Wow! This 65-inch Sony Bravia 4K TV is $300 off at Best Buy

Sony Bravia XR X90K TV with a Tom's Guide deal tag
(Image credit: Sony)

The Sony Bravia XR X90K is an excellent all-rounder that balances strong performance with a more palatable price. And this already reasonably priced model has just been made even more affordable courtesy of Best Buy.

For a limited time, the 65-inch Sony Bravia XR X90K 4K TV is on sale for $999 at Best Buy. That’s a saving of $300 compared to its full retail price of $1,299, and it’s also the lowest price we’ve ever spotted for this particular model. This definitely qualifies as one of the best TV deals you can score right now. 

Sony 65” Bravia XR X90K 4K TV: was $1,299 now $999 @ Best Buy

Sony 65” Bravia XR X90K 4K TV: was $1,299 now $999 @ Best Buy
Best Buy just sliced $300 off the 65-inch Sony Bravia X90K 4K TV. Part of the company's 2022 lineup, it features a large 4K screen with HDR10, HLG and Dolby Vision support. Plus, it also packs Google Assistant/Alexa compatibility, solid UHD upscaling and excellent gaming features for PS5 owners. It's also available for the same price on Amazon.

The Sony Bravia XR X90K doesn’t quite make our roundup of the best TVs you can buy, but that doesn’t mean you should instantly dismiss it. This Sony 4K TV is an excellent jack-of-all-trades option that is perfect if you’re looking for a television that will perform well without breaking the bank. 

In our Sony Bravia XR X90K review, we labeled it a “solid midrange offering” that “can do many things well." We concluded that “you get good color and brightness, a solid remote and Google’s smart TV interface for a reasonable price” but we were less than impressed with its audio performance. 

This is an LCD set with full-array LED backlighting that is designed to do a little bit of everything. We especially like the inclusion of Google TV for access to all the best streaming services. This interface is clean and easy to navigate and isn’t as dominated by advertisements as some of its competitors. As noted, the above-average remote and flexible stand design are also standout features of this Sony 4K TV. 

It’s also a solid midrange pick for gamers. For starters, it boasts a 120Hz refresh rate for consistently smooth gameplay at a higher frame rate and there’s also a pair of HDMI 2.1 ports. Plus, as a Sony model, there are several exclusive features designed to take full advantage of the power of the PS5 or Xbox Series X.  

This is a very solid 4K TV that does just about everything to a high standard. It’s lacking truly premium features, and the sound quality is pretty disappointing, but the latter can be easily fixed by pairing it with one of the best soundbars. Alternatively, if you’re looking for an OLED model, the entry-level LG A2 OLED just crashed to $599 also at Best Buy

TOPICS
Rory Mellon
Entertainment Editor (UK)

Rory is an Entertainment Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on gaming and streaming. When he’s not reviewing the latest games, searching for hidden gems on Netflix, or writing hot takes on new gaming hardware, TV shows and movies, he can be found attending music festivals and getting far too emotionally invested in his favorite football team. 

Read more
Sony Bravia 7 TV shown in living room
Huge Sony sale at Best Buy — up to $1,800 off Bravia TVs
Sony Bravia 7 with deals tag
No way! Amazon just slashed $800 off this 65-inch Sony Mini-LED TV
Sony Bravia 7 TV on desk in living room
Sony Bravia 7 TV review
Sony Bravia 9 TV shown in living room
Epic Sony sale just went live at Best Buy — save up to $700 off Bravia TVs
Roku deals
Score! This 55-inch 4K Roku TV just crashed to $598 on Amazon and is selling out fast
The Samsung S85D OLED TV displaying colorful, abstract imagery next to a badge that reads: "Tom's Guide Price Drop"
Not a typo! This impressive 65-inch OLED is only $999 right now
Latest in 4k TVs
Samsung QN90D with deals tag
Surprise! Amazon just knocked $500 off this 50-inch Samsung Mini-LED TV
Samsung S90D OLED with deal tag
No way! Amazon just slashed this 55-inch Samsung OLED TV in time for March Madness
A Samsung DU7200 LED TV on a side table
Samsung DU7200 LED TV review
Hisense U6N 4K Mini-LED TV
This is the Super Bowl TV deal I'd buy — this Mini-LED TV just crashed to $398 at Amazon
Hisense U9N
Wow! This stunning 85-inch Mini-LED TV is $1,000 off at Amazon right now
The Hisense U8 MiniLED TV
This amazing Mini-LED TV broke records in our testing and it's $600 off in after-Christmas deal
Latest in Deals
Amazon Spring Sale
I just moved into a small apartment — here are 9 discounted items I bought to organize my space
Two models shown in rain jackets from Columbia and The North Face against a green and blue background with an Amazon Spring Sale badge in between them
7 Amazon Spring Sale outerwear deals I’d buy right now from Carhartt, Columbia, The North Face and more
Amazon Sneaker Deals
Epic Amazon running shoe sale from Asics, Brooks, Adidas and more — 19 deals I’d shop now from $39
Acer Predator X27U gaming monitor with killer deal tag superimposed
Now's your chance to snag a 1440p OLED gaming monitor for half off at Amazon
Sony Bravia 7 TV shown in living room
Save $800 on Sony’s sensational Mini-LED TV during Amazon’s Big Spring Sale
Samsung QN90D with deals tag
Surprise! Amazon just knocked $500 off this 50-inch Samsung Mini-LED TV