated game console.

However, the company did offer hints about the console's price and how it plans to address the likely massive demand for the handheld device. As reported by GameIndustry.biz, Nintendo president Shuntaro Furukawa told investors that the company would determine the demand for the Switch 2 based on consumer response to the Nintendo Direct on April 2.

Nintendo Switch 2 – First-look trailer - YouTube Nintendo Switch 2 – First-look trailer - YouTube
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"As of now, we are taking the risk and proceeding with production to meet as large a demand as possible," said Furukawa. "As was true with the Switch, we believe it will not be easy to rapidly increase production capacity, so based on our prior experience, we are making preparations to respond as quickly as possible."

Nintendo's President also said the firm would combat scalpers by providing retailers with enough hardware to meet demand. Of course, it seems like every prominent tech manufacturer aims to meet the needs of consumers, but that doesn't typically happen. It's always hard to build as many consoles as buyers want, no matter how much effort a company puts forth.

As for the price, Furukawa said Nintendo would "consider the price range that consumers expect for Nintendo products." He also talked about exchange rates and inflation, which have "changed significantly" since the original Switch. When pressed, Furukawa said, "I cannot tell you a specific price for Nintendo Switch 2 at this time, but we are taking various factors into account."

A Switch 2 placeholder price card

(Image credit: Famiboard)

Analyst estimates for the Switch 2 suggest around $400, but a leak from Costco in Canada surfaced on Famiboards (via Notebookcheck) showed a placeholder price tag of CAD$499, which translates to USD$350. Of course, those leaks must be taken with a massive grain of salt, as it's not particularly hard to print a fake Costco price card.

The latest rumor follows stories that the Switch 2's power level is similar to that of a PS4 Pro and that the company is thinking about "affordability" for its upcoming platform.

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Dave LeClair
Senior News Editor

Dave LeClair is the Senior News Editor for Tom's Guide, keeping his finger on the pulse of all things technology. He loves taking the complicated happenings in the tech world and explaining why they matter. Whether Apple is announcing the next big thing in the mobile space or a small startup advancing generative AI, Dave will apply his experience to help you figure out what's happening and why it's relevant to your life.

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